Business in the store is not good and no one comes into the store

When the business in the store is not good, no one comes in.

When the business in the store is not good, no one comes in. Nowadays, many people like to start a business. Many stores have just opened for three years. Within six months, due to poor business, no customers were willing to come to the store and the store closed down. Let’s understand the store’s business is not good and no one comes into the store. The store’s business is not good and no one comes into the store 1

1. Wait for customers correctly

Waiting for customers, in the opinion of many shopping guides, It couldn't be simpler. In fact, we follow the principle of one don’t and one try.

1. Don’t stand at the door of the store

Many shopping guides who are new to the industry like to stand at the door to greet customers, but they don’t know that this method is completely outdated.

Today's customers prefer a free shopping environment. When they see the shopping guide at the door of the store, they will feel an invisible sense of pressure and there is a high chance of giving up entering the store.

2. Try to stand at the "observation post" of the store

There is an "observation post" in every store. This position allows you to easily observe all the conditions in the store and have a clear view of the entire flow of the store.

Standing in this position, we can immediately detect customers entering the store without putting pressure on them; we can also find out whether customers have needs at any time and provide timely help!

However, there are also some stores where the "observation post" is not very comprehensive due to their geographical location. Then we can choose the area with "maximized viewing angle" to meet this condition.

2. Arrange the goods in a timely manner

When there are no customers in the store, sorting clothes is the most basic job of a shopping guide. Some "delicate" products, such as light-colored, cotton clothes, may become dirty, wrinkled, damaged, etc. if customers try them on too many times and should be replaced in time.

When sorting products, we also learn to control the time and try to avoid the peak period when customers enter the store.

First of all, this period of customer supply is very sufficient, we should spend time on closing transactions, this is important;

Secondly, there are too many customers during the peak period, and those who have just been sorted out Clothes will quickly get messed up, and the cycle will only waste more time.

3. Fine-tuning the display

In order to satisfy customers' preference for the new and dislike the old, we can maintain the freshness of the store by fine-tuning the display when there are no customers in the store.

Fine-tuning the display, in addition to maintaining freshness, also has another function, which is to maintain the integrity of the display layout.

For example, the products on the flow table are easier to sell because they are easy to take and see, which will destroy the original display layout. At this time, the shopping guide also needs to take action in time.

4. "Play" well with mobile phones

I have been saying before that it is not good to play with mobile phones, but now I am asking you to "play" with mobile phones. Isn't this contradictory? Because it is also "playing" with mobile phones. "Playing with mobile phones", some people are creating profits, while others are consuming time.

Most of today’s shopping guides will add members as friends. In this way, we can use our mobile phones to publish the latest model update information, and we can also publish the store’s latest discount information. In short, we can tell customers about the store’s benefits through friend circles, group chats, private messages, etc.

Even if the customer does not reply, you can still create a sense of presence. Maybe the next time he makes a purchase, he will think of you. Remember, in order to achieve performance goals, we must always be prepared, so that we can seize the fleeting transaction opportunity! No one comes into the store when business is not good 2

Let’s start with a hotel case:

This is a small restaurant called Yi Ji Nian.

The first product positioning:

The product positioning of this store is shaved noodles and roast chicken. Because people here like to eat noodles and roast chicken, this caters to the taste needs of most people.

The second price is great value for money:

In other noodle restaurants in the area, the noodles are usually 8 yuan.

His noodles are generally priced at six yuan and taste particularly good.

Comparing the price of the same product and the quality of the same price, people will naturally be willing to go to his store.

The third way to enhance customer stickiness:

Any customer who comes to eat at this restaurant can be added to his WeChat group to enjoy gifts, discounts, discounts, etc.

The fourth power of word-of-mouth effect:

When customers have trust in his store, they are willing to share it with people around them, which generates word-of-mouth communication and increases customer flow. This will lead to the development of strategies for more favorable product offers, further boosting transaction volume. This creates a virtuous cycle and business naturally gets better and better.

The above small case also hopes to inspire other operators.

So what can physical stores do to attract more customers during operations?

1. Open up online channels

If you don’t promote your physical store through online channels, except for customers passing by the store and so-called word of mouth, a few people will know about it. What about your store?

Therefore, store operations also need to rely on online assistance and strong offline services to acquire and retain customers, and finally form regular customers, completing a complete set of closed-loop marketing processes.

Physical store operators can quickly build a new retail online platform through "Deyoudian" to realize product or service display, publicity and promotion, customer management, online customer service, transaction payment, intra-city distribution, logistics express delivery, etc. With complete online business needs, promotional activities can be used to attract traffic to stores and increase store sales.

2. Provide offline services

No matter how good the customer service attitude of the online platform is, those who need to experience it on the spot, need to see it with their eyes, and reach out their hands To experience the industry, online platforms cannot provide it through the screen no matter how hard they try.

For those stores that focus on experiential sales, they can rely on online traffic, and what is better is offline services. There is no gap between offline product experience and online promotion. There are professional shopping guides and perfect after-sales services, allowing customers to experience services that exceed expectations. It is difficult for customers not to choose you!

3. Make good use of low prices to attract traffic

This is also a common method used by e-commerce companies to engage in price wars and take advantage of customers' greed for cheap. But today's customers are also very smart, so You should also pay attention to methods when doing low-price promotions.

There is a home-cooked restaurant. The name of the store is "Ma Po Tofu". This dish only costs 1 yuan. If you only have this dish, it will be 10 yuan. Of course, when we go to eat, we cannot only have one dish. . This store also provides free porridge and handmade steamed buns. It has a lot of customers. The important dishes taste great and there are many repeat customers.

4. Create brand characteristics

For restaurant operations, each restaurant has special dishes. It is best for this characteristic product to be unique. Features are the first element to attract customers. It is also the most profitable for the store.

For example, there is a hot pot restaurant, and the specialty dish of this hot pot restaurant is duck intestines. Compared with the duck intestines of other stores, the duck intestines of this hot pot restaurant are extremely delicious, because in the duck intestines They strive for excellence in selection and even add secret ingredients, so this forms the characteristics of a hot pot restaurant. Good marketing of special dishes also brings good business. The business in the store is not good and no one comes into the store 3

What kind of Feng Shui methods can help them?

The cashier attracts wealth

The cashier is the place where money is collected. The cashier can be said to be one of the most important places in the store. If you want good business, you want to have money. To make money, you can place mascots such as Pixiu and Golden Toad that like to attract wealth next to the cashier.

Wind chimes also have the effect of attracting wealth. You can hang a metal wind chime above the radio and install a mirror on the wall behind the cashier. This will make the store seem to have two cashiers, both of which can attract wealth and make the store's business boom. .

"Five bats coming to the door" to attract wealth

Carve a circle on the door with five bats inside, and the word "wealth" in the center of the five bats. The pronunciation of "bat" is the same as "福". With such an auspicious painting, blessings will flow in continuously. However, most of today's shops are on the roadside, and it is impossible to describe them on the door. Then you can carve a small bat on the four corners of the hall and a big bat on the ceiling in the center of the hall.

Pink crystal gathers popularity

The business in the store is not good and no one comes in. There are also problems with love luck. The boss is not popular, so there is no one. People want to come through the door. At this moment, it is necessary to improve your luck and your popularity. For this, you can use pink crystals to increase your popularity. Get a pair of consecrated pink crystal bracelets and wear them on your hands to increase your popularity.

Feng Shui Wheel Improves Career Luck

Many stores will display some Feng Shui Wheels. The Feng Shui Wheel contains water and is constantly rotating. This type of equipment can bring superior Qi and can greatly improve career luck. Poor business is linked to career luck, so it is necessary to take certain methods to improve career luck.

The business in the store is not good and no one comes into the store. If you want to completely solve this problem, the first thing to do is to understand what Feng Shui reasons caused this problem. If you want a detailed understanding, First of all, you need to understand the name and birth date of the boss, as well as the Feng Shui of the store. Therefore, if you really want to solve the problem of poor business in the store, it will be more reliable to find a master to solve it.