Why don’t many people become designers now?

The value is getting lower and lower

When doing business in the 1990s, there was no graphic design or even packaging. Don’t look at it now, a bunch of people are joking about coconut trees, saying they are WORD , PPT, etc., but it was really useless back then. There were many people who could draw strokes one by one. It was all a matter of skill. If you don’t have ten years of art skills, you can’t make a living. Few people are useful, so of course it is valuable;

From around 1997 to around 2000, home computers began to become popular, CDR, AI, and PS were spread, inkjet printing and printing began to become popular, and 4A came in, driving a wave of people entering the industry. There were more people, but the requirements were not low. After all, at that time it was morning, Dongdao, Zhengbang, or 4A. There were not too many local companies, but there was still that wave of people, and the requirements and standards were not relaxed. The logo was How to do it, how to look at positivity and negativity, brainstorming every three days, the rules are still there;

Then there is real estate advertising, which has been popular for several years. The monthly fee system makes it easy to recruit people with high salaries. Honghe, Although Range Rover, Fenghuo, etc. are not in the mainstream design and advertising fields, coincidentally, they are still the same group of people, and the rules and standards are not much lower;

Up to this time, the rules and standards of the industry were actually Nothing has changed. It is passed down from one generation to the next. Although the industry has developed, it is still relatively closed. Many jobs are based on internal referrals. There are also open recruitments, but they are not particularly top companies.

I remember Probably starting from the UI? Things have changed. A group of people, whether they understand it or not, all started to get involved in UI, and then looked for jobs all over the world. Not to mention, they made a lot of money. At that time, e-commerce also started to take off. At that time, it was actually more difficult to recruit people in the graphic arts industry than before

Then e-commerce began to rise, and BAT and Internet companies were launched in droves. Financing was also easy in those years, and a lot of start-up companies were launched. Recruiting people at high prices, of course it doesn’t matter if you mix in the graphic side, and you can get a lot if you don’t change jobs, but the newcomers behind are not good. The graphic recruiting side, 4K for newbies is okay, usually 2, 3K, Internet companies, I remember There are people who start with 5 or 6K, and they just pull people away

How can we survive without taking over the job? That’s so nonsense

What was it like before? 5 years as a director? Not to mention being a genius, one must also be gifted. I can’t say there is none, it’s too rare. I was a novice in the first two years of my career. I started working by looking for materials, sitting on the outside during meetings, thinking without thinking clearly, until the director nodded. Until now, a group of big bosses in the company felt that this could be taught, and began to teach things bit by bit, from layout to creativity. For several years, they were all hands-on with execution. When did the work show up? Counting the experts, at that time, peer communication was still in Asia CI. There were many designs from companies such as Century Ruibo, Xinjiye, Chengdu Black Ant, etc., and the degree of professional discussion was also high. I will definitely make progress quickly. There will be many people from that group later. They are all good players;

How are they now? Designers can be recruited casually, one by one, and they line up and pick. Anyway, they don’t know anything. There are a lot of quickies. After working for 3 or 5 years, they dare to say that their director is not the same; communication is also difficult. Things have changed. At the time of Asian CI, everyone was discussing with each other. Hey, the position of your element seems to be wrong. There is something wrong with the color relationship. Oh, yes, you are right. I will change it. I will just copy it and change it. Post it and let everyone continue to discuss it; now the world is full of great gods, bosses, and awesome people. How do you do it? Hey, why is this so difficult? Then, there is no further explanation. You will never see what it will look like after the adjustment in the next life. The scope of professional communication is wider, but the depth is worse;

Design itself is not a single professional type of work, but a composite field. There is too much knowledge and it takes several years of hard work to learn it, and the income is just that. Who doesn’t want to be a salty fish and make money comfortably?

Let’s talk about the market, the value of design is getting lower and lower. , In the past, there were no designers to draw packaging, posters, and logos. It was really impossible to sell these things. How could we sell them without having anything? Now we don’t have to. Is the Yuanqi Forest very popular? Isn't the design just like that? Hua Xizi looks good. It needs to be positioned and imaged, but how many bosses are willing to pay for it? There are many excellent works by domestic designers on BEHANCE. The companies behind these works

How many people can do better than playing with capital? In the past, doing business was just selling goods, but now it has become financing and listing. The gameplay has changed, the demand side has changed, the value of designers has become lower, and jobs are not so good.

Now The design industry is like a leek field. Everyone is willing to put money in their face and grab a handful from the ground. Some are monetizing traffic, and some are directly engaging in training and deception. Isn’t there just a bunch of them on Zhihu? They’re just human beings, aren’t they? People dare to lick their faces and say that they are designers. They preach and teach all over the world to solve doubts. A bunch of noobs learn it, oh, awesome, get it. After learning it, they still know nothing. A first-line company enters You can't make much money if you don't go there. A lot of people end up working as e-commerce artists, which worsens the industry. It's basically a vicious circle

In fact, there has been a shortage of designer positions for several years. It’s been a long time since I’ve seen the kind of person who took his profession as his religion and was willing to produce works.