How to write a copy about cosmetics?

Up to now, I have shared a lot of copywriting, but there is no cosmetic copywriting. Cosmetics are a very important category, especially many official WeChat accounts are selling cosmetics, so let's talk about cosmetic copy.

Before we talk about copywriting, let's talk about why girls wear makeup. Beauty is the eternal pursuit. Women are very concerned about others' evaluation of their appearance, and they are insecure about their appearance. Because of this, the queen has been asking the mirror. Who is the most beautiful woman in the world? How to write cosmetic copy? The expectation of beauty in cosmetics advertising. They make you feel inferior by comparing your appearance with the beautiful female models in advertisements, and suggest that if you insist on using them, you may become as beautiful as them.

The process of searching for self-suggestion through makeup ceremony is as short as five or six minutes and as long as twenty minutes. You need to know which bottle to use first and which bottle to use later, so makeup is actually very complicated. This is also the reason why most men don't like makeup. This is not just what the copywriter said. Think carefully before writing a copy. Who is the copy addressed to? Who are our target customers? What are the characteristics of our target customers? However, when we judge or write a copy, we seldom conceive the structure of the copy from the perspective of the target customer, which leads to no style, no personality and no place to attract consumers.

The target users of many copywriting are "all women", "all students" and even "everyone". The scope is too wide, and many people in the copywriting are not necessarily potential customers, nor do they necessarily have the corresponding spending power. With such a wide range of target users' positioning, it is difficult to really grasp accurate customers. Therefore, when thinking about who to talk about, we must refine the crowd and analyze it layer by layer. For example, target customers of exquisite skin care cosmetics choose target customers: women choose target customers: women aged 25-50 choose target customers: middle-and high-income women aged 25-50.