What are the advantages and disadvantages of being a franchise store?

1, brand support, experienced planning professionals to provide you with strong market strategy, market research, advertising, image packaging, promotional projects, public relations planning, tailor-made, to create a dynamic franchise store.

2. The market supports the company's headquarters to integrate various marketing resources, continuously enhance brand awareness and reputation, enhance the sales performance of franchisees, and build a broader communication platform.

3, talent support, the company headquarters continued training, bringing together a large number of industry professionals, from technology to management, as well as employees, to meet the regular configuration of franchise stores in time.

4. Training support. The company headquarters gathers the best elite talents to form a training and R&D team, which can train qualified grass-roots employees for franchisees in the shortest time, and also provide short-term training for franchisees to improve their technical management and solve their worries.

5. Technical support, the information department of the company headquarters keeps abreast of fashion information and constantly develops new products according to market demand.

All franchisees can keep pace with the world, hold various seminars regularly, and constantly improve their abilities.

Let all franchisees enjoy unified quality service.

Disadvantages of franchise stores

1. Franchise stores are easy to form their own teams, lacking team spirit, which is not convenient for unified operation and management.

2. In view of the attribution of interests, many promotional activities and image-building are often difficult to implement quickly and effectively.

3. The product price system is prone to chaos and market fluctuation, which is not conducive to the overall development of the brand.

In today's emerging brands, franchisees can easily lose their loyalty.

Extended data:

Matters needing attention

With the increasingly popular entrepreneurial trend, more and more people join the chain stores, and there are more and more disputes about joining. These disputes are all due to franchise contracts. Before joining, the joining headquarters did not explain the contract contents to the franchisees in detail, and franchisees often signed the contract without in-depth understanding. It is not surprising that disputes arise under the vague handling of both sides.

In fact, before signing a franchise contract, franchisees should thoroughly understand the contents of the contract to ensure their rights and interests. Don't think that franchise contracts are all templates of the headquarters system and cannot be modified. In fact, the contract should be signed by mutual consent. In other words, franchisees should not only open their eyes to see the content clearly, but also have the right to request to modify the content.

References:

Franchisee-Baidu Encyclopedia