How to choose the agent operation mode of Taobao shop

We all know that Taobao is very mature now, and we are enjoying the convenience brought by the Internet all the time. For example, Taobao is one of them. He brings convenience to our life with new online shopping methods and is favored by many businesses. But as we all know, the more businesses settle in, the greater the competition will naturally be. If you don't manage the operation, there will be no income, but the biggest headache for Xiaobai sellers is that they don't know how to operate. Today, we will discuss with you how to run this service on behalf of others.

The agent operation mode of Taobao stores means that the shopkeepers (market stores and mall stores) entrust the store's sales, customer service, decoration, optimization, through train and marketing planning to Taobao company for management, and after the professional personnel of the agent operation company conduct qualification examination on the store, they adopt the promotion and marketing methods suitable for the store and products without violating Taobao rules, thus effectively improving the store flow, conversion rate and comprehensive competitiveness of the platform. The content of the service generally includes 1. Market research/operation plan for building online sales platform: according to the situation of brands and online consumers, determine the brand positioning of online sales and formulate a three-stage plan. Project team formation: Online camp establishes a complete project team for each customer and helps enterprises cultivate their own teams. Stationing platform: provide one-stop service in high-traffic e-commerce platforms such as Taobao. Shop design and decoration: according to the brand positioning to determine the design style, provide professional web design. Product distribution on shelves: upload product information to online sales platform according to a certain template. Online shop management norms: establish online shop rules and regulations and standardize management.

2, brand marketing promotion soft text implantation: blog, forum, SNS soft text advertisement implantation. Brand theme activity planning: launch theme activities regularly and participate in Taobao's fixed marketing activities regularly. Marketing tool application: Taobao 123show, taobao guest, video and other promotional tools. Circle marketing: the establishment of shop SNS community, such as the independent site of shop interaction with consumers (Taojianghu), the construction and maintenance of product help, etc. SEM and SEO optimization: improve the click-through rate and conversion rate of the store; Shops regularly promote sales outside the station. Advertising: advertising planning and effect tracking feedback, to maximize resource efficiency, to help enterprises promote the use of Taobao and other marketing tools for training. Customer management: customer relationship management team and return visit mechanism. Channel management and control: maintain the brand image of the network and punish network infringement and piracy.

3. Positioning of product shooting and art service shooting: The professional visual merchandising team provides suggestions and confirms the style requirements with customers. Shooting planning: shooting mode selection, model selection, makeup matching, scene selection and creative conception. Official Shooting: Professional models can be shot in various forms, such as both inside and outside, tiled shooting, and there are two high-profile studios in Hangzhou and Beijing respectively. Post-image processing: color, proportion and structure adjustment; The finishing touch of the page, adding design elements.

4. Online store operation service data analysis: statistical analysis of online sales data of industries, brands and stores. Sales support: sales team formation, accurate sales based on data support and improvement feedback. Software support: the online shop data is connected with the company's order inventory system to realize synchronous management and distribution platform construction; recruiting and contacting distributors and spreading distribution channels. Logistics support: provide logistics interface and provide training for customer logistics department. Store management software: use store management software for daily store operation and monitoring.

5. In-depth strategy report on the overall e-commerce plan of e-commerce enterprises: tailor a set of e-commerce solutions from platform construction to brand promotion for customers, and choose the best channel integration. Independent B2C platform construction: An independent B2C platform with independent domain name and transaction and payment functions based on the underlying data of Taobao. Network promotion strategy consultation: overall brand promotion scheme formulation and budget consultation. Network specification counseling: There are many rules to be learned on the network platform to ensure the normal operation of the store. The online camp will provide senior platform operation standard counseling services. Customer company team training: help customers cultivate internal teams and improve their e-commerce capabilities.

Service characteristics of agency operation The company has a strong professional and technical team, providing businesses with professional and high-conversion practical experience, which does not require businesses to spend a lot of time and energy managing stores, but only needs to manage delivery easily; Moreover, the company can increase the flow of shops and increase income in the shortest time, so that this time is a money society, which is the best way to save costs.

Mature team

Many companies that build their own teams have failed for a simple reason: team members have no basis for cooperation, and it takes at least two years to build a mature team from unfamiliar running-in to tacit cooperation with each other, while the progress of the Internet is changing with each passing day, and the market will not give you time to build a team. A mature team can help you save most of the time cost, set aside more time and financial resources for marketing, and win more market opportunities.

Strong brand communication

Relying on the powerful communication power of the Internet, we can easily build well-known brands on the Internet and quickly enhance brand awareness and influence.

Passenger flow is more dense.

Help sellers stand out from millions of online shop sellers, and the search probability is unparalleled, which quickly attracts buyers' attention and brings massive page views.

Invoice management details

Unique store sales data report to keep abreast of store sales and inventory management. Account details, profit settlement, one step in place.

Personalized promotion scheme

Based on the actual situation of Taobao stores, we often plan various personalized promotion plans, such as giving them when they are full, and discounting packages.

The process of proxy operation is 1. Outsourcing companies evaluate stores and goods.

2. Both parties negotiate and sign an agreement on the operation of the store hosting agency to pay the agency operating expenses.

3. The rights and obligations of both parties to perform the contract after the contract comes into effect.