What is a lucky bag?

Lucky bags are Japanese businesses that put multiple items into bags or cartons for sale around the New Year. However, generally speaking, the content of the sales will not be announced in advance, but its intrinsic value Generally, the price is much higher than the listed price. Consumers who buy their favorite products often feel the joy of "winning a big prize", so such bags and cartons are called "lucky bags".

I believe many people have heard of lucky bags, whether on shopping platforms or social platforms, so what exactly are lucky bags? Now let’s talk about what a lucky bag is. Details 01

Lucky bags originated from Japan. They were used to hold goods during the Japanese New Year. Later, they gradually evolved into a promotional tool for merchants. Usually the contents of lucky bags are not disclosed in advance, but the products generally fall into the same category. For example, digital camera lucky bags sold in home appliance stores often contain other small household appliances in addition to digital cameras. In terms of price, the value of the goods in the lucky bag is generally higher than its listed price. For example, a lucky bag priced at 10,000 yen may contain goods priced at 80,000 or 90,000 yen. 02

For consumers, lucky bags are equivalent to discounts in shopping malls, and the anticipation of the goods in the lucky bags is also very attractive when purchasing. Some consumers may be satisfied because they get the products they expected, but some consumers may be frustrated because they get products they don’t need at all. Therefore, some comments also believe that lucky bags are actually a disguised form of gambling. From a merchant's perspective, lucky bags not only attract consumers, but also serve the purpose of dealing with overstocked goods. 03

Although in principle the contents of the lucky bags will not be made public, in recent years many high-priced lucky bags, such as jewelry or high-end home appliances, will disclose the products for sale in advance, or give consumers a certain right to choose. . In addition, in order to meet consumers' needs to understand the contents of lucky bags, some merchants will also launch transparent lucky bags. Moreover, Japanese merchants now have lucky bags not only during the New Year. They also throw out such lucky bags during long holidays or discounts to stimulate consumption. There will also be advance blessing bags at various local festivals held by the private sector. Wrap prizes in lucky bags for people to win through games. In addition, large-ticket items such as cars or intangible items such as tour packages cannot be sold in bags, but they are still called "lucky bags." 04

Preparation before grabbing the lucky bag

1. First determine which brands you want to buy? Or what types?

2. Check the sale date and reservation date on the brand’s official website.

3. If you decide to queue up on New Year’s Day, check the address of the branch in your area.

4. Pay attention to the opening time of the store and the previous queuing time (usually you need to queue in advance if you want to buy) 05

The magical effect of lucky bags

Slow-selling products and overstocked goods belong to merchants A big worry. Businessmen at home and abroad in ancient and modern times have racked their brains and come up with various ingenious ways to sell their goods. Among them, Japanese lucky bags are the most successful. Every time after the Spring Festival or on an auspicious day for store openings, various stores and department stores in Japan often sell lucky bags. The price of a lucky bag is generally 100 to 200 yen. Although the price is reasonable, it is not very reliable. Some stores often put unsold overstocked goods into lucky bags to deceive customers. Therefore, people often complain to the newspaper, although occasionally lucky people can buy higher value ones. Since the bag can only be opened after paying, consumers have no idea what is inside before purchasing. Driven by curiosity, many people spend money to buy them again and again, so the business of "lucky bags" is always very good. Some department stores even launched hundreds of thousands of "lucky bags" in one go, making a lot of money.

Common Standard Lucky Bags cannot be returned or exchanged after they are sold. The lucky bag should contain commodities or commodity exchange coupons of approximately equal or greater value. Once the lucky bag is sold, based on the principle of fair trade, the rules of the game cannot be changed midway. To avoid fraud, employees of the organizer are prohibited from participating. If high-value prizes are involved, they are often publicly videotaped and witnessed by lawyers.

Lucky bags are not a disguised act of forced consumption. Except for the cost of purchasing lucky bags or the gift tax derived from high-value prizes, winners must not be forced to pay a high amount of the difference before they can claim the prize. Therefore, the act of selling discount coupons in the form of lucky bags may also involve fraud.

Related Promotions In recent years, department stores in Taiwan and Hong Kong (especially Japanese-owned department stores) have also launched lucky bags during the Lunar New Year to stimulate buying during the New Year holiday. There are also some Internet products that have launched some activities to send lucky bags.