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What are the key points in the packaging design of mooncake boxes?
Creative positioning occupies a core position in the whole operation process of mooncake packaging design. The positioning of moon cake packaging design must be based on product characteristics, marketing planning objectives and market conditions to determine the focus of information performance and image performance.
Usually, after integrating the detailed marketing plan, the design and planning department needs to further screen, summarize and analyze the plan, find the breakthrough point of visual performance, highlight the characteristics, strengthen the key points, try to perform creative performance from different angles as much as possible, and finally choose the best design plan.
Packaging design concept:
The method of conception is to make a key breakthrough from a certain level and angle under the guidance of modern design-oriented theory, thus producing specific design processing forms. The core of packaging design thought is to consider what to express and how to express these two problems.
In order to find the perfect answers to these two questions, we must solve the four problems of performance focus, performance angle, performance technique and performance form. Generally speaking, the design goal is the key point, the starting point of design is the angle, the tactics of design is the technique, and the weapon of design is the form. Packaging design can try to conceive from the following aspects:
(1) inspired by signs. Start with the product name, and then use it as the main design element to carry out creative conception.
② Start with the raw materials of commodities. Comprehensive consideration. At present, this design technique is widely used in the field of packaging design, for example, the realistic image of fruit raw materials is used in the packaging of various juices.
③ Considering the origin of the product. Take the distinctive exotic customs, scenery and pastoral scenery of raw materials as visual elements to attract the attention of the audience.
④ Start with the usage scenarios of the products. Based on the form of use, Lenovo design elements can make people feel immersive.
⑤ Start with the users of products. Understand their interests and tendencies, and find the appropriate expression elements to express them. For example, men's products use rough visual images, and young girls' products use youthful visual symbols.
⑥ Be good at representing products with products-related graphics. For example, pure water is represented by snow-capped mountains and clear lakes, and drinks and sporting goods are represented by exciting competition scenes.
⑦ Use the graphic images that people like to see and hear, which is aesthetic. For example: beauty, flowers, animals, scenery, ethnic customs and so on.
⑧ Serialized design from the perspective of company image. Based on the overall image of the company, pay attention to the unity and continuity of the company image and product packaging.
Pet-name ruby use characteristic colors to form design ideas. Analyze and study the colors to appear in the design, arrange them reasonably, and then create unique color characteristics and product styles.
In a word, good packaging design is a sharp weapon for products to open the market.
The above contents are answered by a professional packaging design company-Zhonghui Design, hoping to help everyone.
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