Chang' an and Geely were in trouble and lost the pattern of export gas.

? Less than a week after the launch of Geely's high-profile Galaxy series, friends came to find trouble-Changan sent a lawyer's letter through a law firm, claiming that Geely's "Galaxy Light" prototype has a lot of similarities with Changan's concept car and production model, which is suspected of infringing on Changan's intellectual property rights. The full text is as follows:

Geely responded quickly afterwards. The general content is that Galaxy Light is a product independently developed and designed by Geely, and there is no plagiarism or infringement of other people's intellectual property rights. The full text is as follows:

After reading it, Rutting Jun looked puzzled and wanted to laugh it off, but after asking several designers around him, he felt it necessary to explore the essence of the incident. After all, keeping silent these days is a "lawyer's letter warning". I don't think this is a good trend, and it is certainly not limited to the car circle.

Do you like it?

First and foremost, does Geely's Galaxy Light look like Changan's car? I don't think so. We said in the push of Galaxy a few days ago that the work of Galaxy Light is quite amazing if it is a production car, but it is not eye-catching if it is only a concept car. We also said that the design elements of Galaxy series mass production products are still very limited at this stage. Galaxy L7 and Galaxy Light are not only different in spirit, but also very limited in appearance.

▲ Light of the Milky Way

▲ Deep Blue 03

Because the galaxy lamp is sleek, although the shape of the lamp group and bumper part is still sharp. Changan probably thinks that the shape of the headlights and bumpers of Galaxy Light is similar to their dark blue 03, and the design method of "borderless" air intake grille of Galaxy Light draws lessons from the design of some models in Changan.

▲ Chang 'an Unification -V

However, in terms of the overall body shape, Galaxy Light can be said to have no similarities with any model of Chang 'an, because all models of Chang 'an have recently adopted a more angular design style, except Lu Min.

▲ In addition to the sharp light group, the Milky Way light has a circle.

If you really want to say that the details are similar, then we can say it more carefully.

The first is the headlight group. The headlight line direction of Galaxy Light is indeed similar to that of Changan Deep Blue 03 and other models, but in fact, many models have adopted this design style, and the specific modeling details are completely different. I even think that this light band of Galaxy Light is more like lotus ELETRE, but lotus is auspicious. Even if it is really "like", Lotus will not sue Geely for plagiarism.

Secondly, the shape of the bumper area. Similarly, they are similar in general shape, but are they similar? There are many models with similar designs, and Changan is definitely not the first manufacturer to adopt this design.

▲ Do you think the lower bumper design of Audi Q3 is similar to Changan Deep Blue 03 and UNI-V?

There is also a "borderless" air intake grille. Although this design technique is widely used in Changan's current models, it is not the patent of Changan. What's more, Geely's Galaxy Light does not have a real air intake grille, but only uses lights to simulate the effect of the air intake grille.

▲ Another representative of "Borderless" China Network

In fact, these design similarities are common in the automobile industry. Recent examples are Tucki G9 and Ideal L7/L8/L9, which also use penetrating light strips, so many people say they look alike, but I don't think they look alike at all. The light strip itself is different in details, and the two brands are very different, plus other aspects of design and treatment.

After Mercedes-Benz pioneered the "dual screen" in the S-class of the W222 generation, a large number of other brands (especially independent brands) also adopted similar designs. Therefore, similar design elements are not entirely the basis for judging whether to plagiarize.

As we also said a few days ago, the tail of Geely's Galaxy Light is like putting the tail light of Porsche 9 1 1 on AMG GT's ass. Unexpectedly, it is not Porsche that wants to sue Geely, but Changan.

If this is also called plagiarism, it is a thief shouting to catch a thief.

Anyway, we don't think that Galaxy Light copied Chang 'an at all. What is plagiarism? "Gemstone Terrace" means "Landwind Aurora". It must be admitted that the early cars in China have more or less traces of plagiarism, but today, everyone has long known that plagiarism is not feasible, let alone one of the best Geely in China? If Chang 'an thinks this is plagiarism, it will be very interesting.

For a long time, we all think that Chang 'an's models do have a good performance in design. Their early products, such as Yuexiang V7 and Ruicheng CC, can be regarded as relatively brilliant designs in the same price market at the same time. However, this does not mean that there is no "negative news" in Chang 'an's design. Take Ruijing CC as an example. The interior of this car easily reminds you of BMW. In fact, we don't think this is plagiarism, but at most we learn from it.

Yidong XT is also a car with relatively outstanding value in Changan product line, but it is quite similar to Buick Hideo XT in body design style and even the naming of "XT", but we don't think it is plagiarism.

Speaking of Chang 'an's new energy "new force" Deep Blue 03, we actually think this car is very original. If you want to say which car it copied, it is definitely not. But sometimes from some angles, you will think that Deep Blue 03 is a bit like Tesla Model 3, especially the front of the car, not like an elf.

BMW didn't send a lawyer's letter to Changan, did it? Buick didn't send a lawyer's letter to Chang 'an, did he? Even Tesla loves to send a lawyer's letter so much that they didn't send a lawyer's letter to Chang 'an!

Another rub?

To sum up, even if Changan really takes Geely to court, there is a high probability that it will not win. Their actions look more suspicious of rubbing heat. The behavior of rubbing heat can be said to be a kind of media gossip or even a negative behavior.

But these days, it seems that the heat has become one of the main businesses of various automobile manufacturers. On that night, I saw a car brand swarming in, slapping countless times and sending "blessings" to friends and businessmen, but the core content was still to brush the sense of existence.

After all, "Looking Up" and "Galaxy" are the "heads" of the industry. For other brands with relatively low volume, this is a good opportunity to enhance their exposure, and it can more or less reflect their "outstanding" in the industry. Even people who don't know the truth will think that they are on the same level as BYD and Geely. It's just that these copies, to be honest, except for a few of them, are better not to be distributed.

Changan's practice this time is to let consumers know more about the design highlights of their products. The subtext is probably: "Look, our production cars are as valuable as their concept cars."

However, based on our basic judgment that "Galaxy Light is not like any one or several products of Changan at all", this heat can be said to be very poor. Is there anything else here?

The key person is the key.

At Geely's Galaxy series conference, there was a special session. After Galaxy Light rose to the stage, the designer spent ten minutes explaining the design concept of Galaxy Light, which is rare in domestic brand launches. The designer's name is Zheng Chen. He is also the vice president of Geely Group.

What is more intriguing is his past experience. Not long ago, he was the top designer of Changan Automobile. When leaving Changan Automobile, Zheng Chen's job description was: Global Design Director, Chief Brand Operating Officer, Chairman of Changan European Design Center, General Manager and Spokesperson of Changan Automobile Brand Public Relations Department.

Many star models in Chang 'an come from him, such as the Yuexiang V7 mentioned just now, the best-selling models such as CS35 and CS75, and the new UNI series. It can be said that Zheng Chen can't make such high achievements in the design of the previous models of Changan, and he left Changan Automobile in February 2002165438, claiming that he left his beloved industry for personal and family reasons. However, in March 2022, he joined Geely.

This also explains why Geely's Galaxy Light is similar to Changan's model in some details, which is inseparable from the designer's personal style and habits.

"I removed most of the styles when I was working in Chang 'an, but I kept some. I feel that I will keep some of my personal design habits until I know that this is the car I designed. "

"Is it intentional or unintentional?"

"This is intentional."

-nine turns to the light of the Milky Way (pure novel)

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This article comes from Rutting, the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.