It is difficult to go shopping in Taixing in 2022. Why?

After a difficult year of 202 1, many people yearn for a successful career and earn more money in 2022. However, this year is not as good as everyone expected. Nowadays, as long as many businessmen get together, they will complain that business is getting harder and harder. Many people may find it strange that China is a consumer market with a population of 65.438+0.4 billion, with strong consumer demand. Doing business should be relatively easy. How can it become more and more difficult?

In fact, many businessmen say that business is getting harder and harder, mainly for the following four reasons: First, in 2022, a new epidemic resurfaced. Under the influence of the epidemic, some cities have taken prevention and control measures, which have a very obvious impact on catering, education, entertainment, tourism, automobiles and other industries. Many companies don't say that business is getting harder and harder, and it is already very good to be able to survive this epidemic smoothly.

Second, the continuous rise in prices will seriously restrict the consumption power of residents. Since the second half of last year, domestic prices have continued to rise, which is one of the important factors besides imported inflation from abroad. Now, in addition to the rising prices of crude oil, fertilizers, natural gas, coal and other raw materials, there are also rising prices of agricultural products such as vegetables, meat, grain and fruits.

Affected by rising prices, the cost of living for residents has greatly increased. The majority of residents will reduce unnecessary living expenses, and the reduction in consumer demand will lead to a backlog of inventory goods, making it difficult to quickly withdraw funds. In this case, business will certainly become more and more difficult now. Only when the price is stable will the business of the enterprise be better than it is now.

Third, the cost of starting a business is too high. If we say that in the 1990s, the probability of success in starting a business was much higher than it is now, then the society had just stepped out of the planned economy era, and all kinds of demands should be released in a centralized way. At the same time, the rent and labor costs at that time were very cheap, which was also conducive to the survival and development of enterprises. Now I want to open a shop and rent a facade room of 30-40 square meters in Shanghai, with a monthly price of 1.5 million.

And if you want to start a business, you have to rent office space. The annual rent for an office of 200-300 square meters is at least 300,000-400,000. In addition, the labor cost of enterprises is not low. Due to the high cost of living, it is necessary to recruit an employee with a monthly salary of at least 4-5,000 yuan and pay social security. In this case, it is of course difficult for enterprises to make money.

Fourth, the impact of e-commerce platform on the real economy. Because young people like to shop with smart phones now, e-commerce has a price advantage over physical stores, and it can also be delivered to your door for free. To this end, many people are reluctant to go shopping again, so physical stores are getting more and more depressed.

Now, as long as we walk in the street, we will either see Wangpu asking for rent, or physical stores are offering discounts. Physical stores such as clothing stores, small supermarkets and small restaurants are all impacted by e-commerce platforms. If you are engaged in these industries, of course, you will find it more and more difficult to do business, and I am afraid it is even difficult to survive.

Many people will find it strange that China has a population of 654.38+0.4 billion and a huge consumer market. Why has business become more and more difficult in recent years? This is mainly due to the impact of the epidemic, all walks of life are depressed, and people's income expectations began to decrease. In addition, the continuous rise in prices will have an impact on everyone's consumer demand.

Of course, for business people, the cost of starting a business is too high now. After paying the rent and labor costs, it's good not to lose money. More importantly, the rise of e-commerce platform has had a huge impact on entity enterprises, and consumer demand has been taken away by e-commerce platform. Of course, everyone will find it difficult to do business.