The front foot advised Gazi not to bring goods to live, and the back foot came to grab business. What happened to Pan Changjiang?

At present, live broadcast with goods has become the outlet of entrepreneurship. From network celebrities to ordinary grassroots, they are scrambling to seize territory and resources, dreaming of flying, getting rich and trembling in the east wind of live broadcast. In particular, the addition of some well-known stars has made the live broadcast collapse.

However, the depth of the live broadcast has not been clarified, and blind participation has led to endless rollover incidents. No, because the live broadcast of selling fake goods overturned. What should I do, Pan Changjiang, the teacher of Xie Mengwei ask m, who plays Gazi? Pan Changjiang: "Come back, son. The water is deep. I will drown you. " Gazi was moved to tears.

But the next operation is a bit coquettish. Teacher Pan didn't let his apprentice do the live broadcast, but he had a good time. Isn't he afraid of being flooded? After all, he is not as tall as Gazi.

Teacher Pan overturned with his apprentice. Some netizens broke the news that the goods brought by Pan Changjiang were also fake wine. This teacher Pan is really going to lose his life and capsize in the gutter. It's true that the back waves of the Yangtze River push the front waves, and both waves perish together.

So why did Pan Changjiang persuade Gazi not to bring the goods but to bring them himself? Is it really good for fans to bring goods?

1. Why did Pan Changjiang persuade Gazi not to bring the goods? Pan Changjiang and Gazi are disciples, and disciples have difficulties. As the master, he must lend a helping hand. I think there are two reasons why Teacher Pan won't let Gazi broadcast this product live.

1. The running water is really deep, and there are many pits in it. Industry chaos is hard to prevent. Once you roll over again, you not only hit yourself in the face, but also lost the face of the master, making Mr. Pan talk nonsense. In order to protect his apprentice and protect his face, he advised Gazi not to take goods with him.

2. Without Jin Gangzuan, don't engage in magnetism. Teacher Pan knows how heavy Gazi is, and he is still a third-line star for so many years, which shows that his acting skills are average. Live broadcast also needs acting skills. Teacher Pan knew that his disciples were not ready in this respect, so he advised Gazi to return to the right path and act well.

Judging from the above analysis, Mr. Pan refused to let Gazi take the goods out of protection and out of his own selfishness. Then why did Mr. Pan bring his own goods?

Second, what does Pan Changjiang bring with it? There are three reasons for the brief analysis.

1. Driven by economic interests. Why do so many big-name stars flock to the live broadcast? The main reason is that money comes quickly and comes in more. It is not impossible for a live broadcast to earn1800,000, and it is not impossible to say tens of millions when it is big.

Faced with such a big temptation, Mr. Pan is also fleshy and will be tempted. After all, it is legal for him to earn money.

2. knowing that there are tigers in the mountains, they are biased towards the tiger mountains. Teacher Pan advised Gazi not to bring goods, saying that the water was deep, which showed that he had a certain understanding of the live broadcast industry, and he also chose to live with goods. I think relying on an artist's courage, his high popularity and wide resources, he thinks it is impossible to overthrow. If he wants to turn it over, others will turn it over. If he doesn't give the old artist face, how can he be allowed to bring fakes?

3. For the public interest, seek benefits for fans. As an old artist, the honor is hard-won. I will cherish my feathers everywhere, and Teacher Pan is no exception. The reason why he brought the goods is for his own benefit and the other purpose is for the benefit of fans, so as to further enhance his popularity and achieve a win-win situation should be Mr. Pan's ultimate goal.

However, there is no such thing as a box of petitions in this world. Since Mr. Pan has live broadcast with goods, he should consider what risks the live broadcast will bring to him and how to deal with such risks. He should examine the source and quality of goods with a responsible attitude towards fans, which is the most basic respect for fans.

Third, is it really good for fans to bring goods? I don't think bringing goods is really for the benefit of fans. To put it bluntly, live broadcast with goods is the fan economy, and fans are the target of consumption.

In order to increase the revenue of the platform, the platform naturally hit it off with the big V stars with many fans, one providing live broadcast platform and the other providing fan resources, and the fans became live mice with goods.

Stars shout on the stage to stimulate the purchasing power of fans, relying on the aura of identity rather than the attractiveness of the product itself. Fans, when buying a product, will not rationally analyze whether this product is suitable for them, but when they see what their idols sell, they feel that this product also has a certain affinity. What they buy is the worship and respect for idols, followed by the product itself, and whether it can be used in life is the second.

Conclusion Therefore, perceptual and impulsive consumption are the main sources of live broadcast income. I bought a lot of things, most of which are not applicable and reluctant. Tell us, is this to save money for fans, or to put money in their hands? Welcome everyone to leave a message in the comment area for discussion.