Brand ranking of milk tea shop

1, Mi Xue Bing Cheng

Brand awareness: 226076

Number of stores nationwide: 15000+

You love me, and I love you. I love you, and you love me. The theme song of Mi Xue Bing Cheng is a sweet ~ round white snowman image, earthy lyrics translated in Chinese and English, and the wonderful melody of ghosts and animals brainwashing. Recently, the theme song of "Mi Xue Bing Cheng" has become popular almost everywhere and even the whole network.

2. Modern China Tea Shop

Brand awareness: 1 140 12

Number of stores nationwide: 100+

Modern China Tea Shop is a well-known domestic original Chinese style tea brand, which was founded on 20 13. As a well-known online celebrity brand in China, Modern China Tea Shop has taken root in Changsha. Founded only seven years ago, it began to expand to Zhang Zhilu in 2020, and opened stores in Changde and Wuhan. In April this year, 30,000 people lined up on the first day that Hyundai China Tea Shop opened its pop-up store in Shenzhen.

Modern China Tea Shop, as the representative of new tea, and modern China Tea Shop, which focuses on Chinese style, not only has a completely different storefront style from modern new tea and snow tea, but also has a more cautious expansion pace. So far, Modern China Tea Shop has only opened stores in the above four places.

The classic drinks of modern China tea shop include orchid latte, moon-moon stagnation, sandy almond cake, Ceylon in Su Yan, matcha bodhi and so on.

However, the teahouse in modern China has also caused a lot of controversy. For example, there is a saying that "many beautiful women buy milk tea". If you happen to know one, you can tell our friends in a low voice that I picked up a basket, which is suspected of objectifying women. There is also the expression of "second-hand wife" used in the product promotion copy of a store in Wuhan, which attracts people's attention. Some netizens think that this is disrespectful to women.

3. Like tea

Brand awareness: 90272

Number of stores nationwide: more than 800

4. Hundreds of ways to drink tea

Brand awareness: 75876

Number of stores nationwide: more than 4,000.

Is Chabaidao a local tea chain brand in Chengdu? Founded in 2008, it belongs to Sichuan Hang Seng He Rui Industrial Group Co., Ltd., and has more than 4,000 stores in China, covering most cities in China. Because it originated in Chengdu, Chabaidao also incorporates panda elements into it, and its special drinks and embarrassing panda image are deeply loved by young people.

The classic products of Chabaidao include Yangzhi Ganlu, Soymilk Jade Kirin, Super Cup Fruit Tea, etc.

Earlier, a source revealed that the tea chain brand Chabaidao plans to conduct an initial public offering (IPO) in Hong Kong, raising about 500 million US dollars. Chabaidao has asked the bank for advice on Hong Kong IPO. However, Chabaidao has attracted the attention of the market because it has been caught in food safety problems one after another, and has issued several letters of apology one after another. For Chabaidao, which also appears from time to time or will go to Hong Kong for IPO, this incident undoubtedly aggravated the uncertainty of listing.

5, Naixue の tea

Brand awareness: 557 13

Number of stores nationwide: more than 500.

Naixue tea is one of the pioneers of new tea.

On 20 15 12, Naixue Tea opened its first store in Shenzhen. From name to store design to products, Naixue beat a number of competitors with its high value. At the same time, the product matrix of "fruit tea+improved soft European bag" not only increases the unit price of customers, but also forms differentiated competition with most milk tea chain stores in the market.