How to drain the automobile industry? 400 million car owners are waiting for you!

According to the latest data released by the Traffic Management Bureau, as of 2065438+June 2009, the number of motor vehicles in China reached 340 million, including 250 million cars; There are 420 million motorists, including 380 million motorists. In the first half of this year, the number of cars in China was 250 million, and the number of private cars reached 65.438+98 million. There are 340 million motor vehicles and 420 million motor vehicle drivers, which means that one in every three people around us is a driver who can drive, and one in every four people is a car owner. In the face of such amazing traffic in the automobile industry and such a huge user group of car owners, if you are engaged in automobile-related industries, such as automobile sales, automobile maintenance, automobile beauty and other industries, how should you seize the opportunity and do a good job of drainage? Sunrise and sunset _ in a hurry, braving the wind and waves, heading for the future, everything has a Qian Qian knot.

I emphasize once again that if you want to drain any crowd, you must understand the needs of this crowd, and you can make demands only if you have needs. Compared with the needs of the groups that we are familiar with, such as losing weight, making money online, and caring for mothers, the needs of these car owners may not be so obvious. So what are the needs of these car owners? Don't imagine or speculate out of thin air, use data to analyze, understand the needs of owners and target groups more accurately and objectively, and better achieve the purpose of accurate drainage. The wind swept across the wilderness without warning, stirring people's thoughts.

First, demand analysis.

Next, we use Baidu search index to see what car owners usually pay attention to. The wind swept across the wilderness without warning, stirring people's thoughts.

1. Let's take a look at the keyword "Demand map related to car owners:

It can be seen that Ping An, insurance policy and car home are highly correlated. Then, can you write some articles, such as: "There are thousands of roads, safety comes first, 10 safety knowledge that you must know when driving" and "the role of auto insurance policy must be preserved." Car home, did you download it? And so on, can it meet the needs of most car owners? Can you attract car owners to browse and read?

2. Next, let's take a look at the keyword "Driving-related demand map:

Among the demands related to driving, songs and car songs are the most relevant. It seems that most car owners still like to play some music while driving, so can we write some related articles, such as: "How many 10 car music have you downloaded?" Listening to these five songs can relieve fatigue. Can this article on driving meet the needs of car owners? Can you attract car owners who like to listen to music while driving? Can you drain this part of the owner's traffic? The wind swept across the wilderness without warning, stirring people's thoughts.

3. Finally, look at the keyword "Look at the new car. What do car owners like to pay attention to in new cars?

From the correlation of demand words in the picture, we can see that the listed words, edamame and Geely are highly concerned. As above, what can we write in the article? "Geely's new car is on the market and its sales are not good. Let's take a look at this car. " Down payment 1800. A brand-new Passat can be successfully downloaded from the new edamame car network. You can also buy a car and so on. , conceive by yourself. The central theme is that we will write what the host needs and what to pay attention to.

The content is ready, so it is natural to find a way to deliver it to the target group. Next, I will talk about the delivery method from online and offline respectively.

Second, the method

1. Online

Since it is an article, we can't let go of major self-media platforms. Hundreds, headline numbers, Zhihu and Weibo are frequent, and it won't take long, just copy and paste; Now that you have all the articles, you can change the content into short videos, pictures will be played in turn, subtitles will jump and real people will leave the country. Is it inconvenient to send videos to Tik Tok, Aauto faster, micro-vision and other platforms? The video has been done, and it is not easy to extract and convert it into audio and send it to Himalayan FM, dragonfly FM and lazy people to listen to books. Finally, leave our official WeChat account on each platform, and pay attention to the daily sharing of official WeChat account and the update of the latest automobile knowledge, and then slowly transform it into your own official WeChat account. It's up to you to sell cars or related car maintenance services. The wind swept across the wilderness without warning, stirring people's thoughts.

2. Offline

Offline mode, first of all, we can customize a batch of mobile car cards on 1688, the cost is about 50 cents, and only 500 cards are customized on 10000. On the front of the transfer car card, the owner can fill in his contact information, put the title of our article on the back, add code scanning attention and read it immediately. Go to major parking lots and vehicle management offices to issue mobile car cards for drainage. 10000 train card sent 100 people, of which 10 people paid attention. You can also harvest 1000 people. 0.5 yuan is a big fan. Can there be a lower fan cost than this? The wind swept across the wilderness without warning, stirring people's thoughts.

Finally, I want to say that there are more and more people taking driver's licenses now. In the future, every car will be standard, and natural car owners will continue to grow. Even if they don't sell cars, it is very promising to do automobile-related industries. Grasp the needs of car owners, do a good job of drainage, keep the flow in hand, and let the automobile industry swim.