Yu Yongfu is the CEO of Ali Local Life Company: taking over is a hot potato.

Reddy. Com Lei Jianping reported on August 23rd.

Zhang Yong, Chairman and CEO of Alibaba Group, recently issued an internal letter, announcing that Yu Yongfu (flower name: Yongfu) has been appointed as CEO of local life company with the approval of the board of directors of local life company, and will continue to be in charge of life service sectors including local life company, Gaode and Zhu Fei on behalf of the group.

This is the second time that Ali has changed coaches in the field of local life after less than two months. Prior to this, a storm of "Ali female employees being violated" not only made Alibaba Group's image plummet, but also forced Zhang Yong to "tear down Masu"-Li Yong and HRG· Xu Kun, presidents of Tongcheng Retail Group, resigned. Yu Yongfu was also pushed to the front desk.

Yu Yongfu, an Ali partner who once represented the group in charge of Gaode, local life and flying pig, became the fire fighting captain and took the position of CEO of Ali local life at the front desk, which was also a natural thing in itself.

Yu Yongfu directly manages Ali's local life business, but it is not necessarily easy to fight. It can also be said that he has taken over a hot potato.

Prior to this, Ali's two senior executives, Wang Leyan and Li Yonghe, fell into Ali's local life business. As a defensive position, Ali's local life field has been defeated by the US Mission. If you are hungry, the market share will drop and then drop, and the local life sector will also set off a lot of storms.

In the same period, Meituan has been expanding its own boundaries, developing tourism, community group buying and other businesses. Compared with the "mud legs" group, Ali's local life service is a bit "Chun Xue" and ungrounded. Even with deep pockets, it is naturally not an opponent.

Ali at this time is no better than Ali a few years ago. When Yu Yongfu was in charge of Ali Entertainment and led Gaode, Ali was in full swing in China. Today, Ali is still the largest Internet company in China, enjoying the same reputation as Tencent. However, over the past year or so, Ali has been hit by a series of blows, including an anti-monopoly fine of 65.438+082 billion yuan, the ambiguous relationship between Fan Jiang, president of Taobao Tmall, and Zhang Dayi, an online celebrity, and the "sexual assault on female employees in Ali" storm, which has hit Ali's expectations again and again.

Just recently, Alibaba Cloud was caught in a storm. Alibaba Cloud leaked personal information without the user's consent, and Zhejiang Communications Administration has ordered Alibaba Cloud to correct it. In addition, the strong rise of Pinduoduo also poses a severe challenge to Ali's core plate.

For Yu Yongfu, under the fame, he is also tired of fame. If there is a dispute in dealing with Ali's local life business, or it is difficult to recover the decline, it will certainly not hit itself.

It is reported that Alibaba is waiting in line again. According to LatePost, Dai Shan (flower name:), the partner of B2B business group and the president of MMC business group, will no longer be in charge of Box Horse business group on behalf of the group, and Hou Yi (flower name: Sigh), the president of Box Horse business group, will report directly to the company.

Replaced Zhu (flower name: Lao Shun) as the president of intelligent information business group, reporting to. Zhu will continue to serve as chairman and CEO of Ali Health, focusing on Ali Health. Partner Wu Minzhi (flower name: Zhi Min) will go to Ant Group.

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