How to write at the beginning of the copy, and how to write it to attract people?

A good article must have three elements, and a soft article must also be a commodity, so it must also have three elements. They are the selling point of the product, the theme of the soft text and the content material.

First, tap the selling point of implantable soft text. Because the purpose of publicity is to promote products or brands, selling points are very important. Generally speaking, what attracts users most is the "material" they are interested in. The products we want to promote are usually not interested, and few people are interested. If there is too much product information in soft goods, it will not only directly affect the user's reading experience, but also lead to poor communication effect. In addition, due to too much publicity information, users will not pay attention to the products, and there will be no deepening of the image. Therefore, the space we can play in product selling points is very limited. Therefore, a "single breakthrough" is needed to capture the 1-2 selling points of packaging products. These selling points must be the most distinctive and profound selling points of your products. The more general, the more specific, the better.

Second, the theme of soft text. The theme of this soft article is the channel to connect users and product information. When choosing a theme, you need to find the target group of the product. Then understand what are the "pain points" or "high points" of such people. Then choose a soft theme that can reach its "pain point" or "high point" in a period of time. At this time, it must be noted that the most difficult part of writing a soft article is how to complete the material content in the article, and then naturally transition to product introduction. Otherwise, after trying to write a lot of words, it is embarrassing to find that you can't establish contact. When choosing a theme, please consider whether the theme can be packaged well near the selling point. Before writing a soft article, please write down the connection part first, and then collect other materials.