Copywriting skills of good products

1, concise, concise, is to use as few words as possible to express as much information as possible, which is a fine tradition of Chinese writing and the highest guiding principle when writing copywriting sentences.

2. Use simple sentence patterns. Simple sentences here specifically refer to two aspects, one is semantic simplicity, and the other is structural simplicity. Simple semantics means that only one core is expressed in one sentence, and then information is enriched in this core to make people full of emotions. Of course, some sentences can contain two cores, but you should make sure that your writing reaches the level of wooden heart. Simple structure means to keep the sentence structure simple, try not to use complex sentences and avoid too many twists and turns. If possible, it is best to use a declarative tone, and the sentence contains at most two commas.

3. Embedding "disharmonious" words. As we said above, the fluency of information is the basis of a good copy sentence, but then there is a problem. Too fluent information will make people turn a blind eye. Therefore, on the basis of fluency, some unharmonious word elements can be added, which can not only attract readers' more attention, but also induce readers to think further.

4. Sentences with strong emotions and clear emotional directionality can not only arouse readers' buzz, but more importantly, stimulate readers' desire for communication. This is why Mi Meng's article is so sensational. It also explains why classic sentences generally appear in the form of declarative sentences, because the meaning and emotion of declarative sentences are the most intuitive.

5. Control the rhythm and prosody of sentences. In business writing, we can also learn ancient poems or parallel prose in the same way. By controlling the rhyme, tone (flat tone) and number of words, the text becomes rhythmic and rhythmic, making readers read more smoothly and spread more "sticky".

6. Expressing "innovation", the essence of creative work is actually to reconnect things that others can't associate together according to some logic and create a different expression. To sum up, the key to creative copywriting lies in abandoning people's cliches under the inertia thinking and using new thinking to interpret things, connect things and express things.