Need to solve the accumulation of refrigerator inventory?

Usually, the bigger the enterprise gets, the bigger the warehouse is built, the sales volume has quadrupled, but the liquidity on the books has not increased much. After several years of hard work, it has all been put into storage. This is the most common phenomenon in enterprises. Usually, enterprises have finished product warehouses and raw material warehouses. For large-scale enterprises, the number of agent warehouses, dealer warehouses and light warehouses is not small. Those who are backward in management don't even know how many valuable materials are in their warehouses.

Have a special sale in a shopping mall. Or set up a special store.

Shopping malls in some large and medium-sized cities generally set up special sales for some brands to sell goods at special prices to attract customers' popularity. The sales of many brands even exceed the sales of normal-priced products. After all, the wallets of ordinary people in China are not so bulging, so the market for brand products with special prices is still quite large. Some consumers have also formed this kind of consumption habit, so they don't buy it without a discount.

Two copies were presented as promotional gifts to customers and distributors.

This way can mainly stimulate dealers to buy more goods as a more effective channel reward means, but if it is not properly managed, it will easily cause dealers to sell special goods at will, thus affecting the brand image. Moreover, the existence of too many special items will inevitably affect the sales of regular-priced goods by dealers.

Replace the trademark with another brand for sale.

This is a good way to deal with inventory, which can effectively reduce the damage to brand image caused by special price treatment, but it also brings many management difficulties. Moreover, after all, the inventory is unsalable, and it is still unknown whether it can be sold after changing the trademark. Moreover, consumers will also doubt whether the trademark is counterfeit, which will have a certain impact on the original brand.

Fourth, change the circulation channels and sell them in the wholesale market.

There are many brands, on the one hand, they are sold through the sales channels of large and medium-sized shopping malls and specialty stores, on the other hand, they operate in the wholesale market, and the unit price of products varies greatly. This is also their business strategy. Some relatively unsalable old models are circulated from the wholesale market at a lower price, while the monopoly system maintains a relatively stable price and establishes the overall image of the brand. Because it faces different levels of consumers, it seems that the impact on the brand is relatively small. However, the overall image and price system of the brand are prone to disorder, and it is also easy to cause contradictions between shopping malls and wholesalers.

5. Attract customers as a bargain in the store.

Most enterprises don't have the strength and don't want to have another sale, so they usually set up floats in the head office to sell them. This way is actually very contradictory, which directly affects the image of the head office and makes people doubt the price of the brand. The brand effect accumulated in this way is often diluted by special prices. But many brands have adopted this method, and ordinary enterprises have neglected to consider so much.