What is S2B2C mode? I recently saw this brush in Taoxiaopu.

The s2b2c model is actually a social e-commerce model.

Let me first talk about why the e-commerce model will transition to social e-commerce.

1. Social e-commerce is a new retail concept put forward by Alibaba at the 20 16 Hangzhou Yun Qi Conference. Ma Yun once said that the future e-commerce is no longer a vertical e-commerce like Taobao and Tmall, but a new retail model of s2b2c. Why s2b2c? What about the model? First, because the s2b2c model solves the problem of vertical e-commerce, Taobao is a C2c model, with the front C representing individuals and the back C representing customers, and Taobao belongs to individuals-to-customers. This model is bound to have fakes. Later, in order to solve this problem, Alibaba launched Tmall, which is a B2c model, where B stands for enterprise and Tmall directly refers to enterprise companies docking customers. Enterprises are generally qualified and branded, which is more convincing than individual sellers. This solved the problem of counterfeit goods, but with the operation process, the disadvantages of Tmall gradually emerged. B2c model is easy to lead to monopoly. Do you think Tmall will turn to the third page when shopping? At most, turn the page to page 3, and the companies behind will have to find some customers to brush the rankings, but Ali began to crack down on the brush, and eventually many companies on Tmall began to find individuals to promote them, thus releasing some coupons, which is also the reason for the formation of the early taobao guest. Therefore, the B2c model is not conducive to the development of Ali's ecology, followed by the s2b2c model. What is s2b2c?

Here, S stands for a platform with high-quality suppliers, B stands for channel merchants, and C stands for nature or customers. Here, the S-side should integrate the upstream high-quality suppliers, provide various technologies, data and services for B, and assist the channel provider B to complete the service for the C-side customers. The B-side channel provider is each of us. We are responsible for providing one-to-one service to customers, and we can find customer needs and feed them back to the S-end to find more high-quality suppliers.

The advantage of this model is that it will never be fake again, because all the goods are put on the platform after the S-end audit, which will not cause a monopoly situation. Each of us is a channel dealer, and we will share high-quality products with friends, relatives and fans around us.

Second: social e-commerce is the future trend. So why push the e-commerce model to social e-commerce? Because the entrance to the traffic has changed, the traffic in the past was concentrated. If you want to get traffic online to make money, you have to get traffic from central platforms such as Taobao and Tmall, and offline you have to get traffic from central areas such as Wanda. But the emergence of WeChat changed all this. The emergence of WeChat makes everyone become the entrance of traffic, and everyone can start a business easily. The emergence of social traffic forced the e-commerce model to become a social e-commerce. This is an excellent opportunity for each of us.

Traditional business, traditional industry, you must have a lot of money to rent a house, decorate, recruit employees and so on. Traditional internet entrepreneurship must also be promoted and drained to make money. But today everything has changed, every ordinary individual has the opportunity, and it is getting easier and easier to start a business. No longer fight for academic qualifications, fight for vision and fight for speed. Because social traffic has become the mainstream, the era of national entrepreneurship has begun.

Then why didn't Ali start social e-commerce on 20 16? The concept was also put forward by Ali, and as the e-commerce boss, what is the reason why it didn't do it first? And as mentioned above, there are already many social e-commerce platforms in operation. This is actually Ali's layout. When a new concept first came out, it was difficult for people to accept it. However, with the promotion of the previous batch of social e-commerce platforms, many people have the concept of social e-commerce, and Ali also saved a lot of money for promoting the concept. In 2003, SARS Taobao rose, and in 2020, Ali launched a Taobao shop. History is always strikingly similar. This is because of the layout of Ali strategy. Because of the concept of social e-commerce proposed by Ali, Ali knows social e-commerce best. Because social e-commerce has two major problems that other small platforms can't solve.

The first is the supply chain. The supply chain is also the S-end, which is the foundation of social e-commerce. Because we want to share goods through social software, the goods must be genuine and cheap. Alibaba has the largest supply chain in the world, which is the guarantee of genuine brands. Moreover, the products of Taoxiaopu are delivered directly from the manufacturer to the customer, which saves a lot of middlemen, and the price is naturally much lower than other e-commerce platforms. This is the accumulation of Ali for 20 years, and it is also the advantage of Taoxiaopu. Any social e-commerce

The second is the user's consumption habits. Users have developed the habit of shopping in Taobao and Tmall. Every time other small social e-commerce platforms promote a user, they need to solve the problem of trust endorsement. Users need to download the APP again when purchasing goods, and also bind the card authentication. Many users are unwilling. However, Alibaba's Taobao store has opened the database of Taobao, and shopkeepers can log in with Taobao accounts, and consumers can complete transactions directly on Taobao through shopkeepers' sharing links without changing users' consumption habits.

So how did Tao Xiaopu start the team mode?

It is the same for everyone to enter Taobao shop. You only need to share the password with your recommender and buy exclusive high commission goods from your recommender, so you can become the shopkeeper of Alibaba Taobao Store. You downloaded the experience shopkeeper. You must have the password of the inviter. Don't operate privately. If the process is wrong, you can't enter the team system.

Taobao now has 800 million users, but almost all users are just a consumer. Many people may mention the coupon platform, such as what is a good province, nine provinces, high commission alliance and so on. What's the difference between Taobao shop and coupon platform? Taoxiaopu is a social e-commerce model. Every shopkeeper can sell tens of thousands of branded goods without hoarding goods for delivery. The coupon platform is just a shopping guide platform for Tmall. As I mentioned above, because of the monopoly caused by the Tmall model, many companies have to release some coupons to attract customers to improve their ranking on Tmall. But do you think really high-quality branded goods need coupons? The answer is yes, the quality of products on all coupons is still very poor. It's just a shopping guide platform. Now Alibaba has launched its own social e-commerce platform, and the coupon era is about to pass. Because coupons can only make users save money, but Taoxiaopu can make users make money. Saving money will beat spending money, and making money will definitely beat saving money. So we just need to turn the existing 800 million Taobao users into shopkeepers. Think about it. In the past, we were just consumers on Taobao. Now we can save money by buying without coupons, and we can make money by sharing. Why should we refuse?

Many people will say that I have never been engaged in internet entrepreneurship, will not drain, and will not form a team. What should I do? You can rest assured at this point, because the new retail entrepreneurship I am talking about is different from the traditional internet entrepreneurship. It doesn't matter if it won't drain, build a team, drive the team or sell goods. Join our team, and we will help you one-on-one from drainage, team building, training and selling goods. The premise is that you have an eye for the business of Taoxiaopu.