How to activate the atmosphere of WeChat group? How to operate WeChat group to maximize value?

How to activate the atmosphere of WeChat group? How can WeChat group operate to maximize its value? I have built several WeChat groups, all of which have more than 200+ people, and the most one is 500 people. But after more than two months, these groups all died ~ why? Due to improper management, WeChat marketing lacks interaction, and many people advertise and do not provide enough value. It doesn't matter, failure is success. Today I will tell you how to operate the WeChat group. Here are some dry goods I have sorted out.

1, the value of WeChat group in the circle of friends is greater than the official account of WeChat.

Wechat group is consuming the lamp oil of life and shining with the wisdom of the group. Some people escape loneliness in the carnival, some people enjoy thousands of favors at the height of the temple, and some people quietly gather energy in the lurk. It is the act of brushing the screen with a sense of existence that washes away the boredom of life, and it is also an occasional quip that Julian plays in front of everyone.

Wechat group is sharper than friends circle and more penetrating than public platform. It is an autogenous ecology that only "interaction" can bring value, and it seems to understand human nature better!

2. WeChat group is an online platform for social O2O.

How many people met in the WeChat group and went offline according to the orders of the WeChat group. How many adventures and encounters in life are also fermented in the WeChat group and become a reality.

You can think about it. Since the establishment of the WeChat group, your social radius has suddenly lengthened, and the people you know seem to know a lot more than before. Groups are changing your social mode, and all this is happening quietly, but you are too busy to notice the surprises you carry.

3. WeChat group is alive.

Almost every group will go through several stages: incredible meeting, inseparable love, impatient juggling, smile after passion, inexplicable silence, sudden advertisement and silent withdrawal. Wechat group is like a one-night stand, like the wind, like a cloud.

You can look at the groups you have, and then compare them with these seven stages, and you can probably measure your age. No matter how sad the final tragedy is, we have to thank the WeChat group. It came so suddenly and went so violently. Group members are crying and laughing inside, paying for it. In short, just like a bird and a beast, it has a symbol of life, and it deserves gratitude and praise!

4. The master uses the WeChat group as a channel to play.

What WeChat group hates most is advertising, but WeChat group is originally a channel. After processing the content in the background, experts began to distribute and promote it on a large scale in more than N groups. If the content quality is high enough, the push time card is in place, and the target WeChat group is selected properly, there will always be a wave.

Group role has natural channel attribute, because it gathers a group of individuals with temperature. If the opinion leaders in the group further endorse, the channel value of WeChat group will instantly leave the leaderboard! The channel attribute of the group implies a meaning of the group: the output of values!

5. Viscosity is the quality inspection standard of WeChat group.

The standard for testing the quality of WeChat group is not the activity of the group, but the viscosity. Of course, the activity of high-quality WeChat groups is generally not too bad.

There is no necessary relationship between the quality of a group and the number of its members, but the closeness of the relationship between the members. On the contrary, too many people will dilute the quality of the group. Imagine, have you ever seen hundreds of people twittering? Of course, I have seen the waiting room of the railway station, but do you think the waiting room is the community you want?

In short, integrating group values and group members through group topics will be the phased goal of WeChat group operation.

6. Wechat group should cultivate 10% activists.

In a WeChat group, you should have 10% active people, and the rest are basically onlookers. Of course, these 10% activists will also appear frequently in other groups. They are real online leaders, the kindling that every WeChat group must strive for, while the remaining 90% onlookers are passivated as hidden zombies.

Wechat group is more like a graveyard. 90% of the group members are just lying flat, while 10% of the activists have become the grave keepers of the dancing carnival! But what does it matter?

7. Don't expect all the friends in the group to be the same.

Wechat group is self-organized and unorganized, gathering many people, not necessarily the same kind of people. Colleagues are enemies, even if they are together, they will be cautious or simply invisible. Acquaintances don't like group chatting, because everyone knows each other's thoughts, and the information asymmetry has long been broken by strong relationships.

Maintaining the normal operation of a WeChat group is either mutual benefit, that is, getting naked benefits from you, or exporting values with big coffee as an obligation.

8. It is strictly forbidden to pull people and advertise. This is a hard standard.

It is easy to build a WeChat group, and it is not difficult to kill this group, such as advertising and soliciting customers! Remember, an advertisement can kill a group of people. Don't think that if you have many groups, you will have the whole world. Group members are not stupid, and whoever uses them is not necessarily.

Besides, the best way to capture a group is to bring all your cronies in. In the early stage, you can play a serious advocate of group values in the group through latent camouflage. After mixing with the group owner, you begin to give your own value orientation. When the time is right, you turn around and "capture" the group owner. This is a lot!

9. Make yourself a leader, or don't build a group.

For a person, the biggest value of WeChat group is three:

First, find your own partners, such as upstream suppliers, midstream partners and downstream customers;

Second, through the export of values, the establishment of personal brands, the harvest is fan recognition;

Third, through close-range interactive learning, acquire knowledge and treat each group member as a teacher.

By the way, a hidden rule is revealed here: awesome people never set up their own circles, but do their best in others' circles and finally become their own circles! If you are not a leader, wait for your group to become someone else's circle.

10, wechat group is actually not that difficult.

First, regard the WeChat group as a small platform for the circle;

Second, prepare a few activists, explore or introduce them, and see their personal charm;

Thirdly, output values frequently around the practical problems of group members;

Fourth, fix a time to interact every day and gradually form a habit;

Fifth, pay attention to the accumulation of interactive data.

Sprayed a bunch of theories, let's start with some dry goods:

Wechat group: based on the accuracy of fans

The first is the method of face-to-face group building. This is basically enough, right?

The second is operation.

Principle: fission

Create Group: Name

Three operating rules: recruiting, management and copywriting.

Group management is particularly important, and groups can be divided into three levels: large, medium and small. There are less than 500 people in the big group, about 0/00 people in the middle group/kloc, and about 40 people in the small group.

A large group of 500 people is basically unmanageable. A small group of about 40 people is best. Can form a benign interaction. The number is small, but the group is active.

The core principle of WeChat group is: for our second contact with him outside the circle of friends.

Why? Because you made a circle of friends, he can block you.

However, if you put him in your WeChat group, as long as he doesn't leave, you will have a chance to show him what you want to show him.

WeChat group is the second connection for the ubiquitous WeChat circle of friends. There is no third connection except WeChat group.

WeChat official account, he is worried that he can't open it, but the group is different.

Besides, why can 500 people fill up quickly? Because scanning the QR code can only get 100 people, and the rest can only be pulled by people. More people become advertising groups. When an advertisement is issued in a group, the group is basically abolished.

Therefore, to build a group, 100 people or less is enough, and 40 people or less is the best. The combination of large groups and small groups.

Three functions of WeChat group: notification marketing, ubiquitous connection and value delivery.

The large group makes fish ponds, the middle group makes fish houses, and the group releases fish into the sea.

Wechat group undertakes: introduction, development and personal tagging, and actively adds.

WeChat group red envelope principle:

A small group of big red envelopes

Zhongqun does not give red envelopes.

A large group of small red envelopes, passive friends.

Wechat group tips: big, small, sign (you know)

How to build a WeChat group to stay active? After listening to my sharing, I believe you have understood a lot, but only by real implementation can you constantly find and solve problems! This is one of the four secret weapons of WeChat marketing, which is very critical and important.

What is the most important thing to do WeChat business?

Fans! A huge fan circle, a high-quality fan circle

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