Everything is for survival! Ten characteristics of 2020 Chengdu Auto Show.

Just after the curtain of the automobile market fell in the first half of the year, it ushered in the first domestic A-class auto show in 2020. In the first half of the year, all enterprises pinned their hopes on the second half, because the epidemic affected the completion rate of the annual target. The opening of Chengdu Auto Show also kicked off the second half of the auto market, and all car companies tried their best to achieve ideal results at Chengdu Auto Show.

I have participated in many auto shows in Shanghai and Beijing before, and Chengdu Auto Show is my first time. This time, I was warmly invited by the driving school to come to Chengdu to experience the delicious food in the land of abundance, and also felt the charm of Chengdu Auto Show from the perspective of an ordinary audience. Previously, the reporting team of Jiashipai Auto Show has made a detailed analysis and comparison of the models of Chengdu Auto Show this year. So this time, I will not introduce the models in detail, but summarize the uniqueness of this auto show by summarizing the ten characteristics of the auto show.

1. There are few concept cars and many models on the market.

Compared with the past, this year's Chengdu Auto Show is much more pragmatic for both the organizing committee and the manufacturers. Manufacturers no longer release a large number of concept cars to attract attention, but devote all their energy to the new models that will be listed soon. Except for independent car companies, the only model that multinational car companies can call the world premiere at this Chengdu Auto Show is BMW's brand-new 4 Series. The main reason is the impact of the epidemic in the first half of the year. In the second half of the year, in order to survive, all car companies are trying their best to take the newly listed models as the protagonists of their booths. The most typical one is Mercedes-Benz, even the media test drive meeting has not been held, and the compact family GLA has been directly? The announced prices of SUV, CLA coupe and CLA hunting clothes are all listed. It can be seen that the main tone of each car company in the second half of the year is to fight for sales.

2. The popularity of the new forces of building cars has dropped significantly.

Last year, whether it was the Shanghai Auto Show or the Guangzhou Auto Show, the popularity of the new car-making forces remained high. Perhaps it is because both Shanghai and Guangzhou are restricted cities, which has also promoted the great development of the new forces in the local area. At the Chengdu Auto Show, Chengdu itself did not limit the brand, and the popularity of the new force of making cars was significantly reduced. The main performance is that there are few new forces participating in the exhibition. In addition to Battenburg County, which is on the verge of bankruptcy, new forces such as Xintiandi Skyline, which participated in the Shanghai Auto Show, did not participate this time. Even Li, who is recognized as one of the four new forces, did not participate in this exhibition. It can be seen that the new car-making forces without policy assistance and market downturn have a bumpy road ahead, and it is still unknown who will survive in the end.

3. Korean brands are making efforts in the middle and high-end fields.

At this auto show, Hyundai and Kia, as weak brands, both launched their own domestic flagship car Sonata X and brand-new K5 Kaiku in China market. Korean brands have been in a slump since the 17 Sadr incident, and gradually marginalized in the China market. The sales of Sonata IX and cash K in May both fell to one or two hundred vehicles. Therefore, as a replacement product of Korean car Sonata and K5, this launch can be said to be a last-ditch effort.

Sonata X has officially announced the price of16.18-2.058 million, and K5 Kaiku will also be listed in September. For Hyundai and Kia, only by stabilizing the monthly sales of Sonata X and K5 Kaiku at around 4,000 vehicles can we say that the brand will regain its foothold and will not be further marginalized.

4. Strong brands are full of popularity, while weak brands are self-aware.

In the previous monthly sales summary article, I mentioned more than once that the current auto market trend is that the strong will always be the strong. The popularity of the booths at Chengdu Auto Show was compared. The BBA booths of ordinary brands and luxury brands are crowded. Dongfeng PSA, Mazda and other brands have more sales consultants than customers. Therefore, the road ahead for weak brands is extremely difficult. What are the specific ways to revive it, new model or new marketing? Perhaps it is worth thinking about by manufacturers.

5. The manufacturers name themselves.

One of the most typical is the Great Wall, which introduced different names such as big dog, white cat, tank 300 and so on in one breath. There is also a model that has not yet been named "Cat". Seeing these names for the first time is like coming to the zoo. Whether this alternative naming method can promote sales remains to be seen. Perhaps it is also an eye-catching alternative marketing.

In addition to the Great Wall, Geely also named the CMA architecture "Super Matrix" in Chinese, and Wuling also released the concept car of Red Man. These can be regarded as models of self-release. Perhaps the names X7 and 730 can no longer meet the differentiated needs of manufacturers, and directly start to find another way.

Can do a survey, do consumers accept this naming method? Will you choose to buy this named model?

6. Jianghuai Volkswagen started again.

2065 438+06 JAC did not see any big moves after holding hands with Volkswagen. Since the establishment of JAC Volkswagen, only one JAC new energy vehicle-Sihao E20X has been listed. Later, with the suspension of the introduction of the SEAT brand, many people thought that Jianghuai Volkswagen might be yellow. However, with Volkswagen's full shareholding in Jianghuai this year, it is obvious that Jianghuai Volkswagen will re-formulate new brand and model introduction plans. At the Chengdu Auto Show, all the original Jianghuai new energy vehicles in the Jianghuai booth were changed.

This indicates that Volkswagen is fully involved in the daily operation of Jianghuai, and the Sihao brand originally belonging to Jianghuai Volkswagen Joint Venture will be directly awarded to Jianghuai New Energy. After that, the introduction of JAC passenger cars, future Volkswagen brand models and MEB platform also proceeded as planned. Volkswagen will participate in the China market in a new way and further expand its market share. After the plan is completely confirmed, I will write a detailed interpretation of the future planning and technical route of Jianghuai Volkswagen and Volkswagen Group in China market.

7. The popularity of head independent brands is significantly higher than other first-and second-tier markets.

As a new first-tier city, Chengdu thought that, like Guangzhou, Guangzhou and Shenzhen, joint-venture brands and luxury brands would receive more attention than independent brands. But what I didn't expect was that perhaps it was because the whole western market included a broader third, fourth and fifth line market, and the attention of head independent brands was no less than that of joint venture brands. The popularity of the booth of the Red Flag of Geely Chang 'an Great Wall can be compared with that of the public. There is also a particularly interesting Jetta brand. As a local real estate in Chengdu, the slogan "Chengdu Baby, Open Jetta" has been advertising on booths and off-site, which has also attracted a large number of people. From this point of view, independent brands do have a much higher reputation among consumers in the vast third, fourth and fifth line markets than in the first and second line markets.

Eight. . The SUV market is still hot.

In the first half of this year, the decline of SUV was less than that of the whole automobile market, and the SUV boom that lasted for several years continued. This auto show SUV is obviously also the highlight of various car companies. Whether it is a joint venture brand, an independent brand or a luxury brand, the most crowded model on the booth is always an SUV. Judging from the car sales in June, the proportion of SUVs continues to exceed that of cars. According to the previous forecast, the final share of SUV sales in the entire passenger car market will exceed 50%. At present, both the "one car and two meals" strategy of Japanese brands and the consistent strong performance of independent brands in the SUV market are boosting the SUV market.

But I still want to say that cars are the basis of all derivative cars. Those car companies that gradually lost their physical strength in the first half of the year, without exception, walked on one leg, such as the magic speed cheetah Zotye and so on. So to sum up, the balanced development of cars and SUVs is the basic guarantee for the future sales of car companies.

9. The farce of the auto show continues.

Every auto show, all kinds of rights protection or dealer fights emerge one after another, and this Chengdu auto show is no exception. In the afternoon, before the media closed, there was a dealer's rights protection at the booth of BAIC Group, which led to the direct lights-out of the booth of BAIC Group and formed a human wall for security guards. Fortunately, there were no other incidents in the next few days. This also reflects that although the scale of China's automobile market has ranked first in the world, chaos still exists objectively. Therefore, it is still a long way to go to build a more orderly and standardized automobile market in the future.

10. Miss Car Model is not very good.

At the Chengdu Auto Show, many young car models were wearing masks, which brought great trouble to the masters who professionally photographed car models. In addition, the appearance time of auto show models was also controlled, which led to the failure of Mr. Liu's shooting on the first day, so that Mr. Liu went to the scene twice the next day and the third day to barely complete the task. We should highly praise Mr. Liu's professionalism.

However, compared with the "no model" at the Beijing-Shanghai Auto Show, it is very valuable to see a car model girl in Chengdu. As one of the most important tasks of Mr. Liu, it is still necessary to give Mr. Liu a broad stage to play.

The above ten points are my first time to go to Chengdu Auto Show. There are two A-class auto shows in the second half of this year, Beijing Auto Show and Guangzhou Auto Show. With the recovery of the market and the improvement of the epidemic situation, the Beijing Auto Show at the end of September should be held normally-all brands that did not participate in the Chengdu Auto Show should gather at the Beijing Auto Show, and I believe that the Beijing Auto Show will be even more exciting (Bian Xiao Press: it is uncertain whether the Beijing Auto Show can be held). At that time, I will go to the auto show with the teachers sent by Jiashi and share those things related to cars with you. At the same time, I hope that Mr. Liu Can will have a brand-new masterpiece and enjoy it with you.

Wen || J.J.

Figure | Network

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.