What influence does the new advertising law have on TV media?

I mean, that's not all right. Please ask the landlord, Han Hai.

1 will make the advertising department of TV stations more strict in the examination and control of advertisements, especially the health care products and medicines endorsed by celebrities, as stipulated in the new law; Medical treatment, medicines, medical devices and health food are not allowed to talk to themselves, because these are goods or services related to people's life, health and safety. Because of the uniqueness of the human body, what is effective for one person does not mean that it is equally effective for others. It is unscientific for advertising spokesmen to make recommendations.

At the same time, the new advertising law clearly stipulates in the general provisions that in the future, publishing false and illegal advertisements will be fined 3 times to 5 times the advertising fee, spamming short message advertisements, and imposing a fine of 50 million to 30,000 on advertisers. Pop-up advertisements must be closed with one button, and shall not affect users' normal use of the network. In violation of regulations, advertisers may be fined between 5,000 yuan and 30,000 yuan.

2, merchants will also consider more when choosing spokespersons and media broadcasts, especially minors, especially with the popularity of reality TV child stars. Many businesses and media will choose children to speak for them. Before the release of the new law, they can also play the edge ball, which makes some viewers lament that the money we earn in one year is not as much as that earned by a five-year-old child in one day. One of the main reasons is that businesses, media and markets demand too much children.

This new law stipulates that child stars below 10 are prohibited from making sounds, even if they make sounds. First, in order to protect the physical and mental health of minors, after all, child stars lack the ability to distinguish and think independently about new things. In a place, as long as they choose children to speak, businesses will earn more money, so the media will be more strictly censored and businesses will try to avoid it.