How to write the first circle of friends of WeChat business?

Positioning is to set a tone for your friends. The circle of friends who want to do a good job in WeChat business is not random, but purposefully around a center.

First, position yourself. Wechat business is retail or wholesale, or wholesale and retail together! Secondly, to locate your own users, who are your users? Thirdly, the positioning of content, how to publish relevant content to satisfy users; Finally, channel positioning, through what channels.

In fact, it is to establish a good image of yourself and let people know how you feel at a glance. For example, the retail-oriented WeChat business should share its own skin care experience and cases, and share more professional skin care knowledge, so that your customers will be convinced! If it is wholesale-oriented, it is necessary to highlight the team strength and personal earning ability, because for wholesale customers, marketing is often thought to precede products.

Second, refine the selling point.

Wechat business is actually a product. As long as the selling point is strong enough, someone will buy it. Moreover, refining the selling point should go straight to the essence. For example, many people now sell masks, which are always said to be hydrating, whitening and anti-wrinkle. These are the functions of masks, but they do not convey the relationship between products and consumers to consumers. For example, hydrating, you say that this mask can make the skin tender, not easy to get oily, and fade spots, so consumers will want to buy it, because spots and oily faces are their pain points. This mask can just suit the remedy to the case and has strong connectivity. The same is true for recruiting agents for the team. Teams that focus on recruiting agents should pay more attention to the value that the team can bring to individuals, such as income, rather than focusing on products.

Third, classification

If you want to build a good circle of friends, you should make friends consciously and divide your circle of friends into good categories. It can't be product advertisements all day long, and it can't be delivery information. But should cross each other without losing the center. I have seen a WeChat business circle of friends with a mask. Her copywriting is all about cases, product skin care knowledge, delivery and collection. It is very clear-cut, professional and convincing.

Fourth, the format

In the era of mobile network, marketing information typesetting must focus on "fragmentation" and "mobility". Just grasp the following specifications. Don't have too much copy content, just 2-4 pictures. If it is not necessary, don't have too many words and pictures, and the customer will not look so laborious.