The differences between production orientation, product orientation, promotion orientation, marketing orientation and social marketing orientation are illustrated with examples.

Production-oriented and production-oriented organizations mainly focus on increasing output and reducing costs, and form economies of scale through mass production and reducing costs. Therefore, the performance of an organization in the market is to sell whatever it produces. Product orientation refers to the marketing concept that enterprises pay no attention to customers or competition, but only to their own production, which is called "product orientation". Sales orientation focuses on promotion. Marketing orientation is based on market demand and aims at producing marketable products and making profits. Marketing orientation makes products continuously improve to meet market demand. Social marketing orientation requires companies to play a central role in the social structure, creatively combine the company's product mission, economic mission and social mission, and undertake various social responsibilities for protecting the environment and maintaining world peace. Product concept refers to the business guiding ideology that an enterprise does not develop corresponding products and varieties through market analysis, but focuses on improving quality and reducing costs in order to expand sales and obtain profits. The product concept not only pays attention to production quantity, but also pays attention to product quality. For example, the American ××× Watch Company was founded in 1869, and was recognized as one of the best watch manufacturers in the United States until the 1950s. The company emphasizes the production of high-quality products in marketing management, and distributes products through the marketing network composed of famous jewelry stores and department stores. Before 1958, the company's sales have been on the rise. But since then, its sales volume and market share began to decline. The main reason for this situation is that the market situation has changed: many consumers in this period are no longer interested in expensive watches, but tend to buy those economical, convenient and novel watches; Moreover, many manufacturers began to produce low-grade products to meet the needs of consumers, and actively promoted them through mass distribution channels such as cheap shops and supermarkets, thus winning most of the market share of XX Watch Company. Xxx Watch Company did not notice the change of the market situation, but still insisted on producing exquisite traditional style watches and still sold them through traditional channels, thinking that its products were of good quality and customers would come to you. As a result, the operation of the enterprise suffered a major setback.