Yellow wine is obviously good wine. Why are there fewer people drinking?

There are actually two reasons why yellow rice wine is not popular now: first, it has a unique taste, and few people will like it for the first time; Second, the key points, gimmicks and selling points are insufficient.

Yellow rice wine belongs to grain wine, which belongs to koji compound fermented wine, but it is not distilled wine, so it has complex taste and unique taste. Not to mention foreigners, even China people will feel a little uncomfortable when they try rice wine for the first time.

Besides being unfriendly to novices, yellow rice wine also has efficacy. Yellow rice wine has a nourishing effect in traditional Chinese medicine, and it is warm and cold. Medically speaking, yellow rice wine contains a variety of amino acids and polysaccharides that are beneficial to human body, with high nutritional content. When there is not much food, yellow rice wine is a treasure, but when there is plenty of food, there is a little benefit when everyone is generally overnourished. This is why many people get angry after drinking yellow rice wine. So besides eating cold food, such as crabs and seafood with yellow wine, there is not much market for yellow wine.

In addition, yellow rice wine is a hidden player. Obviously, the alcohol content is not low, but it is difficult to feel when drinking, and it is easy to drink too much. Moreover, because the ingredients are complex and there are many alcohol esters, drinking too much is easy to get drunk and lose grace, which leads to drinking yellow rice wine, which can't reach the high-end grade.

Then talk about the key selling points. Wine has gimmicks about the origin and quality of grapes, such as various high-end vineyards and wineries, and famous wines that appear in different years, such as the legendary 82-year Lafite. Liquor has the gimmicks of water source and wine cellar, such as the old wine cellar with various unique water quality and year, such as the water and cellar in Maotai Town, which is no longer Moutai. But there is no corresponding gimmick to hype yellow rice wine. The raw material is ordinary rice, and there is nothing special. Even if the koji and technology are changed, the taste will be different, but it is still yellow wine. It seems that in the promotion of yellow rice wine, there are only selling points of rich nutrition and history and culture, and there is no hard power promotion.

Personally, I think the main reason for the decline of yellow rice wine is that its biggest advantage of rich nutrition has become a disadvantage at the moment of general overnutrition. Yellow rice wine is easy to get angry for a while, and some even can't make up for it, which also makes yellow rice wine further decline.