What is the difference between Lexus and Lexus?

There is no essential difference between Lexus and Lexus, but brand names in different periods.

When Lexus was first imported into China in 1980s and 1990s, all dealers called it Lexus. But at that time, Toyota did not announce that Lexus had entered the China market through official channels, and all Lexus was imported by dealers themselves at that time, so the name Lexus was actually taken by the dealers who represented the car at that time.

It was not until 200 1 that Toyota officially introduced the Lexus brand into the China market. In order to distinguish it from those unofficial parallel imports and re-establish its own brand image, it was renamed Lexus. ?

Extended data:

Lexus logo

The original intention of the name Lexus is a symbol of luxury and cutting-edge technology. Previously, other names that were rejected included Alexis and Leksis. Before the official appearance, not only the name, but also the brand logo were considered several times.

Nowadays, the well-known L-shaped logo has undergone three changes: Lexus used the semi-circular L as the logo in the early days, and then the appearance of the L-shaped logo changed. In another version, L is located on a perfect circle, and its shape is fuller and more prominent. The ellipse around the final version L is not a regular ellipse, but a shape obtained after accurate calculation.

Lexus official website-Brand History

Baidu encyclopedia-Lexus