Urgent case analysis: The answer of American "Lee" brand jeans has always been aimed at the part that accounts for a large proportion of the population.

Li, my father was very popular when he was young. I am 24 years old this year. It's been years. . . However, it can run in this market for decades and has not been defeated by other brands! ! ! That means a combination of "strength faction" and "idol faction". If the quality and style are not good, then I don't think so many people will buy it for so many years, and the sales volume is increasing every year.

The concept of consumers is good quality and low price. Everyone must have this idea. There won't be such a fool, the same style, the same quality and the same after-sales service. Everyone will definitely choose the low price.

According to the ability of your own enterprise, make a description different from similar products, so that your products and brands can occupy a more favorable position in the minds of consumers. This is the basic concept of positioning and the reason for the success of Lee brand.

How to adapt to the changes in the target market, just like the changes in the economy now, you will be eliminated by the market if you don't change, so you must try to turn passivity into initiative, just like fishing, you are a small net. What are the chances of you leaving him there and waiting for the fish to come by itself? Fishing with a net will always yield something. It is never too old to learn, otherwise people will be eliminated by society.