Views on "Traditional WeChat Service" and "Amway" Mode

"Traditional WeChat business" and "Amway" will never disappear. It is also the so-called "pyramid scheme" in the eyes of many people, and it will always reappear in some form of packaging. Because this model is the fastest and craziest in terms of consumer profit growth and user fission growth, how many profit-oriented business businessmen can hold on and don't want a piece of the action?

When Amway entered China, it achieved crazy and rapid growth with this "direct selling model", and the first envy was "China Ping An".

Obviously, the sales model of Ping An Insurance is based on Amway. Let me first talk about the general framework of the "Amway" model. Traditional sales enterprises are enterprises to employees, employees to customers and consumers, and employees earn commissions from consumers' sales performance. Then Amway's model is that both employees and customers earn money, employees are both employees and customers, and even employees' self-purchase can be counted as your own performance, plus your distribution superiors can get commissions from your self-purchase performance and customers' sales performance. Therefore, it will lead to two controversial crazy results, one is crazy to pull people's heads, and the other is that superiors will madly advocate you to "pay for yourself."

Ping An Insurance doesn't have its own stable insurance sales channels at all, and some plunder the customer resources of relatives and friends around it. When this part is almost or ignored, your superiors will advocate that you "buy insurance yourself" or buy it for your family. For example, Ping An's "self-purchasing" model also allows employees to earn money at various regular internal examination study and training meetings, which require employees to pay for themselves. This model is similar to Amway's. So if you look at Ping An Insurance, 366 of the 365 days in a year are online recruitment. Why? On the one hand, it shows that their employees are highly mobile and their jobs are unstable; On the one hand, it is because they recruit customers instead of employees! Anyway, a person I knew before didn't make any money in Ping An Insurance, and he even bought insurance for himself with his credit card, which was equivalent to a loss of 65,438+tens of thousands. There are also many "self-purchased" cannon fodder like "Amway", and a set of broken pots and pans costs tens of thousands of dollars.

"Ping An Insurance" really became the top 500 in the world by relying on the "direct selling mode" of "Amway", so do you think it is crazy? Other traditional insurance companies are naturally jealous, so the sales model of many traditional insurance companies is basically the same as that of "Ping An Insurance". "Insurance is a good thing", but it is different from "domestic insurance is a good thing". The domestic insurance market is defiled by the vicious expansion of "Ping An Insurance", which leads many people to see insurance sellers as if they were ghosts. In foreign countries, insurance is a thing with high popularity and recognition, and the credit system is also perfect. If something goes wrong and you don't lose money, you will be punished by the regulatory authorities to bankruptcy. Moreover, foreign insurance prices are cheaper than domestic ones by more than half. Look at what the domestic insurance market has become because of the vicious expansion of Ping An Insurance. Insurance has become a "universal insurance", everything can be compensated, dare to talk nonsense. Something really happened, and nothing can be compensated, saying that the employees at that time had resigned. We don't know what he told you at that time, so we tried to evade it with such various reasons and methods. Even today's "insurance" has been linked to "financial management". Is there a full return, or even how much annualized income is considered "insurance"? Not as good as the five risks in our country.

So this is why there are so many crazy pyramid schemes in China, and its model is a more crazy "distorted version" under the "Amway" model. "Low price version" or "conscience discovery". For example, some leather bag companies have also joined the crazy investment, and there is no substantial difference in making money with this model. The "traditional WeChat business", including those selling mask cosmetics on WeChat in recent years, is also an "Amway" model. Do you think it can make money? The head WeChat business must be profitable, and it earns more than you think, but at the same time there are also many "self-purchased" stepping stones for hoarding goods. The "party" of that year was also this model. Because there was no "direct selling license", he was suspected of pyramid selling and was fined at a sky-high price.

Including the big platform like Taobao now, in the case of e-commerce traffic under siege, it is also borrowing this "direct sales model" curve to save the country. For example, Taobao's "Taobao shop" is basically the same model, which means "saving money by self-purchase" and "earning commission by sharing with distribution". At the same time, you can also earn commissions from the performance of the distributors you develop. It will cost 10000 yuan just to open the Taobao Consumer Protection Fund of Taobao Store, and at the same time, it will attract several people. Is the threshold of payment agency the same as that of "traditional WeChat business"? It's just that Taobao's consumer protection fund acts as a deposit and can be taken out when not in use. As long as you have been doing Taobao, the consumer protection fund has been in it. How do banks make money? Most people would, right? This model is indispensable for "self-purchase" and self-satisfaction. Including JD.COM, an investment brother who learned the essence of Tencent by copying his homework, he also created the homonym of "fragrance" and "sharing", and the mode is basically this "direct selling" mode. So why didn't Taobao's "Taobao Store" make a big publicity on the table, including the official announcement that it was a "social e-commerce" and a "community e-commerce" like S2B2C? This is a bit far-fetched, because it is similar to the "traditional WeChat business" and "Amway" model, so why is the current "Taobao shop" the previous "traditional WeChat business"? What really belongs to the concept of S2B2C community e-commerce model is "Little Red Book", that is, the source brand merchants connect fans and customers, and then they connect customers and consumers.

The models of "traditional WeChat business" and "Amway" will only appear in different ways, and many of them just remain unchanged. In fact, the underlying logic of some patterns is similar, but the form is slightly packaged.

In a word, I am neutral about these models. As a businessman, "affection" and "lofty" are often not good things. I'm just telling you these patterns. If you think there's nothing acceptable, just do it. I just told you not to step into the pit of these modes and not to be trapped by the "self-purchase" mode. Don't buy anything anyway. I came as a salesman, not as a customer. When I ask you to buy insurance for you and your family or something you don't really need, don't just buy it for yourself as a show. The same is true of other models such as Amway. Don't be cannon fodder, be a stepping stone to others. Some make you pay a high admission fee, so you have to weigh it yourself. Is it worth your involvement? Can you become a person on the pyramid and earn it back?

This model is not to say that it is completely useless. As long as it is filtered a little, it is still worth learning. For example, Studying in Fan Deng also draws on this model to develop fission members, that is, seed students are allowed to be dealers, and they can earn a certain commission by recommending them to friends, and friends can enjoy certain discounts through your recommendation. At present, many branches of "Reading in Fan Deng" all over the country are actually franchisees and distributors, only borrowing the brand of "Reading in Fan Deng", which has nothing to do with Fan Deng himself, except Fan Deng's own direct selling club. Therefore, indirectly, "Reading in Fan Deng" has formed many ip matrices on Tik Tok, because they are drained by distributors, thus quickly opening up the membership development and brand influence.

Similarly, many brand shoes made by Nike Adidas in China are actually brand shoes made in China, which has nothing to do with Nike Adidas abroad. Others just sell you the right to use a brand.

I'm the captain.