Reasons for the popularity of Red Star Hongxing Erke

Reasons for the popularity of Red Star Hongxing Erke

Red Star Hongxing Erke became popular because it has touched a large number of netizens since it donated 50 million yuan. People rushed into physical stores and bought them in buy buy! Use your enthusiasm to "give back" and feed back this enterprise. What is the reason why Red Star Hongxing Erke is popular? Let's have a look.

Red Star Hongxing Erke became popular because of 1 Red Star Hongxing Erke. China's brands are usually known for their parity. But in China, few people will buy Red Star Hongxing Erke, and they all like to buy some expensive brands. Therefore, it is impossible for the red star Hongxing Erke to enter their eyes. Red Star Hongxing Erke's net profit has been negative in recent years.

However, these days, the red star Hongxing Erke suddenly became popular because he donated 50 million yuan to the disaster area in Zhengzhou, Henan. Netizens laughed and said that he was a bankrupt enterprise, and he was so generous that he directly donated 50 million yuan to the disaster area in Zhengzhou. Compared with other enterprises, it earned hundreds of millions and tens of billions a year. Even in this flood in Zhengzhou, there is not as much as his donation.

The boss of Red Star is Wu, who is a China party member. He is the president of Fujian Disabled Persons Foundation. Although the boss donated 50 million yuan in this Zhengzhou store, he himself is very low-key and has always been frugal.

Because it was only the donation event of Red Star Hongxing Erke that led to the popularity of the live broadcast room of the official flagship store of Red Star Hongxing Erke, a new product was robbed. Almost all are out of stock. Just after Wu, the owner of Red Star Elk, learned the news, he rode an electric car to the company's live broadcast room to thank the fans for their enthusiasm and stressed it many times. Shop rationally and buy when you feel the need. But the netizens in the live broadcast room just don't listen, and typing on the screen is for shopping spree.

It's really funny and touching for their patriotism. Moreover, after the boss came out of the studio, he enjoyed the appearance of the bicycle, which was very funny. Let's guess how he finally got home.

I have to say that Red Star Hongxing Erke is a conscience brand. Wu's boss also said that his brand is not worse than international brands. You will find that you bought a pair of shoes of Red Star Hongxing Erke, which can really last for several years, and the soles are not worn out or worn out. I also read a funny joke, that is, I vomited that I was wearing red star Hongxing Erke's shoes. After wearing it for seven years, I just can't wear it.

However, I also hope that I can become a fan of Red Star Hongxing Erke because of this donation event, and don't snap up the items in the live broadcast room of Red Star Hongxing Erke because of temporary enthusiasm. It is correct to know that Hongxing Hongxing Erke is a good brand and a conscience brand, and the boss is also a patriot. We want to be his fans forever, support domestic products, support domestic products.

Although the income of Red Star Hongxing Erke has been negative in recent years. However, this donation activity has improved their reputation, and their sales have soared. Their future will only get better and better.

As China people, we should support our brand in China. As the boss of Red Star Hongxing Erke said, his brand is no worse than international brands. Many international brands sell the same brand, celebrity endorsement and popularity. This is not to say that we can't buy international brands, but to let our consumers in China know that we can't worship foreign things and flatter foreign countries. Some people have never experienced China's brand at all, saying that China's brand is not good, but foreign brands are good, because foreign brands are more expensive than China's.

Foreigners sell brands, while China people sell consciences. Support national brands, support China, let China brand go global, and let China brand internationalize. This is what we as consumers can do for China.

Reasons for the popularity of Red Star Hongxing Erke 2 1. Red Star Hongxing Erke

Hongxing Hongxing Erke is a large clothing enterprise with nearly 30,000 employees. Founded in June 2000, the company is headquartered in Xiamen, Fujian Province, China, and has nearly 7,000 stores around the world.

Second, why did Red Star Hongxing Erke suddenly become popular on the Internet?

This matter has to start with the flood in Henan. In mid-July, Henan suffered a once-in-a-thousand-year rainstorm, which caused many disasters and casualties.

We in China have always had the tradition of "one side is in trouble, and all sides support us", which is an act of kindness and gratitude of the people of China! After hearing the news of the disaster in Henan, donations and materials were quickly set off all over the country. It can be said that almost no country in the world can reach the height of close unity of the whole people like China!

At 5: 45 p.m. on July 2 1, Hongxing Hongxing Erke announced that it would donate 50 million yuan of materials to the disaster-stricken areas in Henan to help the disaster-stricken areas in Henan! This news instantly attracted the praise and forwarding of netizens. Up to now, the number of likes has reached 9.53 million, and the number of comments has reached 282,000.

It stands to reason that it is normal for a company to make money and give love to the society. Evaluating the quality of an enterprise is not only about whether the products are excellent, whether the after-sales service is in place and so on. More depends on its social responsibility! Corporate social responsibility mainly includes: responsibility to employees, responsibility to consumers, responsibility to social welfare, responsibility to environment and resources, etc. As Red Star Hongxing Erke himself said in official website, "In the process of rapid development of enterprises, Red Star Hongxing Erke has always shouldered the sacred mission of corporate citizenship, actively giving back to society and supporting public welfare undertakings such as environmental protection and education for a long time. Over the years, the company not only participated in charity through China Red Cross Society and Charity Federation, but also set up Red Star Hongxing Erke Education Development Fund to actively support local education. (Source: Red Star Hongxing Erke official website).

For an enterprise of Hongxing Erke Red Star, this kind of donation should be regarded as a very normal thing. Why did it attract so much attention in an instant?

It turns out that in recent years, Red Star Hongxing Erke is not "nourishing!"

Since its establishment in June 2000, the highlight of this enterprise is in 2005! This year, it was successfully listed on the main board of Singapore, becoming the first clothing brand listed overseas in China. After listing, this enterprise was gradually thrown out of the "segment" in the competition with enterprises in the same industry at home and abroad. According to the list of Fujian private enterprises 100 in 2020, as of June 2020 10, Hongxing Hongxing Erke ranked 82nd with an operating income of 2,843.34 million yuan. This is far from Li Ning's1445.7 billion (data in 2020), Anta's 35510 billion (data in 2020) and other related brands, even less than their fraction! There are even rumors that Red Star Hongxing Erke's revenue profit in the first quarter of this year is still negative 60 million.

It is such an enterprise that is still "struggling" and striving for transformation. In the face of this natural disaster in Henan, it generously donated 50 million yuan. It was this move that touched a large number of netizens! Therefore, the red star Hongxing Erke instantly went on a hot search, attracting the attention of the whole people!

Here, we have selected several messages that Hong Xingerke praised the most. Perhaps, from these messages, we can see the views of netizens on this matter!

1, you are going out of business, and you still donate so much! 2. How to promote it, Bao! I am in a hurry for you (author's note: promoting the Red Star Hongxing Erke brand). It is really difficult for an entity to donate 50 million yuan. How many pairs of shoes do you want to sell? 4, buy some marketing, just a little, I am afraid that you will go bankrupt.

There are still many messages in the follow-up, so I won't list them here.

Third, follow-up

People often say that people are emotional animals. If you treat them well, they will treat you well. In fact, business is the same! A conscientious enterprise gives back to the society, then in turn, the society will give back to the enterprise!

No, since Red Star Hongxing Erke donated 50 million yuan, it has touched a large number of netizens. People rushed into physical stores and bought them in buy buy! Use your enthusiasm to "give back" and feed back this enterprise. As a result, many store managers have stood up and called for rational consumption. Of course, some customers responded: "Don't worry, we do what we can, and we are all wild consumers!"

This incident also "alarmed" (Red Star President) Wu. He thanked everyone and called on everyone to spend rationally. In his words, Red Star Hongxing Erke is one of the tens of millions of enterprises in China. Don't forget your initiative, remember that mission is the principle of their enterprise. I hope everyone will pay more attention to the affected people!