Can public relations produce benefits? Please elaborate on the case.

Yes Planning the activity tendency from the perspective of participants can attract consumers to participate in activities with strong marketing tendency, while those who have feelings for brands and good communication can participate in public relations activities before they have consumption intentions. It can strengthen the penetration of brand image into public relations audience and promote potential consumer groups to participate in public relations. In the process of cultivating public relations audience, enterprises can not only gain word-of-mouth and spread word-of-mouth, but also gradually transform some people into "loyal" customers who agree with brand value.

The goal of public relations activities is to improve the living environment quality of society and industry by actively spreading the enterprise and its brand image, culture and ideas, and to provide guarantee and promotion for the development and benefit of enterprises. The benefits created by public relations activities for enterprises belong to intangible value, including charity, social sponsorship, press conference, product launch, publicity and advertising, crisis public relations and other thematic directions. It is based on the brand and internal and external relations of the enterprise, which generates benefits in the overall survival and development environment of the enterprise through activities and provides public opinion support for unknown risks and crises.

PublicRelation refers to a series of public activities of an organization to improve the relationship with the public, promote the public's understanding, understanding and support of the organization, and achieve the purpose of establishing a good organizational image and promoting commodity sales. Its original intention is that social organizations, collectives or individuals must establish good relations with all kinds of internal and external public around them. It is a state in which any enterprise or individual is in a state of public relations. It is also an activity. When an industrial and commercial enterprise or individual consciously takes measures to improve and maintain its own public relations, it is engaged in public relations activities.