What is the reason why the breakfast shop closed down?

I have the most say in this question, because I really did it and finally stopped eating breakfast. Let me introduce it in detail. Four kinds of porridge, soybean milk, bean curd, fried dough sticks, hemp leaves, mutton offal, three kinds of handmade noodles and five kinds of cold dishes are all cooked on the spot, so the working hours of this wave of masters are 4 o'clock but 12 o'clock, with an 8-hour working system. There are two disciples in the steamed bread mouth, one is cooking porridge and cold dishes, the other is making soybean milk and bean curd fried dough sticks, and the other is making hemp leaves. According to the gross profit of 50% of catering, a month's breakfast will cost 64,000 yuan to earn workers' wages, plus some rent and water and electricity, it may cost 90,000 yuan to make a slight profit. After breakfast is finally combined, the per capita consumption of 6 yuan is 90,000 yuan, which requires 1.5 million customers, 500 customers a day. There are all kinds of things and balanced nutrition, but it is difficult to make money and the speed is difficult to be faster than the stall. It can be said that the best choice below per capita consumption 10 yuan is a small restaurant, which only buys one kind of noodles and several kinds of minced meat, or needs soybean milk, bean curd, fried dough sticks and hemp leaves. Only one master and several apprentices are needed, and the master's salary is three times that of the apprentices. I can't afford to get hurt! So you see that big stores don't sell breakfast, it's really difficult to make money and the neighborhood relationship is not good. You want to prepare dinner at 6 o'clock, but 4 o'clock in the morning is not enough time. If the dry breakfast tastes ok, the family can also earn hard money. Don't be casual in big stores, especially in the north. I haven't opened a store in the south, so my opinion doesn't include the area south of the Yangtze River.

Although the breakfast shop is small, it is actually a good business. Have you found that many breakfast stalls earn tens of thousands of dollars a month? If you want to be a breakfast shop, what are the possible reasons for its closure?

1. Site selection. Who is the breakfast shop facing? Generally, the elderly are more inclined to cook by themselves, mostly because they are too lazy to do or buy because of tight working hours. Therefore, it is best to open breakfast shops in communities where young people gather, near schools with many students and factories with many workers. Business owners don't recommend being near shopping malls. First, the store rent near the commercial building is expensive. Second, when everyone comes to the company and it is close to working hours, most people prefer fast and clean convenience stores (and convenience stores are constantly increasing the variety of cooked food to meet the needs of many consumers).

2. inertia. Running a breakfast shop is very tiring, so you need to get up early to prepare. This is an example that the landlord has seen. Some people get up at 2 am and start preparing. At five or six in the morning, they want to buy breakfast for people who get up in the morning. There are the most people at 7 or 8 o'clock and it doesn't end until 9 o'clock. So the prime time of breakfast shop is only a few hours in the morning. If you miss it, you miss the consumption of the day.

Adjust. Now people are not satisfied with the requirement of "only eating and not drinking" in breakfast shops. Does the product meet the tastes of local people? Is the environment clean? Is the price-performance ratio reasonable? Is the meal fast? Will affect customer evaluation. Especially for working people, most people will choose to buy food by the way. If they wait too long, they will lose customers.

However, breakfast shops like porridge and snacks are now entering the lunch market. For consumers who are more concerned about health, porridge and side dishes are needed to adjust at noon.

4. Small profits but quick turnover. Breakfast market has great potential, but compared with dinner and fast food, the profit is meager. This is also the reason why breakfast market is difficult to develop.

But in the same way, compared with dinner and fast food, the input cost of breakfast shop is lower, and if there are stable customers, it is still a good project.

Let me summarize the main reasons for the closure. It is very important to choose a site according to local conditions. It can't be done where there is no passenger flow. I have opened several breakfast shops. At first, business was booming, and finally, I shot myself in the foot.

In 20 14, a steamed stuffed bun shop was opened opposite a large supermarket. There is a lot of people in the supermarket every day, but my business is very bleak. I am confident that business will be very good in such a place with a large floating population. I'm surprised to really open a steamed bun shop! I found three employees. I thought the daily turnover would be at least 1000, but in fact I only sold 200 yuan every day, which surprised me. It turned out that the reason was simple. I overlooked a big problem. There is a railing in the middle of the road. Even if there are many people in the supermarket, no one has climbed over the railing less than half a meter. It went bankrupt in half a month. Therefore, site selection is the most critical.

20 15 years, unwilling to find a facade in the country, started a steamed bun breakfast. Drawing lessons from the last time, I chose the school gate this time. Without railings, the daily turnover is about 1500. I am very happy that I succeeded! Later, in order to reduce the cost, the cost of adding chicken to beef was really low, and the consequences were very serious. Business is not as good as in March and then graduate! I learned another truth, never cut corners to reduce costs in business. You can check the price, but you can't mess around.

Find a new place to open in a few days, and this time I will definitely not learn the lessons of the previous two times. I've considered the operating principles.

1 hygiene first 2 nutrition first 3 taste first 4 speed first

And small profits but quick turnover. You have to hold on.

These are all lessons that money cannot buy. Manage with integrity, don't run amok!

Hello, I'm glad to answer your question. Let me introduce myself briefly first. I have been engaged in the beef noodle industry in Lanzhou for many years, and I have some personal opinions on the operation of noodle restaurants and some fast food restaurants. I will talk about my personal views and experiences on this issue.

The personal homepage has a series of video tutorials made by Lanzhou Lamian Noodles and some spice recipes to share.

Analysis of the present situation of catering industry As far as the catering industry is concerned, it is normal for restaurants to close down. Personally, I think business will definitely have ups and downs, not to mention the economic downturn in the past two years. I once predicted that the last 20 19 years was the worst year in previous years, but it was also the best year in the next few years. I say this because of my personal experience in the catering industry, especially.

Although the economy is depressed, it is not the big environment that leads to the closure of breakfast shops. Why do I say that? Because the positioning of breakfast shops is not high, and it is not high consumption, why are there many breakfast shops closed down? Now listen to my analysis.

Videos are released regularly, explaining the making of various pasta and some soups.

The Importance of Dining Place Personally, I think that the main reason for the closure of most breakfast shops is the poor business caused by the wrong location, which is not only common for newcomers, but also for experienced diners. It's just that newcomers in the catering industry are more likely to make this mistake, because an important reason why most entrepreneurs choose to start a business in the catering industry is that the investment threshold is low, the return is high, there is no technical content, and it looks very simple. This is also an important reason why many people who want to start a business but lack funds choose to start a business in the catering industry.

It is precisely because of this shortage of funds in the early stage that even if you see some good locations, you will not choose because the rent is too high. In fact, in my opinion, to put it bluntly, I am not confident enough about myself, and I am not confident enough about opening my own shop. Because they don't have much experience in catering and are intimidated by the high rent, most people will choose a more conservative approach, that is, settle for the second best and choose cheaper rent. This is also an important reason why restaurants are closed.

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Breakfast shop location

The location of breakfast shop is different from that of traditional storefront. There is a saying about the location of the restaurant. Jinjiao has a grass belly with a silver edge. The best place for restaurants is the intersection, where there are many people in front of them and the signs are very eye-catching. Secondly, the location of the two ends of a street is based on people's consumption psychology. Most people usually compare things when shopping. Generally, the business at both ends of a street is better, and the worst is the middle position of a street. However, this method of catering positioning is not suitable for breakfast shops.

Because the customers of breakfast shops are generally office workers, and office workers actually come out to eat breakfast in order to save time, so most of these people's consumption is based on the principle of proximity, that is, which is convenient and which is close, they will choose to consume. Therefore, if you open a breakfast shop, try to choose a shop near the main entrance of a large community, and the residents of this community should also tend to be younger. If it is an older community, the residents are older, so the consumption power is definitely lower.

Summarize;

The location of the breakfast shop is special, because its main business hours, that is, the peak dining hours, are mostly in the early hours of the morning, so when choosing a location, the first thing to consider is what the target population is like, and then according to the above example, choose a shop with a relatively high price. The above-mentioned breakfast shop in the community is just an example, and there are many different places that can be used as breakfast shops, such as near some markets.

I will give you a video tutorial made by Lamian Noodles on a regular basis, as well as some methods of making soup.

Taste determines the success or failure of an enterprise. If the location of the restaurant is the basis for determining the quality of business, then the taste of the restaurant is the basis for determining whether the business can last for a long time.

In fact, this sentence means that with a good location, you won't be short of customers, that is, the initial stage of opening a store will be smooth, but if you have a good location, but no one can keep the taste of the guests, then your business will not last long.

Different from the above examples, there are many newcomers who want to change this situation when they know that their tastes are average, so they choose to enrich the diversity of dishes in the store and then let customers taste them by constantly adding new varieties. If the sales volume and feedback are not satisfactory, quit and change to another new product.

Any operator who does this will have a hard time doing business. First of all, taking guests as your experiments is an excessive consumption of the reputation and reputation in the store. Second, the breakfast shop tastes just so-so. The correct way is not to add new products and enrich categories, but to do everything possible to improve the tastes of existing dishes in the existing categories in the store, focusing on finding out the tastes that one or two guests prefer as the signboard or characteristics of the store.

The personal homepage has a series of video tutorials made by Lanzhou Lamian Noodles, sharing some spice recipes.

Summarize;

If a restaurant wants to gain a foothold, it must first strictly control its taste. If it wants to do business well, taste is an inevitable factor, especially in breakfast shops, which should not operate too many categories, because the main dining peak of breakfast shops is early in the morning, and most people who habitually go to breakfast shops are like simply taking a few bites and then rushing for time. Therefore, they all hold this mentality.

In addition to the above-mentioned points, there is also a catering operator who does not believe in evil and insists on challenging the rules of catering. His failure was entirely due to his personal thoughts.

In the title, believing in evil is to challenge the law of catering. Actually, it's a matter of location, which means the old shop eats the new shop and the big fish eat small fish means it.

There are many catering operators who have the idea of enjoying the cool under a big tree when choosing a site. When choosing a site, they are always willing to choose some restaurants with better business to open new stores next to them. According to their logic, there is no shortage of passengers in such a location. In fact, this kind of thinking and practice is all wet.

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First of all,

There is no shortage of passengers next to the old shop, but it doesn't mean you have passengers. The reason why the old shop can become an old shop has shown that the diners nearby have recognized the taste of this old shop. So it's really hard for you to change the taste of diners when you open a new store. If the business of the old shop is good, the taste can be guaranteed. Because the ingredients are consumed quickly, the ingredients are fresh enough, and people have been operating for many years, they will prepare ingredients in advance according to the general situation of daily sales, so the loss of ingredients.

Secondly,

It can be said that it is very important to study the consumer psychology of China people. Don't think it is very useful to open a breakfast shop to study people's psychology, but it is very useful to tell you.

China people's consumption mentality is very characteristic, that is, which restaurant is crowded, they like to go there, preferring to queue up rather than go to a deserted restaurant. This is the consumption mentality of most China people. It is this kind of consumption mentality, so those catering operators who open new stores next to old stores generally close down soon. Do you think the taste of the new store is really not as good as that of the old one? In fact, many new stores are more delicious than old ones, but there is no business. The reason is that these operators are opening stores with their own ideas, and these ideas have not been proved by any experience and practice, so your store will close down.

To sum up, the above article has said so much. In fact, what I want to say is that as long as it is a business, there will definitely be times to make money and times to lose money. Failure is not terrible for those who choose to start a catering business. The terrible thing is that you don't have the courage to start over.

In addition, in my opinion, the closure of breakfast shops is a very normal thing, indicating that the operators must have shortcomings or do badly in all aspects.

Breakfast is a very important category in catering business, but it is also the most difficult category in business process. The biggest feature of breakfast in consumption all over the country is that it is cheap, but it requires fast, balanced and delicious nutrition. These things are really difficult to do. Because the unit price of breakfast is low, it needs a high turnover rate to support the operation of the store, so the location of breakfast shop is also very important. I have met countless entrepreneurs who aim at breakfast projects, but not many have succeeded. I summarize the reasons for the failure of each store as follows:

First, the product lacks characteristics and the homogenization competition is serious.

Many merchants think that everyone is used to eating breakfast outside according to the variety of breakfast. Steamed buns, steamed buns and porridge are the best varieties, and everyone can make them. There are many streets where breakfast is concentrated, and there are steamed buns and steamed buns in one street. This example is obvious. At this time, the breakfast shop needs dislocation competition. In such a street, you can try to add fried dough sticks and hemp gardens to enrich breakfast varieties, or try to operate wonton to meet the needs of dislocation competition.

Second, the problem of site selection is outstanding.

Breakfast must be chosen in places where people are concentrated, such as subway stations, near office buildings and community centers. In places where breakfast is just needed and people are very concentrated, such breakfast shops are more likely to survive. But we should consider the direction of people flow, whether it is convenient to buy and other factors.

Three. Problems in the remaining operation period

The business hours of breakfast are concentrated before 10 am, and the use of restaurants that only operate breakfast is extremely limited. It is necessary to consider the variety of business at noon and at night, ensure the high utilization rate of the store, make the operating cost of the restaurant low enough, and greatly increase the chances of success of the project. You can consider related varieties suitable for fast food.

Breakfast shop seems to be the simplest business. In fact, there are many operational management needs behind it. If you don't do it with your heart, you may be killed by your peers, killed by your competitors, and finally closed down.

There used to be a breakfast shop near the company, not far from the light rail station, and the traffic was not bad. But this shop makes Shandong pancakes. Now, you need to make pancakes first, then add eggs, ham, floss and so on. At first, I thought the business of this store was ok, and I always watched a lot of people waiting in line. But there is a similar breakfast shop across the street. Soon many people turned to the opposite shop. Why? Because it takes a long time to wait in this store, not only because there are many people, but also because the master is slow and can't get a pancake for a long time. The opposite elder sister moves quickly, and the money is paid directly by WeChat and Alipay. Besides, it tastes better there.

In fact, the operation of this breakfast shop is representative.

First of all, the location of the breakfast shop is very important. If the flow of people is small, it is bound to be difficult to make money. After all, if the owner of breakfast lasts for an hour or two, there is almost no business at other times. Another situation is that there used to be a big enterprise nearby, and then the company moved as a whole. In this case, it is almost difficult to start.

Second, the speed of eating. Most people who eat breakfast are in a hurry. Many people don't even sit down and leave, so no matter what breakfast you sell, speed is very important. In the process of eating out and collecting money, quick action will save time for these young people who are in a hurry and bring a good feeling. In the above case, making pancakes is not suitable for breakfast, because it takes time to make pancakes now. In contrast, those who sell steamed bread, steamed stuffed bun, soybean milk, etc. There is a time advantage, and the sales volume may be greater at the same time.

Third, the taste of breakfast. Although office workers eat breakfast very much now, breakfast suitable for local tastes is undoubtedly more popular. No matter what kind of breakfast, it is not required to be delicious, but at least it is not bad. This is the basic standard, otherwise, there will be no next time. Of course, whoever tastes better for breakfast at the same price will win more users. You know, young people in the office often communicate while eating!

Fourth, price and quantity. This is not the most important point for young people now, but it is still something that breakfast shop owners must consider. Good quality and low price are what users want most, so the balance between price and quantity is very important.

Finally, the service of the clerk is also very important. This service includes both oral and in-store hygiene, so you must keep up. Don't ignore these because of cost saving, which will make you lose more than you gain and eventually close down.

Breakfast shop closed down because of its own "death"!

There is a market in front of my house, with delicious steamed bread, especially brown sugar steamed bread, which is soft and delicious. How many times a week does my family eat! Especially after the birth of our son, the little guy likes to eat, so we often buy some!

However, since this year, we have rarely bought it! Not because of the price, because even last year, when 2 yuan was mentioned from 1 yuan, we never stopped buying! However, this year we found that their brown sugar steamed bread tastes wrong! Actually, my son said this first, and then when we ate it again, we found that it didn't taste like brown sugar!

Is brown sugar expensive? In fact, the cheapest brown sugar in the supermarket near my home is only 3 yuan a catty! Even if it is expensive, it will not be too high! What is the reason? I don't understand!

Steamed bread doesn't smell of brown sugar, so we seldom buy it again! Actually, their boss is very nice. Before the Chinese New Year in 2020, she also sent my son another one for free, saying "Happy New Year"! Personally, I like this kind of proprietress who can be the boss!

In May 2020, after the epidemic, their store reopened and there was a problem with the taste! We stop buying!

In September 2020, the store was transferred!

Honestly, it's sad. After all, there are few delicious steamed bread shops in the south, especially those suitable for southerners! Unfortunately, I was "killed" by myself

There are many reasons for the closure of breakfast shops, such as insufficient customers, service level and quality. Therefore, if customers are not attracted, there will be fewer people, and there will be no profit, especially if the store rent is high, and workers will be paid. So it is normal to close down at a loss.

I made breakfast in the county town for 8 years, earned a suite, bought a car, and earned considerable income. However, I have offended several local gangsters and often come to make trouble. In desperation, the breakfast shop closed down. This is my true portrayal, and that's why the breakfast shop is closed.

In many industries, doing breakfast business is a relatively safe project, and the investment can be large or small. With thousands of dollars in hand, you can start a business. To put it bluntly, even if you lose money, you won't lose much. As long as you are willing to endure hardships and taste better, you can basically survive. Earn more and earn less, depending on personal nature. Therefore, the breakfast industry has become the first choice for many farmers to start businesses, and there are more breakfast shops on the street.

Take my experience as an example. I have been cooking breakfast in our county since 2008. Before I could do this, I went to a physical store in Wuhan to study. On the one hand, physical stores are responsible for their own business, on the other hand, they are also responsible for taking students, as long as students pay some tuition fees. At that time, I learned how to make some noodles, Regan Noodles, steamed buns and so on. I studied for about half a month and came back.

Then I found a shop in the county. This is a hotel. Next to the school, I only rent the morning time. After ten o'clock, the hotel will start cooking Chinese food. So renting its store can save a lot of rent. You can only go to 600 yuan a month, and you can also put some tools here, which is more convenient. Including all the costs, I invested 20 thousand yuan and my breakfast shop opened.

I didn't make much money in the first three months when I first started cooking breakfast. As a novice, I was still in the groping stage. It was not until a year later that the income improved. For example, we have done Regan Noodles, soup powder, steamed stuffed bun, soybean milk and other projects. If it is done well, it will probably sell 1400 yuan in a day. After deducting all costs, the net profit can reach half, that is, 700 yuan. If the owner of breakfast is my wife, please ask a worker for help. The salary is 1800 yuan for one month.

Although I have to get up at 4 am to get busy, my income is still considerable. It took me eight years to buy a suite in the county town for 500,000 yuan and a car for 65.438+10,000 yuan. Originally, this business was good, but because local gangsters often came to collect protection money, they often made trouble and did not cooperate. In desperation, the breakfast shop had to close down and go to other places for development.

Many breakfasts have closed down for the following reasons. First of all, for children and the elderly.

One of the characteristics of opening a breakfast shop is to do business in the morning and the guests are more concentrated. During the peak period, the business is concentrated, and one person is simply too busy. Many breakfast shops are husband and wife stalls. Many times, the children stay in their hometown and are watched by the elderly, and the couple go out to do business to earn money. With the growth of the elderly in the family, taking care of children has become a burden, and sometimes you have to take care of yourself. For the sake of children's study and taking care of the elderly's daily life, some people will give up the breakfast business, move the shop away, go back to their hometown and choose other industries to develop.

Second, it tastes bad and can't attract customers.

Making breakfast seems simple, but it's not that easy. The most important thing is good taste, so as to attract repeat customers. Some novices don't study well, and the breakfast they make always tastes worse. Customers who came to consume once felt that the taste was not good, and their impression was greatly reduced. They will not come here to eat again. Fewer and fewer customers come for breakfast, and business will be bleak. In the long run, under the economic pressure, I don't want to keep my shop. Without a certain perseverance, I had to choose to quit this industry.

Third, store rents increase and profits decrease.

Now people's income has increased, but the cost of living is also rising. For some breakfast shop owners, the most unbearable thing is the increase in rent. Cooking breakfast is not like other businesses. It pays attention to efficiency. The price is so high that no one comes to eat. The rents of some landlords have gone up very high. Breakfast shops are basically working for landlords. After deducting the cost of raw materials, rent, etc., they can't make much money, and they still work so hard. Someone has to quit.

Fourth, there are more and more competitors, and the shops have no characteristics.

Breakfast shops are easy to start with and don't invest much. Many people want to share this cake, which leads to more and more breakfast shops in the street. If there are too many stores, there will be competition. If what you sell has no characteristics, it will be difficult to retain customers and you will be defeated under the pressure of competition.

Although it is a very profitable project to write down the breakfast shop in the end, it is not that simple to run it well. In addition to excellent technology, the location of your own shop is also very important. Some people can run the store well, earning hundreds of thousands a year is no problem, and some people have no choice but to close down. Therefore, doing breakfast business is also a science. If you don't manage carefully, plus other reasons, you may go bankrupt.

As a member of the catering industry for a long time, I personally think that the fundamental reasons for the closure of breakfast shops are as follows.

1. Rent problem. Now everyone knows that the rent is expensive. Even if the breakfast shop is small, the rent in Jiangsu will start at 80,000 a year. After opening, if you don't have a certain daily turnover, you can't afford to pay more rent.

2. The profit of the breakfast shop. Breakfast shop is a small business in the catering industry. If a steamed stuffed bun sells for 1 yuan, the cost will account for 3-4 cents. Even if you can sell 300 buns every day, how much money can you earn? Generally, there are only about 500 steamed buns in small breakfast shops. When selling other things, the gross profit per day is as high as 1000.

3. Man-made problems. The profit of breakfast shop is small, but one person can't do the work well, so he has to hire someone. A person's salary is at least about 3000 yuan on our side. In this way, more people get paid than people go to work every month, which leads to the frequent closure of breakfast.