How do you promote beer? Is it better?

1. If the equipment and personnel allow, I suggest you make a short film, which is funny or significant, and put it on various apps.

2, you can do questions and answers, do questions and answers, don't be positive, you should be negative, but don't be negative about your own beer brand, but negative about other brands, so as to guess the positive of your own brand.

3、

You can write some papers about beer on the forum.

The liquor market is divided into three grades. For most beer brands, the penetration rate of high-end beer in the market is far less than that of low-end beer. Why? In the eyes of domestic customers, beer is mostly a cheap, fast and leisure representative product. To promote high-end beer brands, it is necessary to change the concepts of consumers and agents, starting with advertising on various alcohol investment websites. So, what are the specific measures to promote high-end beer brands?

First, find ways to contact core customers. The marketing of high-end beer agents needs special communication methods. Members of high-end social circles have similar status and wealth income. At the same time, there will be some mutual penetration between them. If a wine brand can make one person like it and introduce it to others through him, then the product will soon spread widely in the whole circle. In the high-end beer agency marketing, we must accurately find the ideas of high-end customers. In the marketing of high-end beer brands, advertisements can be placed in Weibo, WeChat and other new media and alcohol investment websites to create a high-end brand image. Let them think that only such products will be more in line with their identity and taste, and drinking high-end and super-quality beer can show their prestige, richness and maturity, thus showing the real value of high-end beer.

Second, targeted wine channel sales model. For high-end beer agents, the choice of beer joining channels is also very important. From the product point of view, agents should choose these high-end beer products in online platforms or offline markets. If you choose the same beer wholesale distributor and the same channel scale as other ordinary beer, how can those customers with "identity" feel the dignity and high-end value of the products? For high-end beer, occasion is a very important factor. The same consumer may choose different brands on different occasions. In high-end consumer places, in order to show their success to the invitees, more high-end beer will naturally be selected, which determines that high-end beer can only be sold in a few high-end beer franchise terminals.

Third, a professional and exclusive beer wholesale sales team. In order to cultivate the high-end beer market, we need a high-quality beer wholesale and sales team in addition to the special marketing model. The sales team of high-end beer is no longer a simple salesperson. They should not only have enough product-related professional knowledge and sales channels, communication and training ability with beer franchise terminals, but more importantly, they should have a certain degree of fanaticism, believe in their own products and believe that those high-quality and unique beer flavors are conquering the beer world.