Is the ten-yuan ticket true? How do airlines do it?

The ten-dollar ticket is real. Airlines make profits through their own freight business, advertising for various brands, various capital operations and investments, while low-cost air tickets are draining losses.

The ten-dollar ticket is real. After the May Day holiday, the price of domestic air tickets to Thailand dropped rapidly. According to the 9 yuan Airlines applet, on May 12, the economy class fare from Guangzhou Baiyun Airport to Bangkok Don Mueang Airport was the lowest 10 yuan, and the lowest was 450 yuan. On May 14 and May 17, the lowest economy class fare for direct flights from Guangzhou to Bangkok was only 69 yuan. It can be said that flying abroad this season is only 10 yuan, and flying is really the price of cabbage.

As we all know, air tickets are not like train tickets, and the prices are basically unchanged. The air ticket price is greatly influenced by the market, and the reason is related to the superposition factors such as the increase of flight supply and the decrease of travel demand. At the peak of passenger flow, ticket prices will soar; In the off-season, the price of air tickets often drops to the end.

Recently, the World Health Organization announced that the COVID-19 epidemic no longer constitutes a "public health emergency of international concern", and China also implemented "B-level management" for the COVID-19 epidemic. At present, with the deterioration of the epidemic, the world economy and trade are gradually picking up, international flights are also recovering, and flights from China to Bangkok are also increasing; At the same time, generally speaking, May and June are the off-season, the demand has declined, and it is normal for air ticket prices to go down.

As the saying goes, things are rare. In the early aviation business, the number of aircraft was small and the transportation capacity was weak. Air tickets are naturally the main source of profits for airlines, and it is reasonable that air tickets are expensive. At present, airlines sell low-priced air tickets at a loss, not at a loss, but at a loss, and their air cargo business is the main channel for airlines to make money. ?

? First, airlines sell low-priced air tickets, not at a loss to make money, but at a loss. The rapid development of air freight makes airlines earn a lot of money, which in turn supports them to sell low-cost air tickets. At present, the plane is the fastest of all means of transportation. With the rapid development of air freight, "next-day delivery" is the pursuit goal of express delivery companies. With the increase of air cargo volume year by year, the profits of airlines have also soared. According to statistics, among the revenues of the three major airlines in China in 2020, freight revenue will be more, such as Air China's freight revenue of 8.5 billion yuan, China Southern Airlines' freight revenue of 165 billion yuan, and China Eastern Airlines' freight revenue of 15 1000 billion yuan. It can be said that the rapid development of air freight makes airlines earn a lot of money, while low-cost air tickets are lost at a loss. The rich shipping revenue returns of airlines support them to sell low-priced air tickets, thus achieving a virtuous circle of operation.

? ? Second, advertisements of various brands are a stable source of profits for airlines. Compared with advertising revenue, passenger transport is not the "main force" to make money. The advertising revenue of airlines is just like the cinema can not only sell movie tickets, but also sell popcorn, drinks and various snacks to make money. Airlines can make money not only by selling air tickets and transporting goods, but also by advertising brands. At the airport, we can see all kinds of advertisements everywhere, either through the display screen or through physical advertisements. Advertisements of various brands need not be funded by airlines, and airlines only need to provide venues or accessories. For example, the annual advertising fee of Spring Airlines fuselage is as high as 7.5 million yuan, which shows that advertising is also a stable source of profits for airlines, and low-cost air tickets are draining at a loss.

In addition, all kinds of capital operation and investment that airlines participate in are also the main sources of airline profits. Generally speaking, airlines' related capital operation and long-term and short-term investments, mainly including aviation oil futures, finance and aircraft leasing, are also the main sources of profits for airlines. In addition, other income of airlines other than passenger services, such as the declared value surcharge of luggage, goods and mail, aircraft rental, route compensation income, etc. It is also a stable source of income for airlines. Compared with the above income, air passenger revenue is only a small part of airlines.

To sum up, 10 yuan ticket is real, and ticket sales are only a small part of airline revenue. Airlines mainly make profits through their own freight business, advertising for various brands, various capital operations and investments, so as to maintain their competitiveness and profitability, while low-cost air tickets are a drain on their losses.