What are the skills of persuading others?

From the perspective of communication, there are certain skills in persuading others to accept your views and suggestions. Communication scholar Hovland mentioned the following skills, which can help communicators increase the effect of persuasion.

First, increase your authority and credibility. When persuading others, we should not only increase the credibility of the content of persuasion, but also show our authority to the other party. Your professionalism and credibility in this field are very high. This will allow the other party to recognize you in their hearts, and at the same time, it will also recognize what you convince. Generally speaking, the higher your authority in the other person's mind, the better your persuasion effect, and the more willing the other person is to accept and even believe what you say.

Second, make good use of two tips. Simply put, it is to explain the good side and the bad side of a thing to the other party, so that he can have a comparison in his heart. It gives people the impression that you speak fairly, not obviously biased towards a certain point of view, and it is not easy to cause resistance from the other side. This persuasion can make the other person feel sincere, and help him understand the two sides of things, and then help him make the choice of your supporters.

Third, make good use of rational+emotional persuasion. No matter what it is, once it is used, it will have a good persuasion effect. On the one hand, rational reasoning, using logic and advantages and disadvantages can arouse the rational thinking of the other party, on the other hand, infecting the other party through some strong words can arouse the other party's emotions. Let the other person be emotional and rational. There is no reason to refute. You can only follow what you say.

Persuading others is a great learning, because the persuaded individuals are very different, with different personalities, preferences, education level and personal growth environment. The persuasion skills and methods needed will also be very different. Therefore, before persuading others, it is helpful to have a basic understanding of the other party to improve the persuasion effect.