How to classify the soft text types of WeChat official accounts, these five types should be clear.

This kind of soft text has a wide audience and a low level of knowledge, so the story is reasonable and the structure is clear, which means there is a certain audience base. However, for advertisers, the soft stories of story types have a shallow impression, which makes it difficult to form a product image, and the communication effect is also debatable.

? 2. News types

This kind of soft text completely copies and pastes news articles to WeChat platform. Articles are rigid and boring, and you often know the content by looking at the title. Results the conversion rate is low, so it is not recommended to use it, and it has been basically eliminated.

? 3. Types of knowledge dissemination

This kind of soft text has certain directional communication ability to the vast majority of consumers, and the audience is often easy to accept the views of soft text, but the channels for focusing on the audience are narrow, which is not easy to cause explosive communication effect. This is because with the advent of the era of knowledge payment, more and more brands hope to improve the popularity and market reputation of their products by spreading key product information and popularizing industry knowledge.

? 4. Category of resource reading guidance

This kind of soft text is full of product-related information, such as product name, composition, efficacy, price, purchase channel and so on. This kind of information is often rarely paid attention to by the audience for a long time, and the communication conversion rate is relatively low, which is only suitable for some brands to use for specific audiences.

? 5, guessing interactive class

This kind of soft text is very popular with the audience. Many viewers are keen to release pressure by spitting, which has played a positive role in the promotion of products in a subtle way. A major feature of new media is that it allows the author to interact with the audience at any time.