Poster of opening season promotion activities-opening season activity planning scheme

The advertising words of the opening season promotion activities are as follows:

1, the new school year is dazzling, and beautiful mobile phones are easy to use and save money. -Advertising slogan for mobile phone promotion at the beginning of school.

2. In a blink of an eye, it is a new school year. I'll come as soon as I buy a mobile phone. It's easy to use and saves money. Take a look. -Advertising slogan for mobile phone promotion at the beginning of school.

3. A new mobile phone in the new semester. You deserve such a mobile phone. -Advertising slogan for mobile phone promotion at the beginning of school.

4. Glasses are the windows of the soul, children are our future, and eye nurses create light for children's future. -advertising slogan for opening glasses

5. Love your family, love your family, love yourself more, love furniture three times, be a brand listed on CCTV, and build a warm home with furniture three times.

6, low-cost school season, commodity party season, discount around.

7. In a blink of an eye, it is a new school year. You can buy a mobile phone (). It's easy to use and saves money. Take a look.

8, the new semester is new, of course, new stationery is indispensable!

In order to ensure the smooth and successful activities, we need to make an activity plan in advance, which is actually a written plan for related factors. So how to make a scientific activity plan? The following is a sample essay (6 general remarks) of the activity planning scheme for the opening season, which I compiled for you. I hope it will help you.

Planning scheme of opening season activities 1

I. Purpose of the activity:

The opening ceremony is the opening ceremony held by all teachers and students at the beginning of the new semester, aiming at clarifying the goals of the new semester and inspiring all teachers and students to cheer up and forge ahead; At the same time, it also creates a strong school atmosphere, creates a good start for the new semester, and lets the new children feel the strong garden culture and stabilize their emotions as soon as possible.

Second, the activity time:

20xx September 65438 at 2 pm

Three. Location:

Kindergarten playground

Four. Target audience:

Teachers and students in the whole park

Verb (abbreviation for verb) activity preparation:

(1) venue layout: the banner "Opening Ceremony of Little Sun Kindergarten" should have a festive atmosphere (colorful flag);

(2) Audio equipment (microphone) music and performance accompaniment tape for the whole ceremony;

(3) All kindergarten employees must wear garden clothes. (Children in garden clothes wear garden clothes) Classes sit by region.

Personnel arrangement of intransitive verbs:

Master planner:

Teacher host:

Chorus mobilization:

Prop sound:

On-site order management: 2 teachers in each class.

Park safety work:

Seven. Activity flow

(1) Admission to the Opening Ceremony Music children entered the venue in an orderly manner.

(2) The host comes out and dances with all the children (warm-up dance)

(3) Flag raising ceremony.

(4) The director speaks.

(5) The teacher's speech (Jison).

(6) Children speak (preschool).

(7) Music performances by teachers and students, talent shows by big brothers and big sisters (children in middle and large classes).

1, preschool: group gymnastics.

2, multi-class: poetry reading.

3. Montessori Team: Chorus.

(8) Big brothers and big sisters send small red flowers to children.

Opening season activity planning scheme 2

I. Purpose of the activity:

Attract student members and expand the student consumption market

Second, the activity time:

20xx August 13-20xx August 2 1

Third, the theme of the event:

School health ceremony, low-cost shock wave, school opening

Four. Target audience:

Parents of primary and secondary school students and college students

Verb (abbreviation for verb) The main products of this activity:

Stationery, toys, cosmetics, drinks,

Six, the number of promotional goods:

Non-food 60-80 Food 30 Fresh 20

Seven, publicity methods:

DM flyer advanced billing page. POP inkjet

Eight, time schedule:

Photo No.7, manuscript No.8, 10 post

Nine, post layout

(omitted)

Plan III of Opening Season Activities

I. Activity objectives:

1, the opening ceremony is an important part of school education and the beginning of a new school year. The opening ceremony is held to clarify the students' goals in the new semester, inspire all teachers and students to cheer up, forge ahead, create a strong opening atmosphere and make a good start for the new semester.

2. Further strengthen students' cultivation education, enhance the sense of responsibility and mission of teachers and students, create an orderly and harmonious campus atmosphere, and make a good start for the new semester.

Second, the activity requirements:

1, with full participation, teachers and students are full of emotions and spirits.

2. All students enter the venue at 10:00, and the students in the class stand in the designated position and be civilized and disciplined. The head teacher stood behind the students, and the other teachers sat around the classroom. After the ceremony, each class left in an orderly manner.

Third, the activity time

：

20xx September110: 00-12: 00

Fourth, the venue

：

Great Lawn

Verb (abbreviation of verb) is the host of the activity.

：

Yuan

Sixth, the venue layout

：

Safety discipline: Tian Wangeng (team leader), Zhang Siyu (slogan, banner), Liang Guangping (sound, photography), Jiang Bangxi (track), Peng Zhen (team) and Pei Maojun (prize).

Seven. Agenda:

(1) announces the opening ceremony. (Yuan) According to

(2) Flag raising ceremony: raising the national flag and playing the national anthem (Tian Yanhua); Fire (Jiang Bangxi).

(3) Speech by the Chairman (Tian).

(4) Teachers' representatives speak.

(5) student representatives speak.

(6) Commending outstanding students.

Opening season activity planning scheme 4

I. Purpose of the activity:

The opening ceremony is an important part of school education, which marks the beginning of study and life in the new semester and is a general mobilization. The opening ceremony is held to enhance the sense of responsibility and mission of teachers and students, clarify students' goals in the new semester, create a strong opening atmosphere, and make a good start for the new semester. In this way, the teachers and students of the whole school are encouraged to cheer up, forge ahead, and invest in the work and study of the new semester with a good mental outlook.

Second, the theme:

Share beauty

Third, time:

On the morning of September 5.

Four. Location:

classroom

Verb (short for verb) trusteeship:

Vice president XX

Agenda of intransitive verbs:

1. The host announced the opening ceremony. (2 points)

2. Sing the national anthem. (4 points)

3. president 3. Opening remarks and speeches of XX. (10)

4. Visit the Vice President of Qing Yu Legal System for the first safety lesson. (10)

5. The representative of the new teacher spoke. (5 points)

6. Representatives of graduating students spoke. (5 points)

7. general assistant 7. XX announced the official launch of the theme education activity of "Promoting National Spirit Month" and put forward the activity requirements. (3 points)

All the students swear: I am a glorious young pioneer, working hard to love the motherland and having great ideals; Study hard and pursue progress; Good moral character, unity and friendship; A strong, lively and cheerful boy. (XX incoming call) (1 integral)

10. Teachers collectively take the "XX Teacher Oath". (XX) (3 points)

9. The host summed up the speech and declared the ceremony over. (2 points)

10. Interview after the meeting: teachers and parents.

Seven. Activity requirements:

1. All the staff participated, all the teachers and students were dressed neatly and refreshed, and entered the venue in an orderly manner with flags raised.

2. Students in each class sit in the designated position; The teacher sits at the back of each class; There are four parents' representatives in each class, sitting on the left and right sides of the team.

3. Observe the discipline of the venue and pay attention to the safety during the procession.

4. After the ceremony, each class exits in an orderly manner.

Eight, specific arrangements:

1. Young Pioneers: Formulate the activity plan of "Promoting National Spirit Month", organize the implementation of the activity and the training of standard bearers. (XX)

2. Audio-visual classroom: responsible for audio, video, logo, reporting and production. (XX)

3. Sports group: responsible for the layout of the venue and the rostrum of each class. (XX)

4. Class teacher: arrange students to wear school uniforms and select two parents' representatives to participate in the activities.

Opening season activity planning scheme 5

With the in-depth development of economy and society, as college students, we still can't stay out of it. Without material consumption, we can't survive. We are a group of real consumers. Through the investigation and analysis of college students' supermarket consumption, it shows that college students have potential business opportunities that cannot be underestimated.

After the winter and summer vacations every year, college students go back to school one after another, and they buy a series of daily necessities. If the major supermarkets in the university park carry out some promotional activities to attract college students who have just returned to school to shop, it will definitely bring considerable economic benefits to the supermarkets.

I. Promotion purpose

In order to welcome college students back to school, this supermarket has specially implemented this promotional activity to provide college students with the best quality and cheap goods, so that students can have a happy new semester.

Second, the promotion theme

"New semester, new dream"

Third, the promotion time.

September 20xx1-September 7, 20xx

Fourth, the promotion location

Lotte Mart Wuhu University Park Branch

Fourth, promotion strategy.

Price promotion

1。 Special promotion of goods to help "learn" in action

(1) Special price range

This activity is aimed at college students returning to school in winter and summer vacations. Students can enjoy various discounts on daily necessities and school supplies with their ID cards and student ID cards. The specific commodities are as follows:

① toiletries: towels, toothbrushes, mouthwash cups, shampoo, facial cleanser, etc.

② Paper products: toilet paper, facial tissues, etc.

③ Food: instant noodles, biscuits, sausages, etc.

④ Small electrical appliances: desk lamps, sockets, etc.

⑤ School supplies: pens, notebooks and folders.

(2) Special price range

There are hundreds of special items in this activity, and the price reduction efforts have reached 5-7 fold of the original sales price.

(3) Precautions

The preparation for the special offer of this activity should be "high in requirements and strict in standards", and "special offer" is strictly prohibited.

(2) Interest promotion

During the promotion period, double gifts are waiting for you.

1, the first gift

During the activity, the top 20 students who come shopping every day (in the order of checkout) will each be given a gift package for the new semester (including a box of toothpaste, a mouthwash cup and a shopping card with a value of 10 yuan 1).

2. The second gift

(1) active object

Students who come to our supermarket for shopping on the first day of the activity can take part in this activity at the designated place of our supermarket with a small ticket from 50 yuan.

(2) Activity time

The first day of the activity, 8:00-22:00.

(3) Activity rules

Customers take part in the lucky draw with the check-out receipt. Ping-pong balls representing different gifts are placed in a pre-prepared lucky draw box with 50 different numbers printed on them, such as 10-60. Some different numbers can be exchanged for prizes with corresponding amounts.

(4) Activity flow: the customer buys the full amount → the staff confirms the full amount of the receipt → the customer grabs the table tennis → the gifts with corresponding value are distributed according to the number of table tennis → the staff stamps the "Award-winning" seal.

The implementation of verb (verb abbreviation) promotion activities

(1) Prepare in advance

1, schedule

2, the division of responsibilities of various departments

This activity has the participation and implementation of purchasing department, marketing department and shopping mall personnel.

(1) Purchasing Department

Job Requirements: Organize the preparation of featured products of exhibitors, implement the related items such as gifts, prizes and props involved in this promotion in advance, and assist the marketing department in all directions. During the activity, certain personnel in the purchasing department should observe the shelf and stacking situation in the store in time and replenish the goods in time when the supply is insufficient.

(2) Marketing Department

Job requirements: responsible for the guidance of the implementation of this promotion, the design and production of promotional materials and advertisements, the creation of supermarket atmosphere, and the management and supervision of the work of various departments.

(2) Mid-term operation

Everyone who participates in this promotion activity must follow the process and abide by the relevant regulations and disciplines of the activity. The heads and store managers of major departments should set an example, take timely measures or reflect upward when problems are found, and effectively control the promotion process:

1. Strengthen close cooperation with manufacturers.

Negotiate with them in advance the required supply quantity and cooperation mode, and try to avoid "low-level mistakes", such as the troubles caused by product quality, packaging, gifts and supply.

2. Patrol monitoring at the event site.

3. Training and management of sales promotion personnel

4. Promotion expense management

(3) Late continuation

After this promotion, we must conduct a customer satisfaction survey to understand the changes in customer needs, adjust the sales strategy in time, or accumulate experience and learn lessons for future activities.

Advertising form

1, played in the store.

(a) special commodity information announcement;

Send my best wishes for the new semester.

2. In-store display boards and popular posters.

3. Colorful flags and banners in the square in front of the store.

Opening season activity planning scheme 6

Activity objectives:

1, the opening ceremony is an important part of school education and the beginning of a new semester. The opening ceremony is held to clarify the students' goals in the new semester, inspire all teachers and students to be energetic and forge ahead, create a strong opening atmosphere, and make a good start for the new semester.

2. Further strengthen students' cultivation education, enhance the sense of responsibility and mission of teachers and students, create an orderly and harmonious campus atmosphere, and make a good start for the new semester.

Activity time:

X month x afternoon

Location:

School playground

Event host:

Member of the Young Pioneers Brigade Committee

Activity objectives:

The opening ceremony aims to clarify the students' goals in the new semester, inspire all teachers and students to cheer up, forge ahead, create a strong opening atmosphere and make a good start for the new semester. Further strengthen students' cultivation education, enhance the sense of responsibility and mission of teachers and students, create an orderly and harmonious campus atmosphere, and make a good start for the new semester.

Activity time: 9:30 a.m. on X-day, X-month.

Venue: school playground

Participants: all teachers and students

Activity plan:

1. Announce the opening ceremony.

Second, raise the national flag and sing the national anthem.

Third, the headmaster made an opening speech.

Representatives of students in grades four and six spoke.

5. Wang Shenghua, director of the Academic Affairs Office, summarized the calligraphy teaching in last semester and presented awards.

How to plan a marketing plan for the school season? In August, the official countdown to the opening season of college freshmen. Brands that value or ignore campus marketing want to share a piece of the campus market in the opening season of colleges and universities. When it comes to marketing in the opening season of colleges and universities, I believe that the first thing that most brand owners think of is the strategy of marketing plan for the opening season of colleges and universities according to the strategy of campus activity marketing in the opening season of colleges and universities. Then, how should the brand plan a successful marketing plan for the opening season of colleges and universities in such a fierce competition? Today, the campus all-media platform is put into use. Let's talk about the marketing activity planning of the opening season of colleges and universities.

Plan a successful campus activity in the opening season of colleges and universities

First, the preliminary planning of brand activity marketing in college opening season

The pre-planning of brand marketing in college opening season needs to understand the current needs of freshmen, the theme of brand marketing in college opening season, the specific target audience of brand marketing in college opening season, what selling points of brand marketing in college opening season, the formulation of rules in college opening season marketing, the product selection of college opening season marketing, the time period and budget of college marketing activities and the prediction of expected effects of retention and transformation.

Among them, finding a clear marketing selling point of campus activities is the key to the brand's marketing of campus activities in the opening season of colleges and universities, and it is also the key factor to determine the final expected effect of the brand's marketing plan in the opening season of colleges and universities. The choice of brand products and their campus promotion channels during the marketing period of the opening season of colleges and universities follows the operation law of the four elements of products and channels. The purpose of campus marketing activities is to explore and promote the transformation of freshmen in colleges and universities by using products with brand advantages and high-quality campus promotion channels according to the selling points of products, and finally achieve the purpose of innovation and secondary transformation.

Plan a successful campus activity in the opening season of colleges and universities

1. Insight into the current needs of freshmen

Insight into the current needs of freshmen is the basis of planning the marketing plan for the opening season of colleges and universities. To understand what the needs of freshmen are at this stage. Why are there these needs? List and analyze one by one.

What the marketing staff of brand campus activities should do at this stage is how to meet their existing needs and make them feel very satisfied; Therefore, the brand will have a good word-of-mouth effect among freshmen in the opening season of colleges and universities, and these freshmen will eventually become the "campus ambassadors" of the brand spontaneously, which is the most perfect result.

Insight from the psychological needs of college students' consumer groups: analyze the psychological needs of college students' consumer groups at present, and what can be done to touch them?

Insight from the material needs of college students' consumer groups: analyze the material needs of college students' consumer groups at present, and what do they urgently need?

Excavate from the insight of competitors: According to the specific situation of competitors in the opening season of colleges and universities, understand their marketing and promotion strategies on campus in the opening season of colleges and universities, and never gain insight into the needs of college students' consumer groups through that form.

After digging out the needs of college students' consumer groups, the next step of campus activity marketing will be easy to do!

Plan a successful campus activity in the opening season of colleges and universities

2. Determine the theme of brand marketing activities in the opening season of universities.

The marketing theme of brand activities in the opening season of colleges and universities is generally formulated according to the university schedule of the opening season of colleges and universities, such as freshmen registration, military training and so on.

Generally speaking, the theme of brand marketing activities in the opening season of colleges and universities should not be too long, but should be concise, relevant, novel and unique.

The marketing theme of the brand in the opening season of colleges and universities should be accompanied by a subtitle or product selling point, so as to set off the distinctiveness of the theme of the activity and let the college students participating in the activity know the product selling point of the activity in a short time.

Plan a successful campus activity in the opening season of colleges and universities

3. Make clear the goal of marketing activities in the opening season of colleges and universities.

It is clear that the target of marketing activities in the opening season of colleges and universities refers to whether the marketing activities in the opening season of colleges and universities are specifically aimed at freshmen or old classmates, and the marketing selling points of new and old classmates are also different. Usually, the selling point for freshmen's consumer groups is bigger, and the expense budget will be higher. Specifically for the elderly college students' consumer groups, the core is to maintain the activity and secondary purchase transformation of the elderly college students' consumer groups, with less efforts in selling points and appropriate control of the expense budget.

Plan a successful campus activity in the opening season of colleges and universities

4. The selling points of products emphasized in the marketing of brand opening season activities.

As we said before, the selling point of the product is the key to the activity marketing in the opening season, which directly determines the promotion scope of the brand in the opening season and the key elements of the expected effect evaluation; Therefore, first of all, we should improve the planning of low-cost communication of activity marketing in the opening season of colleges and universities, and secondly, we should enhance the intention of attracting marketing audiences and its product selling points in the opening season of colleges and universities. These two points must be established within a reasonable campus marketing budget.

Plan a successful campus activity in the opening season of colleges and universities

(1) low-cost campus promotion:

Brand marketing in the opening season of colleges and universities should realize that both the sharer and the sharee will have rights and interests, so as to produce fission effect, more and more people will participate, and in addition, the sharer and the sharee will be indirectly transformed into their own member users.

(2) Attraction:

The attraction of the product selling point promoted by the brand in the opening season of colleges and universities is the booster for the marketing transformation of the opening season activities. But no matter what form it is expressed, the principle of controllable cost budget is ultimately indispensable, which maximizes the cost performance ratio of cost budget without losing its appeal.

Every time the brand plans an activity marketing in the opening season of colleges and universities, it can appropriately create one or two explosive products, use the explosive products for drainage and innovation, and then make a second correct guidance according to the second explosive products to create a sustainable consumption pattern.

5. Rules of marketing activities in the opening season of colleges and universities

Specifically, it explains and restricts some details of the marketing plan for the opening season of colleges and universities:

Whether the consumer groups of college students targeted by activity marketing are freshmen or older students, or not;

What criteria do I meet to get a reward?

Which products fall within the scope of marketing activities in the opening season?

Is it necessary to set a consumption threshold?

Is there a limit to the number of prizes?

Plan a successful campus activity in the opening season of colleges and universities

Is it necessary to set a participation threshold for college students' consumer groups to participate in activities?

Need to explain the contact person of marketing activities, such as offline campus advertisements, campus activity posters, mobile phone QR codes, etc.

Do the prizes of this activity overlap with other activities?

Description of collection time of activity prizes;

Instructions on how to contact customer service if you have any questions about the activity;

6. Product selection

Explosive product selection: choose 1-2, which has low standard cost, wide audience, strong acceptance, high communication cost and fast fission;

Selection of secondary explosives: the quantity depends on the specific situation of the brand, so as to correctly guide the secondary transformation, a small amount of profit space and a combination of high and low cost budgets;

Selection of general products: the quantity depends on the specific situation of the brand, with large profit space and easy acceptance by college students' consumer groups as the standard.

Plan a successful campus activity in the opening season of colleges and universities

7. The cycle length of marketing activities in the opening season of colleges and universities

There is no fixed standard for the duration of marketing activities in the opening season of colleges and universities, and the expected effect of the activities shall prevail. The duration depends on the duration and heat of the open season and varies according to the actual situation.

8. Budget and expected effect forecast

The cost budget of campus marketing activities: product cost budget, prize cost budget, activity sharing and publicity cost budget, plus activity planning and preparation cost budget.

Expected results: how many customers are obtained, order conversion, turnover, conversion rate of each link, ROI.

If there are many products, it is impossible to predict each product one by one, and only budget according to the average price, average transaction quantity and average transaction cost of all products.

9. Selection of campus promotion channels in the opening season of colleges and universities

Whether it is necessary to use various campus promotion channels or campus advertising channels to promote brand marketing activities in the opening season of colleges and universities depends on the scale of brand activities in the opening season and the specific budget of the brand that initiated the activities.

Combined with a certain number of campus online promotion channels, such as official WeChat account on campus, campus community, campus KOL and campus Weibo, it is the most cost-effective campus promotion channel at present in the opening season of colleges and universities!

Second, the preparation before the implementation of campus activities marketing

Preparation of 1. Active Materials

Campus roadshow venues, posters, leaflets, QR codes, official WeChat accounts, the construction of the brand's own community, and so on.

Step 2 Prepare promotional materials

Preheating and formal marketing tweets, campus promotion channels, etc. ;

Plan a successful campus activity in the opening season of colleges and universities

abstract

The marketing of campus activities in the opening season of colleges and universities is a very complicated matter, with a wide range of considerations and many details, from the high coordination of various matters in the opening season of colleges and universities to the correctness of every tweet and copy in the opening season of colleges and universities.

Plan a successful campus activity in the opening season of colleges and universities

Activity marketing is one of the main forms of campus marketing promotion. Its function is not only limited to the purpose of innovation, promotion and transformation, but also can enhance the brand's popularity and influence in the campus market and help expand the consumer groups of college students.

When the marketing of brand opening season is over, it is also necessary to make a summary. According to the actual effect of the activity, analyze the key points and clearly put forward optimization suggestions to avoid the same problem when doing campus marketing activities next time!