What are the skills of selling a house?

Sales speech is actually a persuasion skill, and it is a process in which salespeople change their views through information transmission. Below I sorted out the speaking skills of selling houses for your reference.

Talking skills in selling houses.

As a salesperson, the biggest taboo of 1 is to judge people by their appearance. Don't guess whether a guest can have purchasing power according to his clothes. If you treat a guest with a strong vision and attitude, there is no doubt that you will lose one or more potential customers behind him.

Have a thorough understanding of every type of house sold. When guests ask about any apartment type, they can quickly recall relevant information in their minds, such as several rooms and halls, north-south orientation, pool area and so on.

Don't keep talking about selling a certain type of apartment from the beginning, it's disgusting. Listen carefully to the customer's requirements, such as do you want split floor, duplex, street or inner floor? Combining these information, the apartment that best meets the requirements of the guests is given.

When introducing a house, you can talk more about the advantages, such as the low-rise room is convenient for the elderly to move, and the high-rise room has better air quality? Never make a false cover-up of serious injuries or obvious shortcomings of the house. Sometimes telling the truth will win the favor of the guests.

If the guest can't make a decision on the spot, the salesperson can't show his dissatisfaction. You can send the introduction materials of the apartment type on your own initiative, please take them home and study them carefully, and send your own contact information, indicating that you can contact yourself at any time.

Five skills of second-hand housing sales

Second-hand housing sales skills 1, low-key commitment, super cash. Establish credibility and don't make promises that can't be fulfilled. Keep your word and you must abide by it.

Second-hand housing sales skills 2, pay attention to small things. Get into the habit of answering phone calls, emails and other replies quickly. Follow up, follow up, follow up again.

Second-hand housing sales skills III. Keep in touch with customers and keep records. Take some time to record meetings and telephone conversations. Keep a written record of customer service? -This is very effective when the customer is reassigned to another customer service representative.

Second-hand housing sales skills 4. Send promotional gifts to the customer. For example, coffee cups and calendars with company pictures or contact numbers printed on them.

Second-hand housing sales skills 5. Establish a feedback system to understand how customers evaluate the quality and quantity of services you provide. Service is not pre-set and imagined by you, but depends on how customers perceive and evaluate its value. For customer service, the customer's perception has the final say.

Selling house quotation skills.

1, high and low trend quotation

This is designed for guests who pay attention to identity and status. This quotation method first tells the guests the highest price of the hotel, so that the guests can understand the high-standard rooms provided by the hotel and the supporting environment and facilities. When the guests are not interested, they will turn to selling rooms with lower prices. Our receptionist should be good at using language skills to persuade guests to enjoy high prices and induce them to make a purchase decision. Of course, the quotation should be relatively reasonable and not too high.

2. Low-high trend quotation

This kind of quotation can attract guests who have compared the prices and bring a broad tourist market to the hotel. This quotation method is beneficial to the competitive advantage of the hotel.

3. Arrangement quotation method

This quotation method provides all the current prices of the hotel to the guests in a certain order; That is, quote the lowest price first, then the highest price, and finally the middle price, so that guests have the opportunity to choose a moderate price. In this way, the hotel not only adheres to the clear price tag, but also maintains the business ethics, which not only facilitates the guests to choose freely in the whole house price system, but also increases the chances for the hotel to rent high-priced houses and gain more benefits.

4. Optional quotation

Using this quotation method, the operator at the front desk needs to be good at distinguishing the ability of customers to pay, and objectively choose and provide a suitable price range according to the interests and needs of customers. Generally, there should be no more than two quotations, so as to reflect the accuracy of estimating quotations and avoid hesitating when choosing quotations.

5. Interest-induced quotation

This is a way to give some extra benefits to the guests who have already booked a regular room, so that they can give up their original reservation and buy a room with a higher price.

6. Weaken the price importance of quotation.

This kind of quotation is to put the price in the service provided, weaken the weight of intuitive price and increase the possibility of customers buying. This kind of quotation is generally described by the receptionist at the reception desk in oral language, emphasizing that the services provided are suitable for the interests of customers, but not too much.

7. Flexible quotation

Flexible quotation is a method to make flexible quotation to guests according to the current hotel price and the specified price fluctuation range. This quotation is generally decided by the revenue management center of the hotel. According to the actual situation of the hotel, the quotation is appropriately floated within a certain price range, and the needs of the guests are flexibly adjusted, so that the room occupancy rate and economic benefits can reach an ideal level.

Six skills of selling a house when selling it.

1. Ruyi's first move to sell a house: don't estimate the price of the house based on experience.

When housing transactions, buyers and sellers focus on the price again. The owner always feels that the price has reached the bottom line, but the buyer just doesn't appreciate it. Therefore, it is very necessary to make an accurate price evaluation of the house before selling the house. There are many factors that affect the house price, but most homeowners use experience to estimate the house price, so there are many fuzzy components in the estimated house price, so it is difficult to ensure the optimization of the income from selling houses.

In order to evaluate the house price reasonably, it is suggested that the owner comprehensively evaluate the house from more than 60 indicators in nine aspects, such as the geographical location, traffic conditions, building age, building form, building quality, room structure, property management, residential environment and living facilities. Then, referring to the current average selling price and current supply and demand of similar houses in the same area, the optimal price space of the house is calculated.

For homeowners, this is an ideal price space; This is a reasonable price space for buyers. Based on this price space, the house can not only sell at a good price, but also be sold more easily.

2. Sell the house as you wish. The second trick: Beauty is in the eye of the beholder.

At present, the relationship between supply and demand in the second-hand housing market determines that the ownership of housing prices is in the hands of the owners, but it is the buyers who ultimately pay the bill. As the saying goes, beauty is in the eye of the lover, and the more the house meets the needs of the buyer, the higher the value in his eyes; The more the homeowner can sell the expected price. Therefore, in order to sell the house at a good price, finding the right buyer is the key.

Finding the right buyer is to find those buyers whose family habits need to adapt to the appearance and characteristics of the house. To do this, we must first find out what kind of family habits and needs our house is most suitable for; Then find out which groups the sellers with this demand are mainly distributed in; Finally find them and sell them the house.

In this way, through the correct group identification and positioning of buyers, homeowners can find the people who value their houses the most? Which one? Let the house come true? Beauty is in the eye of the beholder? The effect.

3. The third measure of selling a house is to highlight the charming measurements of the house.

After finding the right buyer, the next thing to do is how to add charm to the house in the eyes of the buyer. There is no perfect woman in the world. You think a woman is beautiful because your eyes are attracted by what she attracts.

So is the house. If you want to sell a house at a good price, you must let the buyer like your house from the heart, so you should tap the charm of the house and let these charm points deeply attract the psychological attention of the buyer.

When selling a house, if you can highlight the charm of the house, that is, the main value-added factor, it will definitely make the house appreciate rapidly in a short time. Therefore, the owners need to explore the advantages of the house with the help of professionals on the basis of understanding the house, so that buyers can fall in love with your house.

4. Sell the house as you wish. The fourth measure: erase the crow's feet of the house.

After finding out the main value-added points of the house, we should also find out the main value suppression points of the house and do some improvement measures around these points. This can effectively cover up some defects of the house, thus enhancing the visibility of the house.

For example, poor lighting in a house can be remedied by painting white walls and installing mirrors; If the house is not well ventilated, simple green plants can be properly placed in the lighting. If you want to sell a house at a good price, the owner must start with the details of the house and leave a good impression on the buyer.

People who erase crow's feet from their eyes will soon be much younger and more beautiful. ? So is the house.

5. Ruyi's fifth move to sell a house: the growing gold ingot

A person buying a house is not only for home life, but also an investment, and it is a large investment. Therefore, in the process of housing transactions, owners should take the future appreciation potential of housing as an important card to increase their bargaining weight.

From the perspective of house appreciation, this paper analyzes the investment in one's own house, and uses convincing data to make buyers realize that they are not only buying a house, but also a growing gold ingot. This can make buyers pay attention to the appreciation of real estate, reduce the psychological pressure brought by housing prices to some extent, and promote the rapid transaction of housing.

6. ruyi buyer's sixth move: turn the house into chicken soup for the soul.

Negotiation is a key link in second-hand housing transactions. For the seller, there is only one goal of negotiation: to sell the house at a good price and sell it as soon as possible. In order to achieve this goal, the homeowner needs to learn a communication skill in negotiation: turn the house into chicken soup for the buyer's soul.

Therefore, in the process of accompanying property buyers to see the house and negotiate transactions, we should not talk about the house on the house, but should render the main value-added points of the house from the perspective of home life. In other words, what buyers see is not a cold house, but a warm future home life situation. In this way, the house has become the buyer's soul chicken soup. So buyers will think that you are communicating with both parties equally. Therefore, his negotiating position will become close and flexible. The two sides communicate in this position, and the transaction will undoubtedly be smooth and harmonious.

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