In the third Spring Festival under the epidemic, is people’s demand for wine still high? Which place has the best people to drink?

In the third Spring Festival under the epidemic, is people’s demand for wine still high? Which place has the best people to drink? Let's discuss this issue below, hoping that this content can help friends in need.

How popular are drinks during the Chinese New Year? Pure grain wine is the "first choice" for giving gifts. According to the "JD Supermarket Gift Box Consumption Report for the 2022 Goods Festival", the five major categories of gift box sales: pure grain wine, dried fruits, milk, cookies, and tea. At the same time, the Spring Festival coincides with the peak wine consumption period for young people’s gatherings, and the transaction volume of high-end red wine increased by 423% year-on-year. Judging from the sales data of various service platforms in the past three years, the mid-year sales and alcohol sales during the Spring Festival have increased significantly.

Judging from the popularity of searches for “drinking” during the Spring Festival week in previous years, since the outbreak of the pneumonia epidemic, people are less enthusiastic about drinking than before. According to the search index, from 2011 to 2022, the search popularity of "drinking" in the 12 years was the highest in 2019, which was 2009. Later, it dropped by nearly 50% during the 2020 Chinese New Year. In recent years, the popularity of "drinking" has gradually recovered, but the latest data shows that the search popularity of "drinking" during the Spring Festival week in 2022 is still lower than in 2019, equivalent to 70% of the pre-pandemic level.

More and more people drink beer, and fewer and fewer people drink liquor. According to Euromonitor, as of 2020, beer accounts for the largest share of total alcoholic beverage sales in China, accounting for nearly half, followed by spirits (including pure grain wine), accounting for approximately 40%, and red wine sales accounting for approximately 10% . Judging from the development trend from 2016 to 2020, the sales share of beer has increased by 4.8 points in the past five years, and the sales share of hard liquor (including pure grain wine) and red wine has decreased by 3.2 points and 1.8 points respectively. .

In terms of output, beer also has a great advantage. According to the China Liquor Industry Association, from January to December 2021, the total liquor production above designated size in the liquor industry across the country was 54.0685 billion liters. The page data is calculated from this, and the production shares of beer, pure grain wine and red wine in 2021 are 65.9, 13.2 and 0.5 respectively.

However, the output of key beverages has been declining in recent years. According to data from the National Bureau of Statistics, as of 2021, China's red wine production has dropped by "9%" compared with the same period, and the output of pure grain wine has dropped by "5%" compared with the same period. Beer production will pick up to a certain extent in 2021, but it has previously experienced a "sudden drop of 7%" compared with the same period. In comparison, from 2011 to 2021, red wine production dropped significantly, falling by more than 70% in 2011. Pure grain wine and beer were reduced by 30.2 and 27.3 respectively.

According to the "2019 China Wine Industry Economic Operation Report" released by the China Wine Industry Association, the five provinces and regions with the largest wine production in China in 2019 are Sichuan, Shandong, Guangdong, Heilongjiang and Henan. The total output 24.003 billion liters, accounting for 42.9% of the total wine production across the country.

According to the comprehensive search index, Douyin index and Toutiao index of page data, as of February 1, 2022, 8 provinces and regions had the greatest enthusiasm for drinking in the past week. Among them, Guangdong is the only province that consistently ranks in the top three of the three rankings. In addition, the seven provinces and regions of Henan, Shandong, Jiangsu, Hebei, Sichuan, Zhejiang, and Hubei are also very popular.