The popularity of "The Masked Singer" has been average for three episodes. What happened to this show?

"The Masked Singer Guess" (hereinafter referred to as "The Mask") is a "dark horse" in this quarter's music variety show. Not only because of its improvements as a "second generation comprehensive", its visibility has been greatly enhanced, but also because it continuously releases several high-level covers of big-name hits every week. For example, after "Chengquan", this week's "She Said" duet by Rainie Yang and Zhou Shen has once again refreshed the music library...

But what we want to say today is that since the 5th episode of this program, The format has been changed 4 times! ! What kind of trouble is this?

First time

Modification: Competitive competition system—>Guessing competition system

Time: Issue 1

Evaluation: ★★★★ ★

The first change to the competition system is from the gamification improvement in the first season - from "The Masked Version of I Am a Singer" to ""Hear" Your Voice".

In the second season, "The Mask" uses the original "Catch the Pair Chorus". At this time, you need to choose a guest who is easier to guess from the duet to enter the next round of solo singing. Afterwards, the judging panel proposed two shortlists, which were determined after the audience voted. The rule of the guessing game is that if you guess correctly, you will get the noodles, if you guess not, you will not get the noodles.

Since there are 3 groups of 6 guests in each issue, the rhythm of taking off the mask is faster. After a single group of songs is performed, there is a 50% chance that the mask will fall off... um, no, the mask will be removed.

The second time

Modification: The audience voted C to advance

Time: Issue 3

Evaluation: ★☆☆☆☆

When the program aired to the 4th episode, to be precise, it was an adjustment to the competition format. In the audience voting stage, if you choose C, the singer can be directly promoted.

But the gameplay in this section is a bit far-fetched. Because before the audience voted, Wang Nima suddenly stood up and emphasized a new rule! Let's watch the real record

The result was as Wang Nima expected. The audience couldn't wait to exercise this sudden "power" and threw the ready-to-come-out Sa Dingding into the finals.

But this rule was never mentioned in the previous three programs.

The third time

Modification: "Double Reveal"

Time: Issue 3

Rating: ★★★☆☆

Another decision to change the competition format at the slightest disagreement. At that moment, the judging panel was already very sure of the identity of this group of singers, and they made trouble and applied for a competition system where the names of the singers would be unveiled at the same time.

Then the director team agreed without any disagreement. This should be the biggest bug in the program format - what should the director do when the singing combinations put together by the director are relatively easy to guess? The fourth competition format provides a plan to fix bugs.

The fourth time

Modification: ①Guess once—>Guess 2 times

②Reveal after singing—>Reveal during singing

Time: Issue 5

Rating: ★★★★☆

I never expected that in the fifth episode of the show, the competition system would change dramatically!

The first change is that the program has changed from one guess after the solo to one guess after the chorus and one guess after the solo.

What are the benefits of the new rules?

As mentioned earlier, the first function of the new competition system is to fix the "double reveal" bug in combinations with low guessing difficulty. According to the new competition system, Zhao Chuan and Jin Zhiwen were guessed in the first round of guessing, while Zhao Chuan was also guessed in the second round of solo singing.

Secondly, I don’t know if you have noticed that in each previous episode, there were three soloists who did not enter the guessing stage, and they were played as a precursor to the next episode (officially called "Guessing Tips"). of. The new competition format makes this round of embarrassing solos valuable.

The second modification is the adjustment of the unveiling moment.

The first guessing moment was changed to the interlude of the song, which greatly enhanced the visibility of the song.

In addition, there are sporadic gameplay that violates the rules of the competition - for example, according to the rules, "Avatar Sister" should have left without guessing, but returned to the stage privately. "Reindeer" Zhou Hui did not take the initiative to reveal her face even though she guessed correctly. In short, these behaviors hurt the audience's viewing logic to some extent and are not worth promoting.

So, why does the program team have to modify the competition system again and again? Let’s take a look at some data from the show.

①The ratings speak for themselves!

Statistics show that the number of reveals in each episode remains at 2-3, and the reveal ratio is 33%-50%. This is also the reason why there will be a "double reveal" at the end of the third episode.

"Masked" is different from ordinary programs. Due to the confidentiality of the celebrity's identity, the early program's appeal is not attractive to mobile TV audiences. With the announcement of a wave of celebrity identities, the topic index soared, and the show saw a significant increase in the third episode.

The bugs in the competition system were exposed, and the fourth episode showed a significant decline (National Day factors are not excluded). However, after the adjustment of the new competition system, the ratings of the fifth episode soared to 1.6%, which is not unrelated to the acceleration of the unveiling rhythm promoted by the new competition system.

②The director team intends to guide and revitalize the competition system space

From Wang Nima’s speech, it can be seen that the director team intends to guide the development space of the competition system. After all, "accidents" are always something that shows like to see.

③Repair of competition system bug