Can support the family and be beautiful! Why are these female bosses so powerful? Reveal the secret immediately

What are the barriers and advantages of women's entrepreneurship? What opportunities do women have in the entrepreneurial environment? How can female bosses be "beautiful" and "earn money to support their families"? What is the trend of female consumption?

On August 8th, Yufa Group's "She is brilliant in economy" forum and the 3rd Central Plains Wholesalers Conference and the most beautiful boss award ceremony were held in Radisson Hotel Zhengzhou Tiandi. More than 500 women entrepreneurs, women entrepreneurs, business leaders and other people gathered to discuss the topic of "women's entrepreneurial opportunities and consumption trends".

Network celebrity Xue revealed how personal IP was tempered.

As the representative of the 19th National Congress of the Communist Party of China, the president of Zhengzhou Women Entrepreneurs Association and the president of Fiona Fang Group, Xue Rong is deeply impressed by women's entrepreneurship.

She shared the theme with her own growth experience and entrepreneurial experience, and won the applause of the guests many times. When sharing, she mentioned that as a female entrepreneur, she is not only responsible for beauty, but also makes money to support her family. And this family is very big, with 50 thousand employees.

How to lead 50,000 employees to achieve domestic service? Xue Rong recalled that when we started from Zhengzhou, we developed a team of more than a dozen people into a 50,000-person enterprise, and expanded the seemingly insignificant domestic service from Zhengzhou to the whole country, hoping to make the Central Plains more brilliant through efforts.

This more brilliant effort has also brought to domestic sisters, who have gradually made this industry more professional through study and research.

How did the title of secretary Xue, a network celebrity, come into being? It turned out that when she was in an enterprise, she wanted employees to listen to party classes, but employees were all over the country, so she came up with a way to record first and then broadcast. Slowly, with the development of the Internet and social media, more and more fans listen to her party classes, and the online celebrity Xue, a self-media IP, is becoming more and more famous.

Now in her 60 s, she will give lectures to her younger brothers and sisters after 90 s and 00 s in the live broadcast room, and give lectures to a new generation of young people through short videos and Tik Tok. Not only that, she wears 10cm high heels every day and gives lectures all over the country.

"I just hope that the younger brothers and sisters after 00 and 90 will listen to me about the history of the party and listen to me about party classes." Xue Rong said that most of the one-minute language broadcasts during the party class were recorded over and over again on the high-speed rail and the airport.

"How to be a boss, insist on getting things done in one minute, and you can be a boss. One minute, stick to it and you will succeed. " She said.

How to give full play to the advantages of female entrepreneurship has become a topic of concern.

How to give full play to the advantages of female entrepreneurship? Who loves to pay for the fruits of women's entrepreneurship? In the roundtable forum, with the topic of "Women's Entrepreneurial Opportunities and Consumption Trends", Xue, General Manager of Supermarket of Dennis Group and Capital Management Center of Beijing Commercial Management Co., Ltd., Shi, General Manager of Ruiyi Dehua Central District, award-winning representative of the most beautiful boss, Mu Jiefeng, Chairman of Zhengzhou Zuochu Trading Co., Ltd., Executive Director of Zhengzhou Women Entrepreneurs Association and Zheng Shu, Chairman of Rongyu Mascot Culture Communication Co., Ltd. had an exchange.

Zheng Shu mentioned that with the development of self-media and social media, women's entrepreneurial environment is getting better and better, and they stand on a fair and just platform with men. Take enterprise plush toys as an example. The development of e-commerce broadens product channels and sales, and also broadens ideas. At the same time, what I have done recently is the customization of mascots for small and medium-sized enterprises. I believe that these enterprises that pay attention to their own brands and IP will have better development in the future.

Mu Jiefeng also believes that women have innate advantages in communication and are naturally sensitive and intuitive in grasping and judging the market. She said that from the beginning of the clothing business, when short-sighted behaviors were frequent, she thought of using this new model and way to do clothing sales. In this way, in just three months, I have gained a lot of traffic and fans. There is no distinction between men and women in modern business. As far as the current social environment is concerned, only by changing themselves, improving their methods and making themselves stronger can women get the greatest recognition from society.

Which businesses in Zhengzhou are the easiest for women to buy in buy buy?

In addition to earning money, women entrepreneurs should also know how to spend money, who is their biggest consumer and how to make target customers like their products or services. What are the trends of female consumption? Xue mentioned in the forum that taking the medical and beauty industry as an example, some data show that the biggest consumption in Zhengzhou is rhinoplasty, and its output value is more than double that of other provinces and cities. Therefore, commercial projects will be invested and operated according to the characteristics of the region when they are positioned in the early stage. Nowadays, women's consumption is more impulsive, and they will spend as long as they feel more appropriate. For domestic shopping centers, the hardware is not much different from that of foreign countries. The biggest difference lies in the quality and details of the service.

Shi said in the dialogue that China's post-80s families mainly consume women. In the early stage of commercial operation, they will look for a matching point according to the label that is more in line with women's consumption. In addition, in terms of commodity setting and scene layout, it will also meet the needs of women's consumption. In the past, shopping malls focused on meeting maternal and child facilities. Now shopping malls will set up parking spaces and fitting rooms for women, and even some shopping malls in Japan will provide places for young mothers to meet. For business, women are the main theme, and everyone is studying women.

To tap the female consumer market, Zhang Li believes that shopping malls must be more subdivided into customer layers, as well as women's own consumer demand in role transformation and product mix based on factors such as cities and business districts. It is more in line with this trend to study consumption trends through accurate data. (Editor Hua Ji)

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