Li Jiaqi brought 3.53 million in goods in five and a half hours. Why is it said that he is not selling lipstick but copywriting?

Because Internet celebrities like Li Jiaqi who sell goods through live broadcasts basically have good copywriting, but the real experience of the product may be different from the copywriting. This is a kind of emphasis on tone or It is a way of promotion through copywriting to stimulate consumers to buy, so copywriting is more important in comparison. I have watched Li Jiaqi’s live broadcast, and it is basically language that incites or induces consumers, so most people are basically “brainwashed”. These people will feel that this thing is suitable, this thing is good, Jiaqi is here There is a discount, but if you don’t buy it, you will lose money. This is the mentality.

In fact, it’s not that Li Jiaqi is a bad person, it’s just that his method of bringing goods is too good. Since ancient times, there has been no shortage of elites in the marketing industry, and the marketing industry basically uses "brainwashing" methods to induce consumers to consume. A good salesman is one who can successfully "brainwash" consumers. Li Jiaqi has simply interpreted the example of an excellent salesman to the extreme, which is why thousands of young girls are infected by him and go shopping like crazy.

Li Jiaqi started his career by selling lipstick, but we have all seen his state in the live broadcast room, with the beauty filter turned on. Although he has a good foundation, he still has some flaws. Not turning on the beauty filter may damage his image, but if he turned on the beauty filter, his lipstick test would have a big error. Therefore, the lipstick he praises as "OMG" is not necessarily the color you see with your eyes, nor is the effect you see when you apply it on your mouth the color he tried on. The error is very large.

And lipsticks come in thousands of different colors. What looks beautiful on Li Jiaqi’s lips may not look equally beautiful on yours, so the result of following the trend is wasted money. Therefore, when faced with a great Internet celebrity like Li Jiaqi who knows how to "brainwash", one still needs to act rationally.