What changes have taken place in makeup under the epidemic?

Since the recovery of the epidemic, because masks can't be removed, when people's faces are covered by masks, consumers' attention quickly shifts to eyes, eyebrows and other parts. It is reported that "mask makeup" with only the upper half of the face exposed has become very popular. Beauty cabinet sister and Taobao anchor have taught "mask makeup" in unison, and up to 8.2 million people have studied together in the live broadcast room.

High-gloss blush can be put aside, lipstick can be put on hold temporarily, eye makeup becomes the key, and products such as eye shadow, mascara, eyeliner and eyebrow powder will usher in new growth points. Although Mintel, a trend analysis agency, predicted that the overall sales of cosmetics would decrease by 7.7% in the beauty retail report released in June 5438 +2020 10, it also pointed out that not all categories of cosmetics sales would decrease. Mckinsey researchers found that although the sales of high-end cosmetics decreased by 75% compared with 20 19, eye cosmetics increased by 150%, and the consumption scene of cosmetics also changed greatly under the epidemic:

Women have plastic surgery to please themselves, and makeup is to look at people, right?

However, the epidemic is at home and you can't see anyone. If the date is gone, the entertainment is gone, and the party is gone, the natural consumption will drop sharply.

Ex-girlfriends always contain countless simple and clear truths.

In economics, people will think that similar products can replace each other, such as beef and pork, but I didn't expect that masks and makeup can also replace ex-girlfriends.

Many make-up brands may just want to know:

It may not be competing products that beat you, but the wisdom of life.