Viewpoint: Party A has repeatedly asked you to revise the manuscript? Serve you right!

Party A repeatedly asked you to revise the manuscript? Serve you right!

Text | Heather Wei Lan

As a reader, what I often see on the Internet is how inhuman the copywriting and design are, and how to make myself revise the manuscript in the middle of the night.

It is true that whether it is copywriting or design, one's own works are simply children born with one's own thoughts. Especially for newcomers who just went to work, it seems to be a great blow to their hearts and sweat. Even Du Lala's Promotion and Gorgeous Office Workers describe the difficulty of cooperating with Party A, not to mention the real world.

Everyone's ideal state is that one party throws the manuscript to the other party, and the other party immediately sends out "Bingo, this is what we want."

I have been Party A for nearly ten years, and I have also had the work experience of Party B. When I was Party B, I also met with the need to revise my manuscript. I now extract a lot of experience as a share. This experience brings together the professional experience of many 4A companies around me.

What I want to talk about is basically the negotiation with the other party after the work is completed, which will confuse the problems when making the manuscript. Generally speaking, at present, what Party B's company will directly submit to Party A in the early stage of cooperation is nothing more than ——PPT, design draft and other graphic schemes.

1, riddle: When the work appeared,

When you throw something at each other, please remind them politely-"Hello, this is the plan of our project."

When the other person is in a state of thinking after reading it, or fails to reply to you in time, please give the other person at least one day.

1 days later, you should show a positive attitude, "Hello, look, when will our plan be passed/when will our activities start?" "

Instead of "Look, what's wrong with our plan?" This is terrible. The other party immediately received the signal of "problem". He can't enter the process of implementing or finalizing the plan, but directly discuss with you their ideas and requirements, the advantages and disadvantages of your case. In the afternoon, you are forced to stand up straight and sit on Party A's leather sofa, so as not to make any noise from your hungry body or show any fatigue, and then you want to slap yourself.

When I get back to the office, I want to shout to my colleagues, "It's Grandpa who gave the money. I've been a grandson all afternoon." My plastic bench is much more comfortable than his leather sofa! "

2. Pretend to force: Listen carefully to Party A's response.

Whether online, on the phone or in person, Party A will definitely not clap hands to finalize it-"Your plan is good and can be implemented." The other party will definitely raise a few harmless points, if nothing. Please be careful not to interrupt each other at this time! In fact, the other party is also under pressure. I want to express the complete enterprise concept, high-level thinking and the key points of this cooperation to you.

The other party's words haven't been finished, and the dissatisfaction hasn't been vented. First of all, you become angry from embarrassment, and Barabara interrupts each other and repeats the creative point of your case. You don't know if the other side has fought hundreds of battles with countless Party B's. You are naive both in courtesy and experience.

3. Core: Let the other party feel that we care more about their ideas.

Generally speaking, Party B's work scope should be creativity, service and implementation.

From the beginning of work, Party B, please don't always repay Party A's psychology of working for money. Then, for you and the other party, there will be no good results.

In the first meeting with Party A, you should know more about its corporate culture characteristics and business scope. Then, you will have a general psychological plan, and then in front of Party A, you'd better repeat Party A's ideas, and then gradually integrate some of your own ideas and good ideas into the next conversation.

We are in no hurry to wait for the other party to confirm us and understand us immediately. Slow down, and then slow down. After Party A completes the supplement, rebuttal is not the solution, or-speak with works!

When making a plane plan, Party B must first convey the basic requirements of Party A to its own copywriting and design. No matter whether Party A is a wealthy circle with high power or a local tyrant who doesn't follow the routine, please do a good job at hand-speak with works! Everything, if there is no good project work, how can we compete with Party A!

After the work is completed, please check whether the copy and design are damaged, whether they meet the basic requirements of Party A or the requirements of the project, and then submit them to the superior for confirmation. The department in direct contact with Party A should make a comprehensive inspection, from the creative point to the content, and prepare for the war of words before submitting the plan.

Then go to link 1 and link 2 above. In the meantime, in any link of communication with Party A, we should make the other party feel that we are not just an employment relationship, but repackage, upgrade and improve their corporate philosophy instead of "just giving money".

A representative of Party B, whom I often deal with, often recommends his friends to me, but I have never promised, and sometimes advised me: "Hey, give less, and cooperate with him in this case." As Party A, I often meet the heads of the same group belonging to different companies and recommend them to me under the banner of mutual introduction. For Party A, cheap price is one thing, but I didn't ask for it during this period, or Party B couldn't come up with an innovative plan. I think it is burning money.

In addition, before cooperating with Party A or Party B, please do your homework yourself, and don't ask some naive questions in front of the other party-

"What kind of products does your company mainly make?"

"What activities did your company do this year?"

"Where can I sell this product?"

4. plan a: convince the other party in one fell swoop.

After entering Link 1 and Link 2, please make sure that there is no problem with your plan, and there is reason to convince the other party, and then tell the other party what requirements the plan has achieved. At the same time, when adding or subtracting anything, please closely focus on Party A's requirements, otherwise, I'm afraid you can't convince yourself.

What matters in verbal warfare is sufficient arguments and arguments, not arrogance.

We should fully realize that our own case was perfect from the beginning, and now we need to complete the scheme with Party A as soon as possible, and then move on to the next step.

But facing Party A, we should slow down and answer all the requirements that Party A has been thinking about.

After explaining all the questions, don't rush each other, give each other time to buffer. The other party may have to go back and convince his company superior with your reasons.

If the other party disagrees on the spot, please don't worry. We should still end the talks as soon as possible in a pleasant atmosphere. You should have a positive attitude and tell the other person to go back and reconsider the content of the plan.

5. Option B: Revise the manuscript dialectically

When the plan changes, all Party B are unwilling. After all, if you completely submit to Party A, then if you start all over again, a large number of people will work hard and even work overtime. The previous draft was a complete waste of time, energy and money.

If Party B is still satisfied with the current work, it can carefully study the reasons why Party A requires rectification, and perhaps some aspects are indeed neglected by itself. Please deal with your own problems in time.

If you really recognize your creativity, please re-examine why you didn't convince the other party at that time. You can discuss and organize arguments with all departments involved in this case.

6. Top management: Make friends with customers.

Whether a case is successfully completed is only the beginning of your full contact with Party A. ..

The intimacy of interpersonal relationship has not simply changed from "you" to "you".

This doesn't mean that you should shout, "Honey, how was your work yesterday?"? Has the leader approved it? "

This sentence is indeed a mistake that many people will make in the process of contacting Party A. Since the other party can contact you on behalf of Party A, it means that the other party has indeed assumed at least one important function in the company, and people have not regarded you as a close friend, so you should relax your tone, instead of giving the other party a leapfrog tone.

Also, remember, don't pretend to be an acquaintance.

In addition to the "dear" mentioned just now, there is also a party B who is eager to make a list recently. He is older than me and claims to be the general manager or director of his own company. He said on WeChat all day: "Are you free tonight? Let's have dinner together. " Or "I'm downstairs, let's sing." The routine of many enterprises of Party B is-I bombard you with sugar-coated shells. However, for Party A of some large enterprises, this is very offensive. By virtue of his position being higher than that of the person in charge of Party A, he has to boss around, which makes people feel that there is something wrong with the atmosphere of Party B's company from top to bottom. How to cooperate in the future?

In a word, the above are just some experiences. Space is limited for reference only.

I don't know what level you are in Party B's company, but I know that if you are angry with Party A again, you will definitely continue to do a small copywriting or handyman design.

About the Author: Heather Wei Lan is the editor-in-chief of the international department of a cultural magazine. Good at celebrity in-depth interviews and foreign language translation. I like writing and painting. Words are the faint fragrance in life. Only words can make people feel free and unrestrained.

Wechat ID: 4056839 10 Sina Weibo: @ Heather Wei Lan