The journey of Diao Ye, the father of essential oils, as a pretentious criminal

Who is Diaoye?

Mr. Diao is a master. The reason why he is a master. Because he became famous early. Make money early. Everything is early.

Since you have high seniority. Of course he is a master.

Diao Ye’s name is Meng Xing. I wake up alone from the big dream. Perhaps Mr. Diao also has this kind of pride.

Diao Ye starts with Afu essential oil. Arrived at Diaoye Beef Brisket. The current Beaver home. Diao Ye has always been a god-like existence in the Internet circle. Second only to Lei Jun and Lei Ye.

Of course, that’s what happened in the past two years. He wasn't so famous before.

From 2006 to 2009. Mr. Diao is very free during this time. When I'm free, I chat in Tianya every day and post curse words. Don't say it. In Tianya Diaoye, he is famous for scolding people. I don't know who Yu Shiwei and Chen Anzhi are, but I know that Diao Ye scolded these two people and they instantly became famous in Tianya's frontline management department. In those days, Mr. Diao was calling 38 in front of the supervisor, and no one knew about it. Even today, many people miss his sharp brushstrokes.

No one seems to know how old Diao Ye is. But you can know that he is born in the 70s. In other words, he must be at least 35 years old now. Afu Essential Oil was established in 2006, which was at least 27 years old.

Even so. But I have to say it. Diao Ye is a pretentious criminal. No need to be caught though. Although there are still many people who fall into his tricks. Although many people have seen through it. But so what. Lord Diao is still Lord Diao.

Chapter 1 Diao Ye is very awesome

Diao Ye is very awesome.

Assume that Diao Ye was born in 1975. In 1998, he was only 23 years old. How did a person who was not yet 23 years old become a deputy general manager?

It might scare you to say it. This Taiwan Natural Lisa is a legendary MLM company. And it was a sensational MLM case.

But Diao Ye resigned just before the incident.

Perhaps it can be said that Diaoye’s life began with natural Lisa.

For us today, Diao Ye is an Internet marketing genius. For Meng Xing in the 1990s, he was once a pyramid scheme genius.

In fact, MLM and marketing are just one word different. Selling things is the real thing.

In 1998, Diao Ye failed to establish an IT company. According to his own claims. The IT industry is full of smart people. And he's not smart enough.

But I think Diao Ye is actually very smart. It’s just that he’s only good at marketing. Other than that, nothing else.

Therefore, it is difficult for him to enter the technology-driven IT industry.

But quickly. Just a year later, he found the love of his life.

The beauty industry is true love. Because there are almost no technical barriers to entry in the beauty industry.

It’s not because beauty practitioners are unintelligent. On the contrary, talents who only focus on technology cannot do well in the beauty industry.

Diao Ye’s best marketing tool is endorsement.

Before establishing the "Nalan" brand in 2003, Diaoye was just a small business. What others want, he sells. Of course, Diao Ye will not be satisfied with petty fights. He founded a new company, Perrin Technologies. Then another book was published, "Making Women's Money (How to Enjoy Beauty Business)". From the word technology to writing a book, the purpose is to find someone to endorse. Endorsement is just pretentious... because technology and books are very high-end in the eyes of ordinary people. Super high quality. Does a person who sells beauty products have anything to do with technology... But it doesn't seem to matter anymore. I won’t tell you how easy it is to publish a book.

"In the beginning, I provided equipment and instruments to people. If they wanted beauty beds, we would sell them beauty beds. In this regard, I am a little more diligent and smarter than others. I can get away with 20,000 yuan. It turned into 100,000, and 100,000 rolled over into 200,000. Then we packaged it and provided some services. We provided logistical supplies to hundreds of beauty salons across the country, promoted them at the same time, and helped some beauty salons We have been doing management and providing soft and service-oriented things for a long time, and we have accumulated a lot of experience.

I said, one day, let’s just build our own brand. Because we have supported others so well, we created the brand Nalan. It was Nalan Rong Ruozhong who extended the company’s brand. We found the core Competitiveness, quickly obtain an accurate positioning in the market. ” Diao Ye said this in the interview.

Nalan Beauty Fashion Lifestyle Center, a chain franchise organization, has made countless complaints online. Countless people have complained that Diao Ye is a liar and defrauded people who want to make money. I do. I want to say that Diao Ye is just an entrepreneurial mentor. As the saying goes, it is up to the individual to help you enter the beauty industry. After all, Diao Ye is not your mother. It’s not about clearing up Mr. Diao. Who knows whether he was fooled or not.

In fact, Mr. Diao was just pretending. 2003-2005. Diao Ye has been building this Nalan Beauty and Fashion Lifestyle Store. At its peak, it was said that there were 500 franchise stores across the country, except in Taiwan and Tibet.

Diao Ye’s Nalan Beauty and Fashion Lifestyle Store is said to be only for customers. The franchise store provides a bunch of beauty products. Nothing else. If the franchise store owner doesn't have Diaoye's marketing skills, he will just sit around and count money...

Nalan Beauty Fashion Lifestyle. The museum itself does exist, but all the characters who endorse Nalan seem to be fictitious. Diao Ye claims that Nalan is a group-managed company that integrates cosmetics production plants (the largest amino acid production base in Asia) and Nalan Consulting and Planning Enterprises. (Beijing Haochi Investment Consulting Co., Ltd.) and Nalan Beauty R&D Enterprise (Beijing Classic Beauty Beauty Company) are one of the few comprehensive comprehensive enterprises in China.

I think these factories. There may be many companies, but they may all be the same company...

Since you want to endorse, you must do it to the end. From "Making Women's Money (How to Enjoy Beauty Business)" to Dai. Fei Liu Shi, from the two major sub-brands of Cinderella to Bellanfield, from the "Qianxun Next Generation" S65 Slimming System to the Mercury III equipment, almost all of them are completely fictitious.

It can’t be said that Diao Ye is a big liar, but at least Diao Ye is a marketing genius. Although many people complain that Diao Ye cheats and opens Nalan Beauty Salon to make no money, you can believe Diao Ye himself. The beauty salon must be profitable.

We should talk about Princess Dai’s Six Styles

Nalan’s original soft article said, “This is “Nalan”. A beautician's hand care method invented by an ordinary employee is called "Princess Diana's Six Styles". That is, the beautician must first perform six styles of care before beautifying customers: clean hands with hand sanitizer - disinfect with Dettol - - Wipe your fingernails with alcohol to disinfect them - Soak your hands in milk to soften and moisturize your hand skin - Rinse again with water to remove residual odor from your hands. These steps need to be completed in front of customers, and "Nalan" has also applied for a patent for this set of care methods. ”

Later in the promotion, it was changed to “Originated from the British Princess’s “Princess Diana’s Six Styles”, it is a required course for Nalan’s beauticians to take before doing beautification for every customer, including soaking in milk.” Hands, disinfected multiple times and performed manual exercises, etc."

Did you see that it was a six-step process invented by ordinary employees at first? Later, it was said that it originated from the British Princess. Could it be that the person was still in the office at first? Did Windsor Castle of the United Kingdom of Great Britain and Northern Ireland serve Princess Diana? It is evident that Diaoye has an in-depth understanding of female psychology, just to give female consumers a psychological hint-this is a princess-like service for women. They will not investigate the authenticity, they are emotional animals.

The Nalan project may be just the beginning of Diao Ye’s pretentious journey, but it was the Nalan project that made Diao Ye discover essential oils. p>

Why did Diao Ye switch to making essential oils in 2005?

This starts with a post that Diao Ye once wrote on Tianya.com. The title of the post is: "Abandoning Martial Arts - Earning the First 10 Million by Doing "Subtraction"". 10 million. Master Diao probably had at least several hundred or tens of millions at that time.

After all, the franchise fee for each of the 500 franchise stores across the country costs hundreds of thousands or even hundreds of thousands. And this is obviously a cost-free job.

Making essential oils is about subtraction. Diaoye used to sell everything, as long as it was related to beauty. But after selling a lot of things, he found that essential oils were the most profitable.

So in 2005, Afu essential oil was born.

Diao Ye always said that he started his own business not for money. But why do you like to emphasize 10 million in your posts... Why are you selling essential oils? You know that essential oils are the most profitable.

Diao Ye claims that Afu essential oil comes from Greece. He himself is the general agent of Greek brands.

But Lord Diao is Lord Diao. Why would Mr. Diao give up treatment?

From the equipment supplied by Tampa; The official Greek websites in the United States are still fake.

In 2006, Diao Ye repeated his old trick and published a book, "Born Like a Summer Flower? The Story of Greek Myths and Essential Oils", which was printed in color on a copper plate. It was exquisite, objective and authoritative, and it probably cost a lot of money. But it's worth it.

Use lines from famous people.

When we make essential oils, we must choose the best roses

Pretend to be from Greece,

put them in the highest-grade bottles!

It must be dark green,

The maximum bottle size is 10 ml,

What aromatherapy stove, moisturizing cream, hand cream, napkins, Facial masks, samples, everything you can give him,

There is an apple next to the essential oil, and there is a spoon inside the essential oil,

Standing next to him is Mike, an authoritative cosmetics expert? Van Dyne,

Wears a wig, very gentlemanly,

Once the bottle of essential oil is opened, it doesn’t matter what happens,

) You have to tell people may I help you sir?

He speaks an authentic Cockney accent, which makes him more face-saving!

A lot of discount cards will be given away.

They must be made of coated paper.

One card costs several cents.

Build another American store. The company,

specializes in providing equipment for Afu essential oil,

in one word, high-end, awesome and upscale!

In the morning, you actually paint either roses or lavender.

If you paint tea tree,

you will be embarrassed to say hello to others.

How much would you pay for a bottle of such essential oil?

I think it should be several thousand no matter what!

It’s impossible to spend thousands.

Our bottle is only 199.

Counters sell it for 888!

You have to study the shopping psychology of consumers,

Consumers who are willing to spend 199 to buy essential oils,

will definitely like more free gifts,

Do you know what diaosi is?

Diaosi just want to take advantage of whatever they want to buy!

Therefore, our slogan for making essential oils is,

We don’t seek the best, but we seek the most gifts!

It seems good for Diao Ye to change his name to Bi Ye...eh. The quality is low.

Chapter 2 Diao Ye is very cool

Recently someone interviewed Diao Ye. He said: "Making Afu essential oil is my talent, which comes from my marketing ability; making Diaoye beef brisket is my pleasure. I don't regard eating and drinking as work."

In fact, Diaoye The self-perception is very accurate. Beef brisket is just a game.

So Diao Ye, who sells Afu essential oil, turned around and entered the catering industry.

Ordinarily, the catering industry is also a trap, but who is Diao Ye? Only Diao Ye deceives others, and he has never been deceived. Diao Ye, who is so awesome, is not afraid of pitfalls at all.

When Diao Ye makes beef brisket, he still has to show off, no. Endorsement. After all, Afu essential oil is famous, but Diaoye is not famous yet. To be honest, I only knew there was such a person from Diaoye Beef Brisket. Who told me to be a rough guy who can’t go to the end of the world and don’t use essential oils?

Who can Mr. Diao turn to for endorsement? This time I finally found a real person.

Hong Kong’s God of Cookery, Dai Long, does exist and is indeed very famous. Dai Long is the prototype of Stephen Chow's movie "God of Cookery" and one of the four famous chefs in Hong Kong. But you must know that Dai Long also pays great attention to self-marketing and customer service. When Dai Long was an unknown chef, he knew he had to take care of the tastes and habits of celebrity customers. Therefore, I think the God of Cookery's formula may indeed be worth 5 million, but I don't know if Diaoye really paid 5 million. After all, it is hard to say that this is not a clever trick jointly hyped by Diao Ye and the God of Cookery.

Having the endorsement of the God of Cookery is not enough. Diao Ye said that his beef brisket was added with twenty-one spices, and India, Sri Lanka, Pakistan, Thailand, and Japan were all endorsed. Curry from India, spices from Sri Lanka, basmati rice from Thailand, rice from Japan, (I wonder if Diaoye beef brisket is made with two kinds of rice) Masala curry chicken from the UK, wheat flour from Manitoba in Canada, Boston lobster, and even The ears were taken.

It can be seen that Diaoye’s number one marketing skill is endorsement (maybe it’s pretentious?). Don’t be afraid if no one will carry it for you, you can make it up...

Diaoye’s second greatest marketing skill is gifts (it seems he is still showing off?).

A friend went to eat beef brisket and praised it full of praise. I am absolutely satisfied with the taste. What else is there? I also got a pair of chicken wing wooden chopsticks, and the West Lake Longjing frozen top oolong jasmine slices and Yunnan Pu’er were all given away! (Who knows how many times you wash it every day) Even the rice is given to you! Unlimited additions! Be sure to bring your own Lao Gan Ma! (It seems that the pork ribs and rice are unlimited?) But the appetizers, soups and desserts are free! It’s free! ! ! ! ! ! ! ! !

Not to mention the Afu Essential Oil offer of buying three items and getting twelve items free.

Diaoye’s third greatest marketing skill is to come up with a good name (it still seems to be pretentious). Afu essential oil sounds beautiful. Salad for youth, the smile of Khmer, the taste of Ba Academy, the yogurt is not called yogurt but it is Shire's yogurt, the ice cream is not called ice cream but it is called Song of Ice and Fire. When Cannes meets Hokkaido, I really don't know what it is...

The fourth major skill of Diaoye marketing is that the environment should be elegant, and the packaging should be exquisite (isn’t this pretentious?). Take a look at the Diaoye beef brisket restaurants. Which one is not good-looking? Which one is not unique? You must not know that magnets are used in the packaging of Afu essential oil.

I stubbornly believe that Diao Ye will not choose the difficult mode. Essential oils are the most profitable cosmetics, and beef brisket must be the easiest food to make delicious.

Diao Ye believes in Steve Jobs. The best brisket comes with the best bowl, and the best noodles come with the best restaurants.

Diaoye’s fifth marketing skill is storytelling (pretentious to the extreme).

As Diao Ye said, nothing has no origin and no place has no allusion. Every thing, person, and place must have a story.

As for the diners, what they eat is not beef brisket, but stories.

The sixth major skill of Diaoye marketing is to respect customers (not only do you pretend to be awesome, but customers also need to be pretended to be awesome).

It is said that respecting customers should be the attitude that the service industry should have. I don’t know how many years ago someone shouted that the customer is God. But Mr. Diao does not regard customers as God.

Diaoye’s standard is hard work. Just buying three small bottles of essential oils will give you 12 kinds of gifts in a particularly large package. It seems very satisfying and the seller is very considerate.

Intention is the standard for friends. That is to say. When selling things, you should treat customers as friends. It’s better to do it with your heart.

Chapter 3: Lord Diao is beautiful

One word is missing. Diaoye loves beauty very much. Or I missed a few words. Master Diao loves beautiful women.

Because Diaoye really took the woman's business to the extreme.

Women are greedy for petty advantages. Give freebies.

Women are emotional. Give quality service and respect customers.

Women love to hear stories. Give you the story.

Women like beautiful places and beautiful things. Packaging must be precise.

Women have strong imaginations. Give good names.

Women love to worship authority. Find someone to endorse.

Almost all skills are designed for women.

Nowadays, women are lazy and have princess disease, so they have the Beaver Family.

Will the Beavers succeed? I think so.

Because Diaoye understands women so well. Get a manicure while lying at home. The princess is sick.

Of course, whether it is Diao Ye’s beef brisket or Heli’s family, Diao Ye may be playing for fun. After all, Afu essential oil is so profitable.

After all, the catering industry still needs technology. So Diaoye beef brisket looks like a Hammer phone. Full of feelings. It just doesn't taste good.

The final chapter Dabai has something to say

This is the first article of Dabai’s entrepreneurial aspirations as a science student. The reason why Diao Ye is classified as a science student is because Diao Ye has been doing work that combines the Internet and traditional industries. Although in the final analysis Diaoye is just a pyramid schemer...oh no, a marketing person.

Anyway. That’s it for the first article. Diaoye is awesome. Lord Diao is a dick. Diaoye's skill seems simple, but it is difficult to learn. As the saying goes, great skill is like clumsiness. As long as you catch a woman's (pretending?) line, there are still a lot of things you can do.

But even Freud said he didn't understand women...

Diao Ye is very awesome. However, Diaoye Niu is very capable of telling lies without batting an eyelid. Lord Diao is a dick. Diao Zai can actually apply the creativity of the MLM world to the marketing world. Although there are flaws, the huge commercial success has long covered up the flaws. Who cares what Diao Ye did in the first place?

Mr. Diao loves to think about women. So as long as the woman remains unchanged, Diao Ye will not fail.

Reference website:

The past and present life of Meng Xing (Diao Ye)

An expert who uses Internet thinking to cross boundaries——Tencent Sharing Day guest Introduction to Diao Ye Meng Xing

[Character Focus] A fading back figure - commemorating the third or eighth paragraph of ID

This article is just the entrepreneurial story of Diao Ye alone. There is definitely something to be desired. All content comes from the Internet. There may be some inaccuracies. I also hope Haihan. Please give me some advice.