Yanghe is going to sell ice cream. Why do wine companies like "cross-border" ice cream?

Yanghe Winery recently published an article about Wenchuang blind box ice cream, suggesting that there will be ice cream with various flavors and ice cream with hidden wine flavor, which indicates that another liquor enterprise has joined the ice cream industry. Prior to this, LU ZHOU LAO JIAO CO.,LTD Co., Ltd. launched "Fragments" ice cream, and Maotai launched its flagship ice cream store, which sold well.

The reason why so many liquor companies make ice cream across borders is not because liquor sales are not good, but because of these four reasons:

There is a big ice cream market, and I want a piece of it. Now ice cream sales are not limited to summer, there are buyers all year round, and the consumption scale continues to rise. This is a potential consumer market. In addition, the ice cream production process is simple, the raw material cost is not high, and the product profit is high. Many wine companies can set up an ice cream sales production line without too much investment.

Young people are the main force of ice cream consumption, and liquor companies want to improve their popularity. Nowadays, young people are not interested in liquor companies, and their consumption concepts have changed, so they will not spend too much money on liquor. Faced with this kind of future consumers, it is inevitable to start with the main consumption channels of young people and enhance their brand awareness.

It is in this case that many wine companies began to make ice cream to enhance the awareness of affiliated wine culture. Through this kind of friendly interaction, the exposure is constantly increased, so that young people can recognize their own wine brands, which is conducive to attracting potential consumers.

It is a good attempt to explore the cross-border operation of wine enterprises. In recent years, the sales channels of wine enterprises have been fixed, and the sales quota has not changed much. Seeking new economic growth points is the current task of many wine enterprises. However, the cost of ice cream is low, and it doesn't need to invest too much high-quality services or consider word of mouth. It can be sold by following the basic laws of the ice cream market and using the wine company's own brand as a support.

In this process, no matter the operation is good or bad, it can stop loss in time, and it can also summarize the lessons and experiences of cross-border operation, providing realistic data for the next development of wine enterprises.