How to write a short video is more attractive?

Good copywriting often jumps back and forth between users and creators. To put it simply, while outputting the content with the creator's mentality, use the user's mentality to test and imagine every subtle reaction and feeling of the user.

Subtle means that you should think about the user's habits.

For example, if the user is 30 years old, the user has children and cares about education and medical care, does it count? Not subtle.

For example, if the user looks at it on the toilet, will he give you five minutes? For example, when users are watching in bed, do they need to relax and not think? For example, when users watch on the subway, do they pay attention to it? Are they afraid that they will be a little impatient if they miss the station and brush their mobile phones with a ring in one hand?

This is implicit, not exaggerated!

The content and time of every Tik Tok you send, as well as the user's own living environment, will actually affect the user's reaction. The person who makes the content may not think accurately enough, but as long as you think about it, it will become more and more accurate.

Contact the subtle reaction of users. When you come back to check your content, you will find that, oh, the standard has changed.

Therefore, combining with the characteristics of your users and thinking more, you can avoid behind closed doors because of the psychological misunderstanding of the above creators.

Ok, what adjustments will be made after the rebound? Simply put, it is to make all the adjustments.

Is the first sentence correct? Did you catch anyone? Is the direct narrative effective or flashback? Does the picture catch people? Is every action in the video easy to understand? If users take the subway to watch, they are not so focused, can you understand?

Is the knowledge point complicated? If the user is a middle school student, will you understand? When you choose words and make sentences, are you speaking in human language? Do you have a written language? Do you yawn? Do you know any uncommon words?

Constantly bounce and polish.

Since you are talking about polishing, you may not be able to do it well as a novice. What shall we do?-Do more!

One of our experiences is that the more you expect the efforts of users, the more you should think about this sentence.

For example, when arresting people at the beginning, our habit is to think at least four or five angles and four or five sentences. Which sentence works best? You said, hey, you got the user's mind? Just stop and watch? Pay attention to what I said before, did you talk about things related to users, things you care about, whether you read the concerns of users and so on.