Panda cheese advertisements have become popular on the Internet. What creative advertising videos have you seen?

It can be said that the panda cheese advertisement is a classic, but there are still many classics in the advertisement.

I think the most impressive advertisement is the advertisement of centenarians. Many people don't understand its meaning. In fact, this is a sad love story. 52-year-old Descartes met 18-year-old Swedish princess Christine. Descartes was down and out, and he didn't want to ask for charity. He just studies math problems with a broken pen and paper every day. One day Christine's carriage passed the street and found Descartes studying mathematics. The princess got off and asked. Finally Descartes found that the princess was very talented in mathematics. A few days after his farewell, Descartes was told that the king wanted him to be Princess Christina's math teacher. In the following years, Descartes and Christine fell in love, and the king found and killed Descartes. In Descartes' last love letter to Christine, the mathematical coordinate equation of r=a( 1-sinθ) appeared, and it was solved into a heart-shaped pattern, which is the famous "heart line"? . This love letter was finally collected in the Descartes Museum in Europe. The concept of substitution in the advertisement is to compare the water of Baisui Mountain to this unique love letter, which means "classic, romantic, unforgettable and eye-catching". ?

Another advertisement is Nongfu Spring. The classic is its advertising slogan, "Nongfu Spring is a little sweet", which does not require that the water must be a little sweet. Sweet water is synonymous with good water, just like coffee is bitter, but Nestle coffee says it is delicious, which means it is good coffee. There is a word in Chinese called "sweet spring", which means sweet water. "Sweet" not only conveys good product quality information, but also directly reminds people of sweet and refreshing spring water, which will naturally feel "a little sweet" when drinking. We don't produce water, we are just porters of nature. The implication is that the production process of Nongfu Spring is healthy and ecological, which eliminates the worries of the public.

In fact, product marketing and advertising play a great role, and advertising is also a mode of commercial competition. I hope that China advertising can continue to produce high-quality products with profound connotation and commercial value.