What are the outdoor billboards?

Question 1: What kinds of outdoor advertisements are there? With the continuous development of science and technology, outdoor advertising is becoming more and more popular in today's society. There are many kinds of outdoor advertisements, and different kinds of outdoor advertisements have different uses. Let Hefei Luminous Word Company introduce it. There are many outdoor advertisements. Broadly speaking, all outdoor advertisements are outdoor advertisements. From different types, outdoor advertising can be divided into many types. According to different materials, different workmanship and different uses, outdoor advertisements are all kinds of advertisements. Outdoor advertising is generally called outdoor advertising. Common outdoor advertisements are: roadside billboards, high-pillar billboards (commonly known as anti-aircraft guns), light boxes, neon billboards, LED billboards and so on. Now there are even advanced forms of outdoor advertisements such as balloons and airships. Outdoor advertising production has been developed in recent two or three years. Nowadays, many advertising companies pay more and more attention to the creativity and design effect of outdoor advertising. All walks of life are eager to quickly enhance corporate image and spread business information, and all levels of * * * also hope to establish a city image and beautify the city through outdoor LED billboard advertisements. All these provide great market opportunities for outdoor advertising production, and therefore put forward higher requirements. In the modern society with the rapid development of science and technology, outdoor advertising has also quoted many new materials, new technologies and new equipment, which has become an art to beautify the city and one of the symbols of the degree of urban economic development. The types of outdoor advertisements can be divided into two categories. The first category is: self-made outdoor advertising, which means that enterprises, institutions, individual industrial and commercial households or other social groups use signboards, light boxes, neon lights and other media forms to register their registered addresses in their own units and use their own or leased buildings and structures to set names (including logos). The second type is: commercial outdoor advertising refers to commercial advertisements published in the form of light boxes, neon lights, electronic display devices and exhibition boards on urban roads, highways, railways, ground parts of urban rail transit lines, rivers and lakes management areas, squares, buildings and structures. As a carrier and vehicle.

Question 2: What are the types of outdoor advertisements? Outdoor advertising is a huge category of advertising.

There are single-column advertisements, roof advertisements and wall advertisements in the distance, and there are light box display boards in front of us.

From the time limit, there are long-term exhibitions and temporary releases.

There are mobile advertisements posted on car bodies, ships and even airplanes, as well as fixed advertisements posted in one place.

There are dynamic advertisements such as led screen, rainbow light, three inverted and other radio and television technologies, as well as static advertisements such as painting pictures or pasting Chinese characters on the wall.

In reality, almost all outdoor advertisements are classified by industry. For example, street lamp advertisements and lampposts all belong to his family. On both sides of the expressway, some units are also doing it. For bus bodies and bus shelters, you must go to the bus company.

It has little to do with what materials are used and what effects are achieved. Therefore, management classification is also classified by these industries.

Question 3: What outdoor billboards are there? It can be divided into outdoor anti-aircraft guns, street billboards, half-span billboards, landing billboards, light box billboards, waiting room billboards, as well as body advertisements and electronic screen advertisements. At present, Suzhou National Cross-street Billboards and Half-span Billboards have both urban aesthetic effect and advertising effect, and their cost is low, so many people choose them.

Question 4: What are the outdoor advertisements? An advertising sector:

At present, when people study outdoor media, they are habitually divided into two types according to the dynamic characteristics of outdoor advertisements:

The main types of outdoor advertisements are fixed billboards and mobile advertisements.

1, fixed billboard

(1) Large billboards mainly refer to billboards on the external walls of buildings, which are generally large in area, and some even exceed 500 square meters.

(2) Sidewalk billboards refer to small billboards, light boxes, column advertisements on both sides of the sidewalk, or advertisements posted on signboards, which are generally 2-5 meters away from the ground. Relatively low, effective communication.

(3) Traffic advertisements are mainly set in some public places related to traffic, such as stations, airports, highways, bus stops and other places. Traffic advertising refers to the use of public transport (trains, cars, subways, ships, planes, etc.). ) as a medium for publishing advertising information. The main forms are car body advertisement, car interior advertisement, seat cover advertisement, ticket advertisement, etc. The biggest difference between traffic advertising and outdoor advertising is that traffic advertising is a mobile advertising medium, and its communication scope is much more flexible and extensive than outdoor advertising. Moreover, the mobility of people who take public transportation is relatively large, and readers are all over the society, which helps to improve the popularity of goods. Traffic advertising not only improves the popularity of goods, but also helps consumers understand the detailed information of goods. For example, advertisements in cars are mostly pastimes for passengers to kill time, so they can convey detailed information about products. Generally speaking, the production and delivery cost of traffic advertisements is relatively low, and it is worth making good use of as an auxiliary media. However, it should be noted that due to its wide audience, the target of the advertisement is not targeted, so it must be used reasonably in combination with the content of the advertisement.

(4)POP advertisement: POP (P0F0 buying advertisement rises), also known as selling advertisement, is the floorboard of all on-site advertisements made inside and outside shopping places (department stores, shopping centers, shopping malls, supermarkets, convenience stores), which can be divided into outdoor POP advertisements and indoor POP advertisements. However, strictly speaking, POP advertising is also a part of outdoor advertising. I list it separately because in recent years, with the development of large-scale sales places in China, POP advertising has developed into an important means of store advertising.

Outdoor POP advertising: including all kinds of advertisements outside shopping places, such as banners, light boxes, posters, posters, facade decoration, window arrangement, etc. Indoor POP advertising: including all forms of advertisements in shopping places, such as counter display, counter advertisement, hanging advertisement in the air, model advertisement, etc.

POP advertisers are mainly the on-site consumption of * * * consumers, because the advertisements on the sales site help to arouse consumers' memories of the goods before, and also help to create an on-site buying atmosphere and help consumers' desire to buy.

2. Mobile advertising

(1) Bus Body Advertisement

(two) hot air balloon, airship (ship) advertising

(3) Professional advertising vehicle, also called DAV advertising vehicle, is a special vehicle with advertising machines on the left and right sides and the back of the carriage.

But sometimes, we also divide outdoor advertising media into electronic and non-electronic categories: electronic advertising media, as its name implies, must use electricity to achieve the information display effect of advertisements, including TV walls, LED display screens, neon lights and so on. Non-electronic advertisements are advertisements other than these electronic advertisements, usually traditional billboards.

Professional division of advertising managers:

Outdoor advertising refers to advertising billboards, light boxes, neon lights, electronic display screens, physical models, balloons and other outdoor advertising carriers set up in public buildings, structures, venues and spaces owned by others.

1. According to the different ownership of venues, outdoor advertisements can be divided into two categories: public welfare outdoor advertisements and non-public welfare outdoor advertisements. Outdoor advertisements for public land * * refer to the sky space on the land (including buildings and structures on the ground) that * * * has not been sold or obtained the right to use, or outdoor advertisements set up within the land on both sides of the highway. Outdoor advertising on non-public land refers to outdoor advertising published on land (including buildings and structures on the ground) where the right to use has been transferred, that is, on real estate owned by the owner or other objects owned by the owner.

Second, outdoor advertising can be divided into advertisements attached to buildings, floor-standing advertisements, space advertisements and other types of advertisements according to location and form. Detailed breakdown > >

Question 5: What is outdoor advertising? What is the specific content? What is included? [Outdoor Advertising] Common outdoor advertisements include: high-column billboards, roadside billboards, light boxes, LED billboards, neon billboards, outdoor TV walls, etc. Now there are even advanced outdoor advertising forms such as balloons and airships. In the modern society with the rapid development of science and technology, outdoor advertising has also quoted many new materials, new technologies and new equipment, which has become an art to beautify the city and one of the symbols of the economic development of the city.

Question 6: What are the main forms of outdoor advertising, such as light projection, bus shelter, billboard, TV, frame advertisement, etc. To advertise, we must first analyze our main customer groups, and then choose the appropriate media according to the specific situation, so as to win the maximum income and return at the lowest cost. In fact, as a new advertising media, light projection community advertising has good advertising effect and achievement rate.

Question 7: What are the types of outdoor advertisements? They can be divided into two categories.

The first type is: self-made outdoor advertising refers to the names (including logos) of enterprises, institutions, individual industrial and commercial households or other social groups set up in the form of signboards, light boxes and neon letters. , the registered address is in its own or leased buildings and structures.

The second is: commercial outdoor advertising.

Refers to the commercial advertisements in the form of light boxes, neon lights, electronic display devices and exhibition boards on both sides of urban roads, highways and railways, the ground parts of urban rail transit lines, the management scope of rivers and lakes, and squares, buildings and structures. As a carrier and mounted on a vehicle.

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According to the different characteristics of outdoor advertising, outdoor advertising in China can be roughly divided into two types:

Fixed billboards mainly include:

(1) large billboard

(2) sidewalk billboards

(3) Traffic advertisements

Second, mobile advertising mainly includes:

(1) Bus Body Advertisement

(2) advertisements for hot air balloons and spaceships

Outdoor advertising media can also be divided into electronic and non-electronic categories:

Electronic advertising media include TV walls, LED display screens, neon lights and so on.

1 spotlight billboard

Billboards with spotlights or other lighting devices around them are called spotlight billboards. It is characterized by beautiful appearance, excellent lighting effect at night and clear advertising information.

2 neon lights

Neon tubes are bent into characters or patterns to make neon tubes of different colors, which emit colorful colors. It can also be combined with electronic control flashing to increase the sense of movement, and the visual impact of the night effect is strong.

3 single-column billboard

Billboards are placed on special support columns, most of which are T-shaped or P-shaped. Advertising devices are set in places such as highways and traffic arteries, facing dense traffic and people flow. The commonly used size is 6 meters high X 18 meters wide, and spotlights are mainly used as lighting equipment.

4 large light boxes

Placed in outdoor special advertising positions such as the external wall of a building, the roof or the podium, it is a color billboard during the day and becomes a light box advertisement with lights in it at night. The advertising lighting effect of medical outdoor advertising light box is good, but it is more difficult to maintain than spotlight billboards, and the used lamps are more prone to wear.

Question 8: What are the forms of outdoor advertising? Mirror media, also called mirror perspective media, is a new type of outdoor media. It is a form of media delivery that can display advertising pictures on the mirror. Its media carrier is a closed mirror, which can play one or more advertising pictures of various sizes in turn after opening, without affecting the function of the mirror itself, and can spread advertisements well. This kind of media has the characteristics of novel form, vivid picture and compulsory acceptance. If you have any questions, you can go to evaad.

Question 9: What are the most commonly used materials for outdoor advertising? Advertising materials are mainly divided into six categories.

1 spray painting: spray-painted cloth for billboards, car stickers, bus advertisements, and publicity behind taxis. ...

2 ***: adhesive-backed pp cold-mounted film photographic paper pvc hard sheet kt board cold plate * * * paperboard panel ...

Sculpture: acrylic board, hibiscus board, pvc foam board. ...

4 blister: blister acrylic led light source transformer ...

5 Display: Exhibition Frame Yi Labao Trawl Exhibition Frame Portrait Frame ...

6 banners: printed by thermal transfer machine, etc. ...

The total * * * is about these categories ... thousands of goods. ...

There are all these exhibitions.

Question 10: What are the forms of outdoor advertising in different regions? There are city LEDs, wall signs, bus platforms, bus bodies, light pole flags, minute stands and so on. There are airport high-speed fences, airport indoor light boxes, flags, booths, stickers and so on. , as well as suburban and high-speed columns and brands.