Corporate image publicity and planning copywriting

Corporate image publicity and planning copy

Prelude:

Picture: real scene+animation

Close-up-Close-up of a heavy antique thread-bound book, with a heavy seal slamming down, and a square golden character "Wang" highlighted on the cover of the texture.

Leaning and moving-The whole book is shrouded in golden light, and the word "Wang" rotates rapidly on the cover, which conjures up different fonts.

push, special-the word "Wang" stops spinning, stops moving, and becomes the LOGO of the ace enterprise. Subtitle: century trump card, ultimate glory! Ace door industry (building the first brand of wooden doors in the world)

Narrator: There is an origin, which has gone through thousands of years and is worthy of our eternal pursuit. There is a lineage, dignity and elegance, and a luxurious life with a taste handed down from generation to generation. A century-old craft has a long history. A noble memory of an era, a trump card, opens a prominent story of a family.

Chapter 1

Corporate Brand

Aspects: Real Scene+Special Effects

Vision A European-style palace, the camera zooms in, a European-style door slowly opens, and the front of the camera is golden. The camera switches to the picture of the modern villa gate.

style: European style is highlighted, and the camera cuts to the real scene, showing the present situation and comprehensive strength of the enterprise. The editing speed is slightly faster. The lens switches to the busy scene in the company's workshop (big scene, close-up operation, designer's design of new wooden doors), exterior workshop, production workshop, finished product warehouse, forklift loading lens, scientific research base scene and wood base scene

Narrator:

Zhejiang Wangpai Door Industry Co., Ltd. is located in Jiangshan, China, the capital of wooden doors in China. The company covers an area of 2 mu, has more than 1, dealers and more than 1, employees. Since its establishment, the company has been committed to the research and development of various categories. The company's products include more than a thousand styles in five series, and it has become one of the production enterprises with complete categories and scale in China. The company has an exhibition hall and three production bases, and the company has world-class production equipment and technology. It has successively passed the ISO141 certification of China famous trademark China Top 3 Wooden Door Enterprise, green enterprise, ISO91 international quality management system certification and EU CE certification. (Photos of various certification certificates)

Since its inception, the company has taken the strategy of "overall branding", and invited Mr. Lv Liangwei, a Hong Kong movie star, as its brand spokesperson (the camera switches to the photo of Mr. He shaking hands with Lv Liangwei) and established a production network, a design network, a marketing network and a service network with market competitiveness. Facing the market competition, the company imported automatic production line equipment from overseas on a large scale, followed the development road of "modern industrial production", developed economies of scale, and produced more than a thousand products, which sold well at home and abroad.

the company's products are exported to more than 8 countries, and have won a high reputation in both domestic and foreign markets. Ace people's dedication is the unremitting pursuit of perfection, providing our customers with better products and more intimate after-sales service. Try our best to create a safer, warmer and better home for our customers. In terms of brand strategy, ace people persistently shape the "century ace" brand, realize brand differentiation, upgrade product value to brand value, and finally make the brand the core competitiveness of the company.

chapter ii

enterprise products

screen: focusing on real shooting

1. product details, finished products and indoor effects 2. material selection, carving, polishing, painting, assembly and finished product narration: "century trump card" series is a series of products created by ace door industry for consumers. In terms of design style, it focuses on the exquisite, aesthetic and noble requirements of life details, emphasizes the perfect combination of noble, luxurious, healthy and environmentally friendly life and international trends, and creates a noble lifestyle with unique life ideas for consumer groups. The products are designed by Italian designers, which perfectly combine the modern elements of China with the noble fashion elements of Milan, Italy, and satisfy the pursuit of life taste of "urban white-collar workers" with the product positioning of "noble fashion, environmental protection and low carbon". This series of products adopts creative relief painting technology, which highlights the texture of wood, reveals the fresh life breath naturally, and the taste flows quietly in the details. In processing, each "century trump card" wooden door has been carefully built through 123 processes. 123 process inspections and strict process management ensure the outstanding and extraordinary "century trump card" product quality.

The "Century Ace" series of wooden doors all adopt imported rare wood species and internationally popular composite solid wood structures, which are complex and exquisite in technology and not easy to deform and crack. All products adopt paints imported from Japan and Germany, and the formaldehyde content reaches the international Eo standard (international environmental protection standard), which is a powerful work of ace door industry.

perfect quality, classic design and luxurious taste make a creation classic at one price. We are adhering to the pursuit of high-end quality, carefully selecting and striving for perfection in the pursuit of quality. Each wooden door has undergone strict manual selection, manual polishing and manual planing, and the strict requirements for wooden doors are the perfect concept of quality for the trump card.

Subtitle: The creation and carving of art can realize the unique value of "the price of civilians and the enjoyment of aristocrats".

narrator: Zhejiang Wangpai Door Industry Co., Ltd. adheres to the principle of "Excellence, Pursuing perfection "is the enterprise purpose, pursuing six cutting-edge manufacturing, five characteristic processes and five quality inspection standards, and creating the first" professional wooden door design room "in the wooden door industry.

The lens switches out the products of various departments of the company: 1. Crown wood carving series 2. Painting royal style series 3. Armored beauty door series 4. Shuyamen series 5. Green ecological door series 6. Craft fashion series 7. Simple fashion series 8. King European style series 9. Art. Narrator: Exquisite craftsmanship injects new vitality into life! Expensive and elegant, treasure luxury, and open the door to spiritual dignity.

Paint Royal Style Series-Subtitle: High quality, good living and harmonious atmosphere! Narrator: Inspired by the antique furniture design in the European Renaissance in the 16th century, the legendary story of "One Trust in Chinese Family" is interpreted with the elegance of high-end projects!

armored beauty door series: the simple frame combination presents a stronger stereoscopic visual effect.

Shu Ya silent door series-subtitles: strong impact resistance, heat preservation and sound insulation! Narrator: Take the lead in introducing the latest German-style craft door equipment, and create a new life aestheticism with German quality!

Green Wind Ecological Door Series-Subtitle: Green and environmental protection, bringing green and healthy enjoyment to your life!

Craft Fashion Series-Subtitle: Formaldehyde emission meets European standards, integrating practicality and art, and it is green and environmentally friendly! Subtitles: simple fashion series-simple, bright and fashionable and abstract

King's European series-noble and elegant

Art trend series-modern and artistic

Logs handed down from generation to generation series-beautiful modeling, smooth lines

Picture: office employees are engaged in their work, and Mr. He leads the sales team to work passionately. Narrator:

Ideas determine ideas, and ideas determine the way out. The leadership of the ace is clearly and keenly aware of this. They know that value comes from creation. Self-interest must benefit others first. Adhering to the principle of people-oriented and seeking truth from facts, ace always takes the market as the guide and puts customers first. Adhere to the economic benefits as the center, optimize the team, optimize the mechanism, optimize the operation, and strengthen the construction of corporate culture. Through continuous creation, we can create value for customers, benefit for enterprises, happiness for individuals and wealth for society, so that all ace people and the public can live more meaningfully. Pay attention to the principle of seeking truth from facts, balancing development, striving for quick and steady development in company strategy. Relying on traditional industries, we should take the road of developing the industry through science and technology to seek and achieve the strategic positioning of the combination of industrial capital and market capital. Five years to lay the foundation, ten years to practice internal strength, and twenty years to become famous in business. The ace came all the way. Under the steady and efficient policy, we have built a learning, innovative, practical and executive team organization. In terms of brand strategy, the ace constantly builds the enterprise platform, realizes the differentiation through the brand, promotes the product value to the brand value, and finally makes the brand into the core competitiveness of the company.

screen: the camera switches all the way to the busy scene of the office, the panoramic view of the meeting, the grand view of the factory, the grand view of the city and the plane lens.

narrator: Ace Door Industry, with a high-quality and high-efficiency United team, provides our customers with better products and more intimate after-sales service guarantee, and tries its best to create a safer and warmer home for our customers.

Chapter III

corporate vision

Picture: Real scene+animation

The picture is cut to a map of the world.

from a granite map to a real-life map of major cities all over the world. Finally, the LOGO of the trump card is completely presented in the middle of the picture and frozen.

Narrator:

A taste, a life and a career

Choose the trump card door industry, a member of a big family that extends to more than 8 countries and regions around the world! On the way forward, no matter when, you have us behind you!

facing the future, we will face the world, and we will create a brilliant tomorrow with quality and integrity!

epilogue: brand of China wooden door industry show-century trump card.