How to write the soft text of decorative building materials

This kind of copywriting mainly depends on creativity and planning. For example, if you are a cabinet manufacturer, we know that knowledgeable owners in China are also learning foreign lifestyles. Americans especially like open kitchens. First, people's rooms are big, range hoods are powerful, and there is no oil smoke in the kitchen. This kind of kitchen is suitable for holding parties where family members can communicate.

According to the national conditions in China, housewives can cook in such an open kitchen, so that their children can do their homework on the dining table and have a good parent-child communication scene. The meal is ready and the children's homework is finished.

With this kind of thinking, pay attention to each of your customers. If there is a big house suitable for open kitchen, plan a typical one and endorse it. There happens to be a hostess who can take care of the children and has the ability to work. The children get good grades and the mother's career is excellent. Finally, this good result is attributed to her open kitchen, which is equipped with our cabinets. She can take care of the children when cooking, and she can also take care of the children's homework. The hostess can manage her time efficiently. Isn't that what the slogan of Europeanism means-love at home and Europeanism?

If you sell floors, you can plan a true story of floor+yoga. For example, one day eight years later, you found Ms. Zhang who bought you a solid wood floor on a fashion mom contest program on your city TV, and finally won the championship. When the reporter interviewed Ms. Zhang, why did the 38-year-old people look like people in their twenties? Ms. Zhang said that when I bought a brand of solid wood flooring eight years ago, they gave me a yoga fitness card. Since then, I have been fascinated by yoga and practiced it on my own floor every day. Solid wood flooring is very environmentally friendly and has no odor. She devotes herself to practicing yoga every day, and her body and mind are completely relaxed, so she looks younger now. Thanks to a brand of floor.

Intentionally planting the seeds of planning in the real service, this killer copy will be born in the future, which can be endorsed for you for 3 years, 5 years or even 10 years, and the effect is magical. This kind of copy is true and natural, which can stimulate and mobilize the owners' desires and dreams, sell a lifestyle, boost brand value, remove customer resistance and promote transactions.