What does an agent do?

An agent, also known as a business agent, is a general agent who is entrusted by others to facilitate or reach a transaction for others within the scope of his industry practice. It is a kind of business behavior for manufacturers to give merchants a commission to take care of business on behalf of enterprises. The ownership of the goods represented belongs to the manufacturer, not to the merchant. Because merchants do not sell their own products, but sell them on behalf of enterprises. So "agent" generally refers to the business unit that earns agency commission.

After understanding the basic concepts, let's talk about the characteristics of agents:

The main responsibility is to facilitate and reach a deal for themselves;

Must permanently engage in activities entrusted by others;

Is an independent commercial operator;

An agent is not necessarily a businessman, but also for profit.

In fact, the above explanations about agents are conceptual. If we really want to express them in simple language, it should be similar to what Bian Xiao understands. But in any case, agents are middlemen of channels, which need to be authorized and signed an agency agreement to complete, and the power of agents is only within a certain range.

Generally speaking, the role of agents is to share the risks of manufacturers, so that manufacturers and agents can drive the market together and reduce the operational risks of manufacturers. At the agent level, in addition to setting up a general agent, agents can also set up a first-class agent or regional agent according to the channel model of manufacturers, and cooperate with terminal sellers at the same time. In this way, agents have changed from simple distribution to channel maintainers with management functions. In addition to business management, agents also have many functions such as brand management, promotion management, service docking and financial management.