Introduction and detailed information of Love Package

Project Introduction

The China Foundation for Poverty Alleviation has opened 36,000 care package donation stations across the country relying on China Post outlets. Caring people from all walks of life only need to donate and purchase care packages through postal outlets ( Unified charity and donation standards), you can give your love to those in need one-on-one.

Starting in 2010, the China Foundation for Poverty Alleviation plans to expand project coverage to all poor primary school students in poor counties across the country to help more poor children grow up happily.

At the same time, you can also participate in project donations conveniently through a variety of online channels.

Theme

Small package, big love!

Organizational structure

Guidance unit: State Council Poverty Alleviation Office

Supporting unit: All-China Federation of Industry and Commerce, Department of Social Welfare and Charity Promotion of the Ministry of Civil Affairs

Special supporting unit: China Post Group Corporation

Sponsoring unit: China Foundation for Poverty Alleviation, Movie Channel ( CCTV6), Baidu Love Ambassadors

2012 Love Ambassadors: Su Youpeng, Han Geng, Yang Mi, Zhou Bichang, Huang Zheng

2011 Love Ambassadors: Su Youpeng, Yan Ni, Xia Yu, Hu Ge, Liu Shishi's 2012 Love Ambassadors Su Youpeng, Han Geng, Yang Mi

2010 Love Ambassadors: Yan Ni, Su Youpeng, Wang Baoqiang, He Wenna

2009 Love Ambassadors: Tian Liang, Zhang Yishan, Miao Pu, Li Lingyu, Yu Xiaowei, Guo Xiaodong, Meng Guangmei, Han Ouyao. Mascot

Huihuo is the mascot of the China Foundation for Poverty Alleviation’s Love Package Project, which means "giving love and receiving love". Hui Hui is a lively, loving, strong, persevering, kind and responsible doll. It is the closest good friend of children. It tells us to learn to warm others with our love and help others with our own hands. Since 2010, there have been cute hug images on school bags, water bottles, drawing books and other school supplies in every love package sent to primary school students in poverty-stricken areas, and every package has a hug for primary school students. Hug image plush toy. The Four Characteristics of Mascot Hug

The Love Package Project has four major characteristics in project design: Transparent use

Through the one-to-one donation model, donors are informed of the benefits after donating. A list of people, so you know who your money has helped, and standard package content to let donors know what role their money has played. Response cards sent back by beneficiary primary school students are easy to participate in.

Donations and purchases can be made at 36,000 postal outlets across the country (China Foundation for Poverty Alleviation Love Package Donation Stations), and online donations and purchases can also be made. Low threshold

The donation standard for student stationery bags is 100 yuan each, and the donation standard for school sports bags is 1,000 yuan each. Highly experiential

Donors can choose the grade, gender and region of the beneficiary; the donor can also receive a thank you letter and donation receipt from the China Foundation for Poverty Alleviation, and receive a response card filled out by the beneficiary. Feel the sense of accomplishment and pride in participating in charity. Package Contents

Love packages are divided into three categories: student art packages, school sports packages and school music packages. Campus Art

Student art bags are mainly basic stationery and art supplies, one for each student. The stationery bag has the following characteristics: (1) Complete range: stationery bag products are divided into 3 categories, 28 items The variety, a total of 135 items, not only supplements the students' lack of basic stationery, but also fills the gap in students' art and handicraft classes. Student-type stationery bag combination picture

(2) High practicality: The art product combination can effectively inspire students' imagination and hands-on ability, and the stationery bag products can also convey knowledge of natural sciences, health and hygiene.

Campus Warmth

200 yuan student-type warm bags

Student-type warm bags are mainly items that keep warm and cold-proof. Each student has one warm bag. The warm bag has the following characteristics:

1. Rich variety: The products are divided into 7 varieties, which can effectively solve the problem of insufficient winter supplies for students in poor areas;

2. Strong practicality: not only provide students with down jackets, scarves, and gloves , socks and other commonly used warm and cold items. Especially to deal with the problem that students’ lower bodies are prone to cold during class, knee pads and seat cushions are added to allow children to spend this winter happily and warmly.

Student-type warm bags are seasonal products and can be donated from October to January of the following year through postal outlets

The China Foundation for Poverty Alleviation granted China Post 36,000 business outlets to become "China Foundation for Poverty Alleviation Love Package Donation Station" can handle the donation and purchase of care packages at postal outlets in all cities above the county level and some towns across the country. Online donation and purchase

Internet users can donate and purchase care packages more conveniently. The online donation and purchase method supports online post office, Tencent monthly donation plan, Alipay, Yipay Pay, Baidu Pay and Lalibao. Kara et al. Enter the official website of the China Foundation for Poverty Alleviation Care Package and click Online Donation to directly enter the online donation page. Donation Feedback Love Receipt

When a donor purchases a care package at the post office, the post office can print out a "love package donation receipt" on the spot, with the name of the primary school student donated by the donor printed on it. Gender, school, grade, mailing address and other information (student package), or printed with the name of the school to which the donor donated, mailing address and other information (school package). A thank-you letter posted by a Weibo netizen

Donors donate and purchase love packages online. After successful payment, they can enter the donation order number and query password (or mobile phone number, email address), and they can also query and Print beneficiary information. Public Welfare Invoice

After receiving the donation information from the donor, China Foundation for Poverty Alleviation will issue a donation invoice and send it to the donor. Reply Card

In every care package, there is a postage-paid reply card (postal postcard). After receiving the care package, the primary school students will fill in a reply card to the donor based on the donor's mailing address on the package slip and send it back to the donor. Explanation of Doubts

The reason why the Love Package Project is strongly supported by caring people is precisely because of the project’s one-to-one donation model, as well as the transparency of project donations in the form of donation notes and response cards. However, there are still some donors who have not received donation notes and response cards from students in the disaster area. After careful investigation and summary analysis, we found that there are many reasons why donors have not received donation notes and response cards, as follows:

< p> 1. Reasons for not receiving the donation receipt

(1) The donor chooses not to need the donation receipt, and we will not send the receipt. Beneficiary primary school students receive love packages

(2) If the donor does not leave his name, address and other information, we will not be able to send out the receipt.

(3) The address left by the donor is incomplete and irregular (no detailed information such as specific province, city, road, house number, recipient, etc.), and the donation receipt was returned to me after it was sent. unit.

(4) Since donation notes are sent by registered mail, if no one signs for receipt when the letter is delivered, it will be returned after the due date.

(5) In addition, invoices donated by units may be backlogged in the unit mailroom and cannot be forwarded because there is no specific signee.

2. Reasons for not receiving a reply card

(1) The donor donates anonymously, and the system defaults to a caring person (the name and address of the donor are not displayed on the package slip), and the reply card Cards will not be mailed to donors.

(2) The donor does not leave an address or the address left is incomplete or irregular, and the reply card cannot be mailed.

(3) Some students in the disaster area are too young or have never seen a reply card (postcard), so they do not know how to write a reply card or fill out the reply card irregularly, resulting in the failure to deliver the reply card to the donor.

(4) In addition, since the reply cards are not registered mail, individual reply cards are lost in the mail and cannot be traced.

These invoices that cannot be sent or returned, as well as some of the returned response cards, are retained by the China Foundation for Poverty Alleviation. We hope that donors who have not received donation receipts and response cards can contact us as soon as possible, and we will Do our best to help you find your donation notes and response cards. Project Dynamic Efficiency

Since its launch on April 26, 2009, as of the end of 2011, the Love Package Project has received extensive participation from caring people from all walks of life and raised 234.2 million yuan in donations, including donations of student-type stationery. There are 2,000,639 bags, 15,974 student-type warm bags, 24,341 school-type sports bags, and 6,549 family-type warm bags.

By the end of 2011, the project had benefited 6,223 schools and 2,016,613 primary school students in 298 counties in 29 provinces (autonomous regions and municipalities). At the same time, 6,549 poor families in western China were directly affected by the 2010 Warm Winter Action. Benefit. In other words, since the project was launched, it has helped an average of two primary school students from poor areas every minute. The number of primary school students in poor areas who have been helped by the Love Package Project

The theme of the 2009 Love Package Project is: "5.12 Children's Day Care Action for Students in Disaster Areas", calling on caring people from all walks of life to celebrate the first anniversary of the May 12 Earthquake and the Children's Day International Children's Day. As Children's Day approaches, donate a care package to care for a primary school student in a disaster area. The event was officially launched on April 26, 2009 at the Great Hall of the People in Beijing. Huang Mengfu, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference, attended and opened the event. Since the launch of the activity, all walks of life have actively supported and participated extensively. As of September 2009, more than 1.15 million student-type care packages and more than 14,000 school-type care packages have been donated and purchased across the country, benefiting Sichuan, Gansu, and Shaanxi after the 5.12 earthquake. There are more than 1,500 Chinese primary schools and more than 1.15 million primary and secondary school students in the disaster area. And the charity package donation activities are still continuing, and the number of benefiting areas, schools and students is still increasing. Strategy

On August 4, 2009, the "Love Package Project's 5.12 Children's Day Care Action Summary and Commendation Conference for Students in Disaster Areas" was held in the Great Hall of the People in Beijing, which made outstanding contributions to the 2009 activities of the Love Package Project. The units and individuals were commended. Zhou Tienong, Vice Chairman of the National People's Congress, attended the meeting and took photos with the commended units and individuals. At the meeting, the China Foundation for Poverty Alleviation and China Post Group Company signed a long-term strategic cooperation agreement, agreeing to cooperate in the long-term care package project to benefit more poor people. Touching Story Red Thread of Love

One of the donors was a couple who got married because of the love package. Her husband, Jia Xiaodong, is an active soldier. Ever since he learned about the Love Package Project in 2009, he has insisted on making donations to the post office once a month. Li Yao, a post office employee who handles donations for him every time, is so moved by his spirit and kindness that sometimes he If Jia Xiaodong was on a business trip and did not come to donate in time, Li Yao would donate on her behalf first.

Jia Xiaodong’s marathon donation of love has continued, and the two of them also donated a relationship and finally came together. Talking about this relationship, the two said with emotion: "The Love Package Project and the little recipient are our matchmakers." Love Dream

Cai, a third grader at Xiaoyudong Elementary School in Pengzhou City However, after receiving the love package for three days, she went home every day and used the brushes in the package to draw and make origami, which became her happiest thing. Every night she would hug the bundle before falling asleep. Charitable deeds

After receiving the love package, the beneficiary primary school student in Hubei wrote this kind of thank you to the donor. Although it is simple but very touching: "Dear uncles and aunts, you make me feel the love of my parents." Love, thank you.

Although I am still young and my grades are not ideal, no matter what I do in the future, even if I am a nanny or a cleaner, I will love others with my heart and let them feel the warmth I have now..." Comments from parents of happy children

Hello! I am the mother of a child named Yang Jian from Sichuan. Yesterday, my son excitedly picked up a package after school. He kept it by his side like a treasure while eating and sleeping. He took it out again and again. After putting it back, the child took out the letter from the bag and read it word by word. He asked me about some unknown words. He didn’t know who sent the gift. He asked me how to write a reply to the person who gave the gift. I pointed to the package slip. The phone number said: "You can call!" He was shy, but said seriously: "Mom, I have to bring a new pencil to the final exam tomorrow, and I want to get double hundred points!" In an instant, I feel that my son has grown up, and I am inexplicably moved in my heart. To my friends far away, I can only say: Thank you! I hope your family is happy and your work goes smoothly! I also hope you live a healthy and happy life! Song of Love

One of the beneficiary schools of the Love Package Project: Yuhuang Elementary School, Fucheng District, Mianyang City, Sichuan Province. In order to express gratitude to the China Foundation for Poverty Alleviation and donors, Principal Chen Zheng organized and composed the song "The Love Package is the Most Beautiful", which was composed by The school's Jade Dolls Choir sang. The lyrics are as follows:

"You don't need to remember my appearance, I am the warm sunshine in your heart."

There is no need to applaud my efforts, I am the faint fragrance in your heart.

A blessing that illuminates life.

Wrapped up in layers, is the power of love.

Even though we are close to each other, love is a bridge.

Love packages are the most beautiful and they always come from the kindest place.

Love packages are the most beautiful, they always have a light that touches us.

The love package is the most beautiful, it always sings the devotion of love. " Movie Release

On May 3, 2012, the national premiere of the charity film "The Package" specially supported by the China Foundation for Poverty Alleviation was held in Beijing. As a tribute to the Love Package Project, the film is based on real Adapted from the event, it focuses on the social poverty alleviation of children's education in poor areas, and deeply explores topics such as the rationality, fairness, and scientific nature of public welfare donations. The film is produced by Yunnan Jinyang Film and Television Culture Media Co., Ltd. and is planned for Children's Day. It will be broadcast on the CCTV6 movie channel before and after the festival, and will be screened for charity in universities, post offices, communities and other channels across the country.

The movie "Package" is based on a small mountain village called Wayan deep in Wumeng Mountain. The background tells the story of two generations of rural teachers, villagers and students facing a sudden wave of love donations, and the fierce conflict between the narrow selfishness and generosity of human nature, which triggered a series of thought-provoking and touching stories.

In order to change the face of education in mountain villages, Wu Lishan, a teacher born in the 1980s, posted online to appeal to all walks of life to pay attention to the winter of local elementary school children. Unexpectedly, it triggered a vigorous wave of love donations from all over the country. But I didn't expect that good intentions led to "bad things".

There was a fierce conflict between narrow-minded selfishness and charity, and the original peace and tranquility of the small mountain village was completely broken due to the donated items. If there is no unity, any small details such as who gets more and who gets better will touch the sensitive and fragile nerves of the villagers and become the trigger of greater conflicts.

In the end, two generations of rural teachers took advantage of them. The selfless compassion and noble charisma calmed down this love "turmoil" and then the China Foundation for Poverty Alleviation launched the Love Package Project to solve the issues of fairness and rationality that happened in Yunnan University that year. The love story of Wafang Elementary School in Guanxian County has been continued and sublimated

This public welfare film has been highly praised by all walks of life, and has become a specially recommended film by the State Administration of Radio, Film and Television, and was selected by the Yunnan Provincial Party Committee Propaganda Department. Recommended to submit excellent films for the "Five One Project" of the Central Propaganda Department

Children in Qinghai received love packages from ***

Children in Qinghai who received the gift package from the Prime Minister praised it "strongly." "On the 24th, after receiving a love package from Yiwu, Zhejiang Province, the children of Marcohe Boarding Elementary School in Guoluo Prefecture, Qinghai Province, used their most traditional Tibetan expression - giving a thumbs up - - Expressing gratitude, this gesture coincides with the "strong" expression of online emoticons.

Project benefits

Data released by the China Foundation for Poverty Alleviation show that from the launch of the project to the end of 2011, a total of 1,330,946 donations were received, including 1,215,122 individual donations and 115,824 corporate donations. Donations from the general public accounted for 10% of the total. 91.3%.

"The actual proportion of public donations should be higher than this, because the part of unit donations is basically employee donations, which are then uniformly handed over to the China Foundation for Poverty Alleviation by the unit. For example, China Minmetals last year Nearly 15,000 party members, cadres and employees participated in the project, and a total of 1.7209 million yuan was donated. In addition, donations from Tencent monthly donations and Alipay were also small and scattered donations from tens of thousands of ordinary netizens. Introduction to the Poverty Alleviation Foundation.

Even in the special charity environment of 2011, the Love Package Project has still been recognized and supported by the majority of donors due to its high transparency, convenient participation, low participation threshold, and strong experience. A total of 44.4968 million yuan in charitable donations were received in the year.

The participation and support of so many people is also the greatest recognition of the transparency and execution capabilities of the Care Package project.